Actually, no. All of their products need to be modeled in some sort of CAD before they're produced anyway. So the people doing these images can pull them from there, or honestly make them themselves as it doesn't take long to craft these relatively simple shapes. There's stock libraries for everything else. Composing probably takes the most time, but it's quicker than moving real furniture around, and the lighting is easier to do since you have so much more control over it. Still image CG is pretty easy work. Animating stuff is the real bitch.
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Most IKEA catalog images (75%) are CGI
- Thread starter sn00zer
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The chair is fine, it just looks mismatched because a panel on the desk is blocking part of it.
ahhh that's it. my brain wasn't working and saw the white part of the desk to actually be the white of the drawer behind, haha. seems really obvious now.
I have done this for the company I am working now. Though on a smaller scale. Rendering is the way to go.
It is a lot easier and cheaper to render it.
In this time and age the company already has the 3D models from development. Modern rendering software does marvels ecpecially with stuff like these. If you make some revisions then you just reload the project file and render again.
Anyway just imagine a company like IKEA setting up a foto studio for every piece of furniture or furniture combination they have.
entremet
Member
You have a weird concept of fun.
I hate going to Ikea with a passion. I do like the food. That's its saving grace.
You can't compare it to real time rendering.
Blood Red Sky
Banned
And the other half is having a blazing row with your spouse about beanbags, then filing for divorce and having to take one each.
a Master Ninja
Member
They practically do that in their stores.
It is just not worth it. Especially with what you can do with a computer today and it even looks better in catalogues.
EDIT: And before they set it up in their stores, I am quite sure they did it in a CAD software beforehands. Then they load the files set up the scene and leave the computer(s) to render it.
Here, check out what can be done in the software I am using.
NO. No. That can't be real. Surely it's fake? They really couldn't go to a KFC and buy a damn bucket of chicken?
Dead Prince
Banned
which is faster. putting together an ikea furniture or creating a CG image.
The Dutch Slayer
Member
bwhahahahhahahaha omg soooo bad, going to kfc to buy a bucket of chicken maybe up to $30 total.
rendering CG KFC for +-30 sec like $10K.
lololol sooo stupid.
Also HA! I got RT'ed by the website for mentioning the article on twitter
Yeah, I sometimes wondered about that, about the massive undertaking it would be to build all those great-looking rooms for each catalog. Didn't actually cross my mind that it would be cg, though... I just figured that Ikea is so rich that they have an army of carpenters, painters, stylists and photographers just for this.
I never really expected it to be a real house - could be a studio with fake windows to control the lighting. But I did expect them to use real furniture.
The Dutch Slayer
Member
They were sooooo bad. H&M got fucking ridiculous over the years. Their clothes are cheap and now they don't even bother to let them look good on actual models anymore.
Anyway, for some reason I thought this thread was about the manuals being cgi.
I was like: alright!
brotkasten
Member
freenudemacusers
Member
I swear there was a thread about it but I can't find it.
http://www.adweek.com/adfreak/hm-under-fire-putting-models-heads-perfect-cgi-bodies-136974
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