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Ninja Theory-The Independent AAA proposition

As the Xbox 360 and PS3 were winding down, and due to the perceived threat of mobile and PC, console publishers were unsure about the future of consoles full stop. They were taking a very cautious wait and see attitude or pulling out of consoles altogether. The global financial crisis wasn’t helping.
Am I reading this right?
They're saying publishers were evaluating the option of quitting console games forever? That seems sensational.

PS4 and XBO were being developed in secret (like always). I'm sure information had to be relayed between Publishers and Sony/MS for it to not happen.
 
how do you "feel" indie

Indie = independent

maybe if people stopped associated indie with 2d platformers and realized there's a shit ton of indies that are no different than AAA we wouldn't need a term like independent aaa

You make an excellent point. But people don't make decisions based on logic, so we (or at least businessmen) very much do need terms like independent AAA.
 
Am I reading this right?
They're saying publishers were evaluating the option of quitting console games forever? That seems sensational.

PS4 and XBO were being developed in secret (like always). I'm sure information had to be relayed between Publishers and Sony/MS for it to not happen.

Honestly that's why next gen lineups are so pathetic right now. They all didn't expect PS4 and Xbox One sales to be as good as they are. They didn't start gigantic projects in advance to the extent that they normally do. They took a wait and see approach.

Basically, almost all the major publishers are 2 years behind. Even 2015 will be relatively slow. We're talking 2016 when everything is caught up.
 
Am I reading this right?
They're saying publishers were evaluating the option of quitting console games forever? That seems sensational.

PS4 and XBO were being developed in secret (like always). I'm sure information had to be relayed between Publishers and Sony/MS for it to not happen.

We have heard similar things from other devs. Warhorse studios (Kingdom Come: Deliverance) also said there was a very serious lack in confidence from publishers in the new consoles before release.
 
Am I reading this right?
They're saying publishers were evaluating the option of quitting console games forever? That seems sensational.

PS4 and XBO were being developed in secret (like always). I'm sure information had to be relayed between Publishers and Sony/MS for it to not happen.

When you look how pathetic Capcom in particular has been, it makes a bit of sense to why NT were led to believe that.

Still, I think its more of a "Thats what we will tell you to justify not funding your pitch" than "Thats what the company as a whole believes" situation.
 
Fighter looked amazing. I would buy that in a heartbeat.

Basically, even though I cringed at the "independent AAA"-line in the trailer, this talk really makes me think they're on to something.

Console gaming really needs a mid-tier space again.
 
"AAA" should be kept far away from indie gaming.

the main reason "middle tier & below" titles can't be sustained at retail anymore like they did in the past, is a BECAUSE of the proliferation of "AAA" gaming.

it's an unsustainable long-term business model that is, by and large, a shift that has been pushed primarily by western developers chasing hollywood.

no. keep that that shit away from the innovative 'spirit' that's currently the main motivation behind digital indie game development.

the moment you introduce "AAA indie" gaming is the moment small, innovative ideas get pushed to the side once again for more generic, mainstream genre mechanics with higher 'production values'.

the indie space needs to be defended vigorously from companies who have a little bit more financial muscle than the average garage-indie.

i'm thinking years & years from now where, thanks to the unsustainable "AAA" model, there will potentially be an invasion of the 'indie space' by more mainstream developers who will use their greater financial muscle to buy all the add space, floor space, store space they need to saturate the users digital store screen with their titles at the expense of exposure for smaller developers.

just like at retail today (where idiot 'gamers' think they shouldn't have to pay more than 'x' price for a platformer ; regardless of the effort and production behind the game), the "AAA indie" game will re-adjust what a gamer thinks he/she should pay for a digital game. this will drastically cut into the profitability & sustainability of smaller devs and make it harder for them to stay in business.
 
I enjoyed reading this, in got a pretty great insight into the studio life and the industry as well.

Working on multiple projects is interesting as well, I wonder how their next game is going to be like, They are into Hack n Slash yet the publishers are not, so I wonder if they found one to publish such a title, or if they are going to do something totally different.
Even though this is true, DmC did well for the studio. It was the first game they made royalties off of, and the success of that game allowed for the studio to expand.

Anyway, this is a very interesting idea. I'm looking forward to seeing what HellBlade can turn into. But since they've only got 12 people on it, they're also working on something else. Which I assumed is a published title.
I think Hellblade will be a success for Ninja Theory regardless, first of all they are developing it with a much more focus, It has a fraction of their past titles budget, and it will release digitally, so most of the money will go to them directly.
Also, wait, Hellblade isn't their big traditional AAA project then?
Not in the same sense, but I think they will still have those AAA production values.
 
Wow, only 4.5m between Heavenly Sword, DmC, and Enslaved? That's pretty damn low. I wasn't a fan of Enslaved but I thought they made a solid DmC game, but even if it was a lot different from its predecessors

Not at all considering the production values of those games and the size of the studio.
 
Or they can just do that with their own IP. Don't want them anywhere near a DMC game ever again.

I said "multiplayer DmC" to describe how the fighting and moves looked familiar to that game. If you actually read the article, you'd see that they don't mention an IP for the prototype at all.

Anyway, hype for Hellblade has gone up after seeing that they have apparently learned from Itsuno's input while making DmC, and will (hopefully) match that quality in the future. Which, with their own IP instead of one with previous standards of quality to be compared to, will be good enough in this dry action game landscape.
 
That was a very interesting read. Didn't know how much they went through and hoping for the best. I wonder how much of Hellblade is funded straight from the royalties from DmC.

Very curious to see what the bulk of the studio is working on, though.
 
