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New Sony Bravia Ad: Play-Doh (Wow!)

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Wollan

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Gofreak posted the link over at the gameboard. Seems like the Bravia Ad's are starting to root themselves as cool yearly events. I think this is the best one yet and I can't imagine how they are going to top it or if they can.

None of this is cg and it took over three weeks to film it according to the website.

http://bravia.sony.eu/bravia.html

For the older trailers (Color balls & Paint), there's links on the same site.
 
I don't get what the point is of doing this with plasticine. Wouldn't it have been quicker and less expensive to use CGI? Efficiency doesn't seem like an important factor here, which is odd considering that it's a commercial.
 
Yeah, the play-doh is the point in my mind - just seeing how cool it looks is one thing, but knowing it was all done by hand is what makes it impressive. A couple of CG artists could whip up something that would look almost as good in a few weeks, but I wouldn't remember it 5 seconds after I watched it. The reactions of the ppl walking through only have meaning if you know they are really looking at all these random mounds of play-doh wondering wtf is going on.
 
That is shockingly well done, especially near the end. How did they do that over *three weeks* without someone messing it up?
 
Wollan said:
Well, my mind wouldn't be blown if it was cg. As it is with play-doh it's art really.
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If computers are involved, it's not art. Gotcha.
 
Out of the three ads, this one is definitely the most technically difficult and impressive, but I still like the 2nd one the best (paint). It's the most colorful and gets the message across best.
 
TAJ said:
If computers are involved, it's not art. Gotcha.
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Don't downplay it. i think there's a vast difference between sitting on your ass making something on your computer, and going outside doing physical work with clay and stop motion animation.
 
Crazily awesome, although I'm not that impressed with the new X-series Bravias. Aside from slightly better blacks there's barely any improvement over the old ones. I'm glad I went with Samsung rather than waiting.
 
Amazingly well done, and yes, I completely agree - ambitiousness is part of the point. Also, the naturality of the clay-mation and play-doh modeling still has it's own great charm that's very different from CGI. Wallace and Gromit anyone?

Even more amazing that they did something like this in only three weeks. It would probably take no less than that to make something of the kind using CG.

The website itself is pretty cool too. Is it possible to download this new ad in high-res like the previous two?
 
Marconelly said:
Amazingly well done, and yes, I completely agree - ambitiousness is part of the point. Also, the naturality of the clay-mation and play-doh modeling still has it's own great charm that's very different from CGI. Wallace and Gromit anyone?

Even more amazing that they did something like this in only three weeks. It would probably take no less than that to make something of the kind using CG.

The website itself is pretty cool too. Is it possible to download this new ad in high-res like the previous two?
Click to expand...

A "point" that will be lost on the vast majority of the audience. I guess that's where it loses me. But then hey, if they have the money, go them. Just seems obnoxiously inefficient to me.
 
AltogetherAndrews said:
A "point" that will be lost on the vast majority of the audience. I guess that's where it loses me. But then hey, if they have the money, go them. Just seems obnoxiously inefficient to me.
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Like anything else drawing more attention to the ad gets more people watching it, gets more people talking about, gets more exposure for the product and that right there probably just won the creater an award.

Thats sort of the whole point of advertisement, its no different than Super bowl ads that everyone ends up talking about more than the game.
 
TAJ said:
If computers are involved, it's not art. Gotcha.
Click to expand...


The art content would be greatly different. This commercial is all about the process. If they made it in CG, that would not be the case.
 
That was amazing.
I can't state it enough but Sony needs to use the same guys who think up these Bravia ads for their Playstation 3 ads. So far every Bravia commercial has been a delight to watch, unlike 99% of all other commercials.

btw:
Bouncing Balls>Play-Doh>Paint
 
AltogetherAndrews said:
A "point" that will be lost on the vast majority of the audience. I guess that's where it loses me. But then hey, if they have the money, go them. Just seems obnoxiously inefficient to me.
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These ads aren't meant to serve the same function in the same way as some 30 second "THIS IS OUR PRODUCT IF YOU BUY IT HOT WOMEN WILL HAVE SEX WITH YOU" commercial that airs during some random primetime show.
 
I was on vacation in New York around the 1st of August and I saw this commercial being made. The street in front of the Manhattan federal court house was filled with those rabbits. I had been wondering who was making it and now I know.

Edit: Found a pic.

bunnies.jpg
 
The balls one is still my favorite. but do you guys really get three weeks of sunny weather over there in NY? because in London this ad would have taken three years to get those days of sunshine.
 
this sony ad is amaizing...seriously! By the way those "Kozyndan" shouldnt be anoyed for getting ripped - its the bigest compliment you can get. Somebody stealing your idea means your idea is fucking awesome ;)
 
Flek said:
this sony ad is amaizing...seriously! By the way those "Kozyndan" shouldnt be anoyed for getting ripped - its the bigest compliment you can get. Somebody stealing your idea means your idea is fucking awesome ;)
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Not when they contact you, asking for samples of your work under the assumption that they're going to do business with you, then just swipe your idea rather than pay you for it.

That's not a compliment that's theft.
 
Flynn said:
Not when they contact you, asking for samples of your work under the assumption that they're going to do business with you, then just swipe your idea rather than pay you for it. That's not a compliment that's theft.
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They going to sue?

Midas said:
Good artists borrow, great artists steal.
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:D Picasso didn't mean literally stealing. It was a concept.
 
can you image the technical nightmare that it must had been to track down where each rabit was in his animation sequence in those big scenes? oh god.
 
Very nice.

I saw some photos of the set a few months ago, love the final result.

The previous two (the paint explosions and the rubber balls in San Francisco) were awesome as well.
 
Flynn said:
Not when they contact you, asking for samples of your work under the assumption that they're going to do business with you, then just swipe your idea rather than pay you for it.

That's not a compliment that's theft.
Click to expand...
so have you heard of Coca Karma?
At the heart of the story is an independent marketing consultant named Bob Kolody who claims he owns the copyright to an image that has been used on Coke Classic cans since 1993. The basic facts of the case are as follows:


Back in 1989, Kolody pitched Simon Marketing (Coke's ad agency) on a game concept that involved a graphic collusion of Coca-Cola and automobile memorabilia. Kolody heard nothing back from Simon but, nine months later, learned that aspects of his campaign were being disseminated through Coke's new Cherry Coke can designs. When Kolody attempted to discuss the matter with Simon's executives he was rebuffed and they claimed to have lost his story-boards.


Even more interesting is that at the same time that Kolody was pitching Simon, Coke failed to renew their copyright on a very famous image that appeared on their first soda can in 1961: the 'contour bottle on the Coca-Cola can' image. When Coke failed to renew the 1961 copyright (as they must do after 28 years) Kolody, the suit claims, became the de facto rights holder because he had created a derivative work of the image for his pitch with Simon.


This was all unbeknownst to Kolody, who was still trying to fight Simon on his infringement suit.
Click to expand...
http://web.archive.org/web/20040405130209/www.guerrillanews.com/cocakarma/synop.html
 
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