Support NeoGAF

[Stop It]

I thought Japan was irrelevant?

Someone also told me that UK was the biggest after US?

Did NewGAF lie to me?

No, but that was a few years ago when Japan fell out of love with console gaming post PS3 launch and mobile gaming wasn't the behemoth it is today.

UK was a massive market for 360 and PS3 (Edit: And Wii of course!) and while the PS4 and Xbox One sell well here It's noticeably dropped since the heights pre 2009.

 

[Obliterator]

I've heard that Mexico is one of Xbox's strongest markets globally actually. At least in terms of split with consumer spend

 

[sibarraz]

So, who will be the first the take the 1% of chinese population to win the console wars?

 

[aBarreras]

great graph, thanks
what bubble is mexico,tho?
imho mexico deserves a name to the bubble, too


mexico and brazil are the 2 most important and biggest latin american markets

and them both constantly fuck over gamers,

 

[Mandoric]

The're also on a gigantic growth path.

I'd say that we're due for Chinese tastes and Chinese publishers to crowd out western AAA like the west's larger user bases and richer publishers crowded out Japan, but honestly it's already been happening for a while - we're mostly just waiting for the corpse to stop twitching.

 

[jayu26]

Ah, I was under the impression they made more off of Xbox Live and revenue per user than their competition did off their similar networks. Maybe I misread something.

That is not what you said...

Perhaps this explains why Xbox has more sales/revenue than PS despite the big difference in hardware sales.

And if your user base is smaller it tends to have higher attach rates per user. They did similar thing with vita, and it showed insane attach rate because that small hardcore userbase bought games for it by the bucket loads.

 

[RPGamer92]

Surprised that Japan is still above the UK.

 

[Nirolak]

I'd say that we're due for Chinese tastes and Chinese publishers to crowd out western AAA like the west's larger user bases and richer publishers crowded out Japan, but honestly it's already been happening for a while - we're mostly just waiting for the corpse to stop twitching.

I'm been contemplating making a thread about the massive amount of Chinese and (to a smaller extent) Korean acquisitions of Western developers.

That's presumably only going to be increasing.

 

[kromeo]

Surprised that Japan is still above the UK.

In terms of console gaming it's probably a fair bit lower than the UK by now if you look at it per population

 

[RedlineRonin]

(bubble size = revenue)

Was carious how would this look in a graph. Going forward countries like India and Brazil seems to have enormous growth potential.

This is fascinating. Nice graph.

Did not think that the US would be outpaced by Japan in per capita.

Definitely assumed China would be. Good info, thanks for making.

 

[kromeo]

Looks like Luxembourg loves their games...

 

[Jaguar Victory]

Surprised about China. Saw a great vid about console gaming by Serpentza:

https://youtu.be/HDdvY35Av3M

Most of their sales must be PC and mobile.

 

[twothunder]

So. Europe top 10 is

4 Germany 80,637,000 73,098,000 4,378,066,000
5 United Kingdom 65,512,000 61,620,000 4,217,715,000
7 France 64,939,000 57,381,000 2,967,052,000
9 Spain 46,071,000 38,458,000 1,913,050,000
10 Italy 59,798,000 43,141,000 1,874,608,000
22 Netherlands 17,033,000 16,163,000 567,372,000
23 Poland 38,564,000 28,657,000 489,208,000
27 Sweden 9,921,000 9,226,000 411,709,000
30 Austria 8,593,000 7,540,000 350,976,000
31 Belgium 11,444,000 10,145,000 331,915,000

Germany higher than the UK is a bit surprising. and France quite a bit below both

 

[ATOMICJORGE]

So now Mexico is the biggest market for gaming in Latin America, awesome

 

[Cess007]

I've heard that Mexico is one of Xbox's strongest markets globally actually. At least in terms of split with consumer spend

It wouldn't surprise me. MS has been great here with lower prices, official support and attendance to local game shows.

 

[aBarreras]

It wouldn't surprise me. MS has been great here with lower prices, official support and attendance to local game shows.

what? even when the dollar was at 11 pesos, the games were like 40% more expensive than a direct conversion of 60 dollars to peso

 

[1st Course]

great graph, thanks
what bubble is mexico,tho?
imho mexico deserves a name to the bubble, too


mexico and brazil are the 2 most important and biggest latin american markets

It's the green bubble beside Russia (the red bubble).

Yeah could've probably done better with bubble naming but China/India very higher population was screwing the graph scale a bit.

 

[Cess007]

what? even when the dollar was at 11 pesos, the games were like 40% more expensive than a direct conversion of 60 dollars to peso

Sorry, I mean lower than Sony & Nintendo prices in pesos. Or at least that's how I remembered on the 360 days. Certain 1st party games MSRP were lower at some places.

 

[MR ARCADE FOREVER]

Wow, China has eclipsed the US? That's surprising.

China will be the new world superpower. China surpassed the US in the Olympic games if you go by the official count by gold medals. China will rule the world pretty soon. I am not Chinese.

 

[MTC100]

So what games does Chinese players invest all the money in? I was told they wouldn't buy games but pirate them insted most of the time and that this was the reason why they didn't get their consoles out there earlier?

(I've also heard it wasn't easy for Sony to get their PS4 through on this heavily regulated market though)

Switzerland on 26. Pretty decent for such a tiny country.

Austria on 30 with almost the same size and revenue is also quite nice

 

[Platy]

Brazil's position is VERY IMPRESSIVE considering how high are the prices here and how little marketing we get.

See Nintendo ? We are bigger than Australia !

 

[clay_ghost]

32 Singapore 5,785,000 4,991,000 317,618,000

I am surprised we are so high . Hell we are even higher than Hong Kong.

