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MTV to Shut Down Music Channels After 40 Years as Paramount Restructures Global Network
- Thread starter Heimdall_Xtreme
- Start date
ChorizoPicozo
Member
it was dead long ago
Hypereides
Member
Good times. A channel that defined a rebellious, counter-culture of a generation. Set a tidal cultural wave impact in terms of trends, art, fashions and icons. I'll miss it.
Last I checked, its devolved into an abundance of reality TV shows which have nothing in common with what it originally was about. It slowly began to decline once the internet took off. Now, people can independently make their own artistic music vids on places like Youtube or whatever.
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ClanOfNone
Member
That song is so old they use the word "faggot" thrice in the lyrics and they didn't get canceled.
Now that's old!
StreetsofBeige
Gold Member
Best music video ever.
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ClanOfNone
Member
Lmao, same. Kinda like AOL.
diffusionx
Gold Member
most versions of the song on streaming just cut out that entire verse lol, although it's not hard to find the full one.
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Heimdall_Xtreme
Banned
I had some good times with MTV, with shows like Celebrity Deathmatch, Daria, Beavis Butthead, Drawn Together...
The late 90s were a good time. It had its Dark Ages, like 2000, specifically 2001, when there was a similar show in Mexico, where I appeared on television interviewing a Norwegian pop group.
The late 90s were a good time. It had its Dark Ages, like 2000, specifically 2001, when there was a similar show in Mexico, where I appeared on television interviewing a Norwegian pop group.
Liljagare
Banned
On a side note, he can still sing it, but, has been suffering from cancer for a long time.. :\
Same voice. Fuck cancer, amazed he is still alive.
falconhoof
Member
As much as I preferred it when MTV was about the music, it did have some good shows, Beavis and Butthead (though that was music), Daria and these two.
TheInfamousKira
Reseterror Resettler
Reality killed the video channel
INMYMINDANDINMYCAR
INMYMINDANDINMYCAR
AJUMP23
Parody of actual AJUMP23
I agree, greatest 90s song with the best story in 3 minutes. They did a sequel to this video too, but I can't remember it.
daffyduck
Member
Wait, you were a TV host? Link to the clip?
Chuck Berry
Gold Member
DeafTourette
Perpetually Offended
I remember when MTV was synonymous with rock bands ... No other genre UNTIL Thriller came out (the album AND the music video/short film). That opened the floodgates for other genres of music (R&B, Hip hop, Soul, etc).
MaestroMike
Gold Member
Heimdall_Xtreme
Banned
These are crazy times we live in.
I never in my life thought I'd witness the fall of MTV...
I thought it would last longer and preserve the culture of music videos. I think YouTube, AI, Covid, and social media... were the titanic blows the network suffered.
The final nail in the coffin was those idiotic shows like The Real world...
I never in my life thought I'd witness the fall of MTV...
I thought it would last longer and preserve the culture of music videos. I think YouTube, AI, Covid, and social media... were the titanic blows the network suffered.
The final nail in the coffin was those idiotic shows like The Real world...
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Heimdall_Xtreme
Banned
I won a contest where I interviewed a group of girls from Norway... In fact, it's them.
StreetsofBeige
Gold Member
I'll assume MTV went down the tubes similar to MuchMusic in Canada. Once these channels stopped showing music, it was all about surviving based on a new direction. If music videos went down the tubes because artists dont do them anymore(?), that's fine. They could still talk music. Beavis and Butthead, Ren & Stimpy were fun as quirky cartoons, but it was really odd when Much showed mainstream Simpsons episodes.
I guess music channels couldnt strike magic like all those other channels like TLC, Discovery, History Channel, A&E etc... All very topic focused channels back in the day about science, history, or biographies. Then they all went crazy with reality shows like the 500 lb woman, cosmetic surgeries gone wrong, Storage Wars and such which were big hits and dirt cheap to make. And all the old school content disappeared.
