Next one to use the online pass: THQ (starting with UFC)

Majine

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Destructoid said:
Ubisoft isn't the only publisher that's implementing a program similar to Electronic Arts and their EA Sports Online Pass. According to sports gaming blog Pastapadre, THQ is beating EA to the punch by two weeks. Tiger Woods PGA Tour 11, which launches on June 8th, will be the first EA Sports game under the EA Sports Online Pass. But THQ's UFC Undisputed 2010, due out next Tuesday, May 25th, will also come with a one-time-use code on the back of the game's instruction manual, and players will need to type in the code if they want to play the game online (as you can see above).

It's essentially the same idea as the EA Sports Online Pass. If you buy UFC 2010 used or rent it, you'll be prompted to purchase a code from the Xbox Live Marketplace or the PlayStation Store. We've pinged THQ for comment, since there's no word yet on how much a code will cost, or if there will be any sort of free trial period (like the 7-day trial that the Online Pass offers). As soon as we hear back, we'll update this story.

I guess we're going to have to get used to this stuff.
And it is oon.