37 China, Hong Kong SAR 7,402,000 6,556,000 267,151,000

Edit
I demand more focus from the Big Three in my region now. SEA is a big market .

 

[Platy]

Yeah, BRIC is a huge focus for the games industry right now.

Except for Nintendo hating on Brazil =(

 

[SirPinkyNose]

China is surprisingly low per capita.
May be free to play games are not that big of a cash cow?

 

[aBarreras]

Sorry, I mean lower than Sony & Nintendo prices in pesos. Or at least that's how I remembered on the 360 days. Certain 1st party games MSRP were lower at some places.

oh yeah, even now, switch games are at 1600 pesos and xbox ones are at 1400 lol

but thats because neither sony or nintendo has presence on mexico, they use third party distributors, i mean the ps4 pro is not even for sale here! and the switch cost 9999

 

[apotema]

The problem in Mexico is that Switch market will be small due to distributor's idiotic pricing

 

[Harl3]

Hahaha

Venezuela? 41? Wat

 

[Robert at Zeboyd Games]

Germany higher than the UK is a bit surprising. and France quite a bit below both

Doesn't surprise me at all. Germany is huge for RPGs and PC-focused genres like sims, strategy games, P&C adventure, etc.

For us on Steam, Germany is our 4th biggest revenue source (USA is #1 with about half our revenue, followed by the UK & Canada). If we had German localizations & some sort of German marketing, I wouldn't be surprised if it shot up to #2 spot.

 

[Mandoric]

China is surprisingly low per capita.
May be free to play games are not that big of a cash cow?

A significant portion of the Chinese population, even the Chinese "internet population" as used in the dataset, doesn't really have full access to games or internationally-competitive entertainment budgets (at least, not without the services of the thriving PC bang industry which apparently isn't tracked in this study.)

The prize is in being there to catch the China bubble as it moves to vertical alignment with Japan or South Korea, which are also primarily F2P markets.

 

[Lexxism]

Not bad for Canada.

 

[Thrillhouse]

Syria making the list? Like how?

 

[Timeaisis]

Square Enix has actually been making a deal of trying to get into Mexico and India due to current and expected growth.

I don't see how they will make any money over there since the majority of their revenue is nostalgia apps.

Spoiler

I kid.

 

[zMiiChy-]

It's a huge dramatic drop from what it used to be, but I still wouldn't call console gaming in Japan 'dead.'

There's still a serviceable market there, especially if you count the switch.

 

[Wulfram]

I made a graph based on this data and http://statisticstimes.com/economy/countries-by-projected-gdp.php

Probably not generally surprising.
East Asian countries spend the highest proportion of their cash on gaming.
India spends notably little
The smaller european countries don't seem to spend a great deal on gaming. Not sure why, maybe the lack of localisations?

 

[ForkNetwork]

...how is Venezuela higher than Peru and Uruguay?

 

[Pagusas]

I never realized Russia was only about 1/3 of the population of the US.

That puts their WW2 losses in even crazier perspective.

 

[MikeyB]

Rough and quick excel job, but if you look at spending per capita, ajapan is the highest in the top ten at nearly $100/person, followed by Korea ($82) and the USA ($76). Germany and Canada hold the middle of the pack around $54 per person and China likely falls out of the top ten at $19.

But literally hammered it out in two minutes, so probably errors. Back to work now.

 

[disappeared]

I'm actually a bit surprised we Canadians are up at 8

I expected we'd be way lower.

 

[MikeyB]

I expected we'd be way lower.

Nah.

Our biggest city is like this for a few months...

And Vancouver like this for 8 months...

 

[10k]

Canada doin work.

 

[Z..]

So. Europe top 10 is

4 Germany 80,637,000 73,098,000 4,378,066,000
5 United Kingdom 65,512,000 61,620,000 4,217,715,000
7 France 64,939,000 57,381,000 2,967,052,000
9 Spain 46,071,000 38,458,000 1,913,050,000
10 Italy 59,798,000 43,141,000 1,874,608,000
22 Netherlands 17,033,000 16,163,000 567,372,000
23 Poland 38,564,000 28,657,000 489,208,000
27 Sweden 9,921,000 9,226,000 411,709,000
30 Austria 8,593,000 7,540,000 350,976,000
31 Belgium 11,444,000 10,145,000 331,915,000

Germany higher than the UK is a bit surprising. and France quite a bit below both

What really surprises me is Spain being ahead of Italy.

 

[Z..]

The smaller european countries don't seem to spend a great deal on gaming. Not sure why, maybe the lack of localisations?

No man, high prices and rampant piracy are your reasons. Nobody gives a damn about localisations around here outside De/Fr/Sp/It.

 

[dracula_x]

I never realized Russia was only about 1/3 of the population of the US.

That puts their WW2 losses in even crazier perspective.

Russia =/= USSR

USSR was twice bigger.

edit: in addition, in % per soviet republic:

[IMG]http://i.imgur.com/OCtz3Ou.png[/IMG]

for comparsion, BSSR lost 25% of its population

 

[backflip10019]

The're also on a gigantic growth path.

Right I was just surprised to see it actualize so quickly.

 

[Shizuka]

Brazil represent.

 

[disappeared]

Nah.

lol good point

 

[Philippo]

Wow, China has eclipsed the US? That's surprising.

Don't forget about the millions of possible Xbox users in China?

 

[SMOK3Y]

Damn im still shocked we ain't hit 25mil people in AU yet. also shocked 21+mil of those use online

 

[mlclmtckr]

It makes sense that Canada is so high considering that a new AAA game with tax costs a hundred dollars

 

[farisr]

It makes sense that Canada is so high considering that a new AAA game with tax costs a hundred dollars

This is done in USD revenue (which exchange rate wise works out close to US prices)