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Nintendo E3 Site Opens: E3 Direct one hour long. Teases some games.

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Neiteio said:
So is the Direct going to be broadcast on a TV channel or something? Because it's not going to reach many mainstream consumers if it's only online with only Nintendo fans tuning in.
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Pfft tv. Only old people care about tv, and Microsoft.

Youtube and social media should be good enough.
 
Neiteio said:
So is the Direct going to be broadcast on a TV channel or something? Because it's not going to reach many mainstream consumers if it's only online with only Nintendo fans tuning in.
Click to expand...

For the people who watch E3 on a stream will not have any difference from them not doing a live press conference, so I imagine anyone who would watch Nintendo's conference would watch this too, so fans aren't the only ones who would be watching this.
 
Neiteio said:
So is the Direct going to be broadcast on a TV channel or something? Because it's not going to reach many mainstream consumers if it's only online with only Nintendo fans tuning in.
Click to expand...
Nintendo is going to stream the conference to everyone's brains simultaneously.

Directly.

bgVpMCL.jpg


Please understand.
 
I don't think Sony's is on TV this year either. G4's demise definitely hurts TV E3 coverage, but it's not like anyone actually watched G4 regardless.
 
It's weird that I'm not even excited for the PS4 and X1 games that'll be announced. We have a new generation ahead of us and usually I'm going crazy for the new game announcements, but I'm feeling pretty indifferent at this point. I'm sure the games will be great and it's likely my interest in those consoles will go up tremendously after E3. But right now all of my excitement is focused solely on the new Wii U games.

Zeer0id said:
I don't think Sony's is on TV this year either. G4's demise definitely hurts TV E3 coverage, but it's not like anyone actually watched G4 regardless.
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Yep, I know I didn't. I always thought their coverage was weird and unprofessional. Olivia Munn a few years back was so rude to some dudes in a segment (saw it on YouTube after the fact). I never cared for them.
 
There would most definitely be more people seeing Nintendo's message if it were broadcast on Spike. There are people who tune into that channel who normally don't tune into games. It's the most basic rule of how media works that the more channels/mediums you tap into, the more exposure and awareness your product will receive.
 
wsippel said:
It feels like the polar opposite of the Xbox One reveal, and even the PS4 reveal was tightly scripted and very one-directional. It's subliminal messaging. Risky but brillant - if they manage to pull it off.
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Yea, Xbox One reveal was for USA Today/mainstream press, PS4 reveal was for developers and ND is for gamers.
 
wsippel said:
So I watched that HipHopGamer episode about Nintendo not having a press conference for the first time now. And it's really interesting in hindsight. Enlightening, even. Because contrary to what people believed back when they announced they wouldn't have a big press conference, it actually doesn't look like they try to keep a low profile. At all.

At this point, it appears they're taking what the Nintendo Direct concept was all about in the first place to the next level: Talking directly to the consumer, or potential future consumers. Which is actually pretty damn clever in light of things. They don't seem to try to impress the media, they don't seem to try to please 3rd party publishers, they seem to be about their customers. We get all the information first, unfiltered, through open networks. At least that's what it looks like. At the same time, this approach gives them a ton of control.

This only works if they manage to impress us, of course (which shouldn't be all that hard as expectations are fucking low) - because they expect us to spread the word. That's obviously risky, but it also feels honest. It feels like the polar opposite of the Xbox One reveal, and even the PS4 reveal was tightly scripted and very one-directional. It's subliminal messaging. Risky but brillant - if they manage to pull it off.
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That is very true. I love the Nintendo Directs. I love that they are showing me the games first. I love how they focus on the games and the mashine only, without wasting time stupid PR bullshit. And, I really appreciate that they are NOT trying to bullshit me. I mean, c'mon, even if I were an Xbox fan (just hypothetically!), what Microsoft have pulled off in the last past weeks is unbelievable. They would've lost all hypotetical respect I would've hypothetically had for them. I mean, they FAKEd their presentation (something they've done multiple times), implemented draconian drm and really treat their customers just like their stupid.

There is a level of honesty and respect towards their customers in those Nintendo Directs Msoft could never dream of having.
 
Kandinsky said:
Not even a crates or booth thread this year D:
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Nintendo-GAF has a weak showing for quite some time.

Mlatador said:
Ok, let's speculate: Since it's the year of Luigi, what if the next 3D console Mario game is in fact... Super Luigi Galaxy? Releasing Super Luigi U and Luigis Mansion 2 is maybe not enough to make it a "Year" of Luigi.
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Nothing will happen, besides Luigi being playable in Mario games.
 