I might be biased because this is NT saying it, but "independent AAA" seems like a way of saying "We think we're really good, but no one has faith in us".
 
Great article. I hope they succeed in independent AAA as many studios that were broken down might have a reason to start up again. It will also help convince big publishers that we don't want generic shooters.

Imagine cool action games selling millions while being independent. Don't you think it would make publishers re-think their whole spreadsheet model. This is very good for the industry.
 
Great article. I hope they succeed in independent AAA as many studios that were broken down might have a reason to start up again. It will also help convince big publishers that we don't want generic shooters.

Imagine cool action games selling millions while being independent. Don't you think it would make publishers re-think their whole spreadsheet model. This is very good for the industry.

This is what I have been saying for a while. People who cast off indies and claim they only play AAA don't really understand how good indie is for the industry. As budgets for bigger studios bloat due to marketing and other stuff, indie games will only get bigger, almost rivaling well known AAA games. They will have to re-think their strategy if this type of development becomes big.

That's why I don't fret when studios get closed by publishers. They have another opportunity to make their own, start fresh and have that freedom to begin something new especially with the talents they already have. This is really good.
 
Only 12 people are on it.

The rest are on projects for publishers.
So is Hellblade only going to be a small game then? Or is the team so small because it's still so early in development?

After the trailer I thought this would be the spiritual sequel to Heavenly Sword.
 
The AAA games landscape is run almost identically to the Major Label recording industry for musicians.



Switch "publisher" to "record label" and "IP" with "album masters", and it's the same deal.

The game industry needs to get better at handling their business. The democratization of tools and distribution is making that much easier at a much faster pace now.

But as game players, we need to start holding ourselves responsible as well. If you're upset that creative, risk-taking games are no longer being made, we need to accept that it is we who continue to purchase these so-called "AAA" games. Everyone is responsible: the game players, the distributors/publishers and the developers.

We simply need to cut out the middleman, if you ask me.

Slide45.jpg


Where are developers going to get money to fund themselves?
 
I would guess a mix of downloadable titles and development support for other projects.
Did they ever do -development support- before ?!, It seems to be they'd rather be doing their own game.
So is Hellblade only going to be a small game then? Or is the team so small because it's still so early in development?

After the trailer I thought this would be the spiritual sequel to Heavenly Sword.
Kinda of both.
If I recall correctly, development started 2 months ago, also according to them the game will be
Our core proposal is to make a game that looks and feels AAA, but is smaller, has focused gameplay, and is sold for the price of a DVD movie.
I hope smaller doesn't mean a shorter SP campaign.
 
Am I reading this right?
They're saying publishers were evaluating the option of quitting console games forever? That seems sensational.

PS4 and XBO were being developed in secret (like always). I'm sure information had to be relayed between Publishers and Sony/MS for it to not happen.

Well shit that would explain EA's E3 showing being a bunch of unfinished assets if they thought Next Gen wasn't worth investing into.
 
That fighting game and Razer looked really cool. Kinda scary that games like that couldn't find a publisher.

Or that they are wrong for not funding a sequel to a game that was both poorly received and didn't sell? This industry indeed :P

It sounds like they didn't make a sequel because Ninja Theory didn't want to downsize its 80 people team.

At the time, a game development team would be expected to start at 15-25 people and build up during production. We had built our team up to 80 die-hard loyal developers and this didn’t fit into the cost-analysis model of AAA production. Exclusivity meant that we weren’t free to develop or find new projects for the team outside of heavenly sword 2. We explored every option open to us and found none that didn’t involve the dissolution of the team. This was not a situation that either party had envisioned but nevertheless, it was where we were at. Publishers need to protect their interests and developers need to protect theirs.

We knew that the value of a creative company comes from the team-work, experience and talent of the people in it. Creating games is a very personal endeavour that takes a lot out of you and it’s a very painful thing to let your baby go but keeping the team together was more important and more valuable to us. For that reason, we felt the only correct choice was to walk away from both the IP and the technology and seek a deal that would allow us to stay together as a team.

Also, a 79% metacritic score = poorly received? 1.5 million = bad sales? Dem AAA standards.

I hope smaller doesn't mean a shorter SP campaign.

It sounds like it will, but the game will cost less as well ($15-$20 is the cost of DVD). I hope the game is at least as long as Heavenly Sword.
 
I think 29.99 is a good price for a new game. It's something many people would dish out for. 15-20 seems like it's too low to fund a normal AAA game. that's more indie territory. Since they want to be in the middle, their price should reflect that.
 
For those not following their Twitter feed, Ninja Theory posted a post containing pitch materials for Razer.

Blog Post Link

Lot of interesting stuff in there, including some in-depth documentation and a couple pre-visualization trailers. Although I doubt this we'll start any sort of trend, I'd love to see more studios releasing this sort of stuff to the public. It's a great view into the industry, and I could only see it as a healthy thing for developers to learn from.

Not to mention I love the Syd Mead vibe I'm getting from the color palette. I'd link one of the concept art pieces but they're rather large.
 
For those not following their Twitter feed, Ninja Theory posted a post containing pitch materials for Razer.

Blog Post Link

Lot of interesting stuff in there, including some in-depth documentation and a couple pre-visualization trailers. Although I doubt this we'll start any sort of trend, I'd love to see more studios releasing this sort of stuff to the public. It's a great view into the industry, and I could only see it as a healthy thing for developers to learn from.

Not to mention I love the Syd Mead vibe I'm getting from the color palette. I'd link one of the concept art pieces but they're rather large.
not a fan of Ninja Theory or that game ideas but that was interesting, I would definitely like something like this from other studios.
 
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