Music channels just couldnt adapt the same way, which viewers were fine with the other channels. Or simply any weird content they showed just didnt get viewers like the million episodes of Storage Wars.
Heck, even HLN (which is supposed to be Headline News) shows reruns of Forensic Files or other crime shows for probably 20 hours per day. The remaining hours are some kind of CNN news but the not the same as their main station. Even it survives.
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poppabk
Cheeks Spread for Digital Only Future
Final nail in the coffin? Real World first aired over 30 years ago.
They basically were dead in the water as soon as you could watch music videos from whatever artist you wanted to on the Internet.
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Poppinfresh
Banned
Of the things you listed, only Youtube had any sort of impact on the downfall of MTV.
Only Internationally, the US music channels are still active for now, as are the Pluto TV FAST channels. This does make me wonder what they will do with the archive of music videos MTV Europe has, There are quite a few music videos on Youtube that are actually MTV captures, suggesting the original copies are no longer available.
Major Insano
Member
Good riddance!
MTV was always corporate controlled brainrot. It's influences on music and culture were a huge negative imo.
MTV was always corporate controlled brainrot. It's influences on music and culture were a huge negative imo.
Aesius
Member
Even peak MTV seems like a quaint Saturday morning cartoon compared to the iron grip that social media has on kids' entire being now.
RetroGamingUK
Banned
YouTube negated the need for these.
I take it the main MTV channel is still going?
I take it the main MTV channel is still going?
MrCunningham
Member
It was for MTV Music.
MTV 90's last song was Goodbye by the Spice Girls:
Club MTV's last song was Rihanna - Don't Stop The Music:
MTV Live's Last Song was Robyn - Dancing On My Own:
MTV 00's Last Song was Bye Bye Bye - N'Sync:
MTV Germany's Last Song was Musique Non-Stop by Kraftwerk (killer video) :
MrCunningham
Member
As someone who was born and raised in Canada, I didn't really grow up with MTV. Instead we had Much Music, which was Canada's version of MTV, and while Much Music did have a lot of its own programming and played a lot of Canadian produced music, it still aired a large majority of music videos that debuted on MTV and even acted as an affiliate station for a lot of MTV programming. Much Music was a proxy for MTV content.
Much Music died a decade before MTV and fell victim to playing a lot of reality TV shows, completely abandoning music videos altogether. But there was a brief period of time in 2010 to 2024 where MTV took over the old Much Music studios and became MTV Canada. but even that was short lived and discontinued in December 2024.
Much Music Canada was actually pretty dope for a brief while. It was helmed by the people who use to run Much Music, and they brought back a lot of old Much Music formats. But it was all branded as MTV Canada. probably due to the licensing rights around the Much Music name. But unfortunately there wasn't enough viewers as Youtube and Vevo really dominated the music video scene.
Much Music died a decade before MTV and fell victim to playing a lot of reality TV shows, completely abandoning music videos altogether. But there was a brief period of time in 2010 to 2024 where MTV took over the old Much Music studios and became MTV Canada. but even that was short lived and discontinued in December 2024.
Much Music Canada was actually pretty dope for a brief while. It was helmed by the people who use to run Much Music, and they brought back a lot of old Much Music formats. But it was all branded as MTV Canada. probably due to the licensing rights around the Much Music name. But unfortunately there wasn't enough viewers as Youtube and Vevo really dominated the music video scene.
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Casisalive
Banned
Escape Goat
Member
Can't say ive watched MTV or a music video in 15 years but its sad to see times changing.
Heimdall_Xtreme
Banned
That's right... although later I complained that they gave more importance to commercial songs and groups... and didn't care about showing or giving more promotion to foreign groups or groups with niche songs.
wipeout364
Member
I would think the cost of running those channels would be pretty low so there really must be no one watching to shut down essentially AI run playlists.
DragoonKain
Neighbours from Hell
If you would've told me MTV music channels have been off the air since 2003 I would've believed you. Haven't seen one since the 90s.