Through social media Nintendo is reaching millions of people. Obviously they aren't all going to tune into the direct but they will get news out to those millions on social media
 
antonz said:
Through social media Nintendo is reaching millions of people. Obviously they aren't all going to tune into the direct but they will get news out to those millions on social media
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Sure, but my point is they could have that PLUS exposure on TV. Either way they get the social media presence. I just don't understand why they wouldn't try to have a broadcast on Spike, as well, with commenters leading into and out of it.
 
Neiteio said:
So is the Direct going to be broadcast on a TV channel or something? Because it's not going to reach many mainstream consumers if it's only online with only Nintendo fans tuning in.
Click to expand...
No, but that's the point in a way. Nintendo is doing this "out in the open". On Facebook, on Twitter. If they manage to impress us, we'll share, we'll retweet. Live, as it unfolds. Most people won't tweet as they watch Spike after all. And our "mainstream friends" will see it, will see that we approve, which is worth a lot more than just getting the word out. Sony and Microsoft are on Facebook and Twitter as well, but Nintendo is doing their thing through Facebook and Twitter. And that makes a difference, if only in perception.
 
Neiteio said:
There would most definitely be more people seeing Nintendo's message if it were broadcast on Spike. There are people who tune into that channel who normally don't tune into games. It's the most basic rule of how media works that the more channels/mediums you tap into, the more exposure and awareness your product will receive.
Click to expand...

I'm pretty sure Nintendo's conference has only been broadcast on Spike once, which was last year. It didn't do much good for Nintendo there. Meanwhile, Nintendo's other E3 conferences have equally gotten the same amount of exposure, I think.
 
Silent_Ocarina said:
I'm pretty sure Nintendo's conference has only been broadcast on Spike once, which was last year. It didn't do much good for Nintendo there. Meanwhile, Nintendo's other E3 conferences have equally gotten the same amount of exposure, I think.
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2011, as well. That may have been a different channel, though.
 
wsippel said:
No, but that's the point in a way. Nintendo is doing this "out in the open". On Facebook, on Twitter. If they manage to impress us, we'll share, we'll retweet. Live, as it unfolds. Most people won't tweet as they watch Spike after all. And our "mainstream friends" will see it, will see that we approve, which is worth a lot more than just getting the word out. Sony and Microsoft are on Facebook and Twitter as well, but Nintendo is doing their thing through Facebook and Twitter. And that makes a difference, if only in perception.
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But they could do both. If they broadcast the same Direct on TV, they would get all of the social media hype, PLUS more exposure.

Let's not try to rationalize this as not being more limited. It is. I'm sure they'll do fine on social media alone. But they could've had social media plus TV, and that would've reached more people.
 
The people who aren't the kind of people who tune into the Direct wouldn't be tuning into a conventional E3 press event either.

The end user experience is the same. The user gets a website link to a stream and watches a live video. It hasn't changed.

Only now instead of all the blunders and fancy setup, you get Iwata in front of a White background with a banana in hand.
 
Nintendo is, shockingly, the most progressive company of the Big 3 in terms of social media. They've pretty much abandoned traditional means of communication. You can argue rather or not its more or less effective; personally I love it.
 
javac said:
The people who aren't the kind of people who tune into the Direct wouldn't be tuning into a conventional E3 press event either.

The end user experience is the same. The user gets a website link to a stream and watches a live video. It hasn't changed.

Only now instead of all the blunders and fancy setup, you get Iwata in front of a White background with a banana in hand.
Click to expand...
There are people who tune into E3 coverage because they know enough about games to be aware of this event but they don't necessarily religiously follow Nintendo on GAF to know about the Direct. If Nintendo had TV coverage to go along with the social media stuff, they'd be reaching those people.
 
Neiteio said:
But they could do both. If they broadcast the same Direct on TV, they would get all of the social media hype, PLUS more exposure.

Let's not try to rationalize this as not being more limited. It is. I'm sure they'll do fine on social media alone. But they could've had social media plus TV, and that would've reached more people.
Click to expand...

It's more limited than what? A 10 am broadcast on a cable channel? It's not exactly prime time. The people who are watching Spike at 10am on a Tuesday, are the same people who'll be watching the Direct stream. The bonus is Nintendo has much more control over the message and presentation.
 
javac said:
The people who aren't the kind of people who tune into the Direct wouldn't be tuning into a conventional E3 press event either.

The end user experience is the same. The user gets a website link to a stream and watches a live video. It hasn't changed.

Only now instead of all the blunders and fancy setup, you get Iwata in front of a White background with a banana in hand.
Click to expand...

Moreover, the gamers who won't watch the direct probably won't watch a Nintendo press conference either. I don't get the critics who say Directs don't help spread their word. Don't get me wrong I agree with them, but I fail to see how a press conference would be more effective, especially considering that the press will report all the same.
 
wsippel said:
So I watched that HipHopGamer episode about Nintendo not having a press conference for the first time now. And it's really interesting in hindsight. Enlightening, even. Because contrary to what people believed back when they announced they wouldn't have a big press conference, it actually doesn't look like they try to keep a low profile. At all.

At this point, it appears they're taking what the Nintendo Direct concept was all about in the first place to the next level: Talking directly to the consumer, or potential future consumers. Which is actually pretty damn clever in light of things. They don't seem to try to impress the media, they don't seem to try to please 3rd party publishers, they seem to be about their customers. We get all the information first, unfiltered, through open networks. At least that's what it looks like. At the same time, this approach gives them a ton of control.

This only works if they manage to impress us, of course (which shouldn't be all that hard as expectations are fucking low) - because they expect us to spread the word. That's obviously risky, but it also feels honest. It feels like the polar opposite of the Xbox One reveal, and even the PS4 reveal was tightly scripted and very one-directional. It's subliminal messaging. Risky but brillant - if they manage to pull it off.
Click to expand...


Exactly. I've been saying this all along. I completely agree with what they're doing, but whether or not it works depends entirely on how well received it is....otherwise it will just be spun in a completely different way (ie, they backed out of the press event because they knew they would dissapoint, or some other such rubbish).

They're doing it for the right reasons though imo: putting the consumer first.
 
Neiteio said:
There are people who tune into E3 coverage because they know enough about games to be aware of this event but they don't necessarily religiously follow Nintendo on GAF to know about the Direct. If Nintendo had TV coverage to go along with the social media stuff, they'd be reaching those people.
Click to expand...

Didn´t we come after Xbox One reveal to the conclusion that TVs are dying out, and Internet is way bigger?
 
PhoReal said:
It's weird that I'm not even excited for the PS4 and X1 games that'll be announced. We have a new generation ahead of us and usually I'm going crazy for the new game announcements, but I'm feeling pretty indifferent at this point. I'm sure the games will be great and it's likely my interest in those consoles will go up tremendously after E3. But right now all of my excitement is focused solely on the new Wii U games.
Click to expand...

i'm hyped as hell for Wii U because I know Nintendo's gonna be delivering at least a few things I'm interested in.

PS4 i'm optimistic about, but so far none of the games that have been announced for it are really up my alley, except maybe the new Infamous... but we'll have to see about that one. if FF Versus and TLG show up for PS4 I'll be all over it.

Xbone... blah.
 
Neiteio said:
There are people who tune into E3 coverage because they know enough about games to be aware of this event but they don't necessarily religiously follow Nintendo on GAF to know about the Direct. If Nintendo had TV coverage to go along with the social media stuff, they'd be reaching those people.
Click to expand...

There's no arguing that TV would be additional exposure but these kinds of TV channels are watched by people who aren't out of the loop in regards to gaming.

I'm guessing these people will watch these TV events and even if they aren't massive gamers they'll hear about Nintendo while searching online after or during the TV broadcast of Microsoft and sony.

I'm sure just typing in the word E3 or gaming into Google during E3 will bring all the info you'd need.
 
Mlatador said:
Ok, let's speculate: Since it's the year of Luigi, what if the next 3D console Mario game is in fact... Super Luigi Galaxy? Releasing Super Luigi U and Luigis Mansion 2 is maybe not enough to make it a "Year" of Luigi.
Click to expand...

i've been sayin' this one for awhile but my founding for that was that they wouldn't just throw the Galaxy-style gameplay out of the window for no reason. they would keep it and morph it into something else. i even thought that the initial "Year of the Luigi" was a marketing smokescreen for letting them get away with yet another 3D Mario Galaxy game. now that we have Sonic Galaxy, my foundation for a Luigi Galaxy crumbled. i'm thinking the next 3D Mario game could be like a Mario Bros kinda thing.
 
Neiteio said:
But they could do both. If they broadcast the same Direct on TV, they would get all of the social media hype, PLUS more exposure.

Let's not try to rationalize this as not being more limited. It is. I'm sure they'll do fine on social media alone. But they could've had social media plus TV, and that would've reached more people.
Click to expand...

Internet/youtube/facebook/twitter is perfect enough IMO. They can do some random ads on TV when the games release.

I barely ever watch TV, I get my shows from internet and DVD's etc now.
 
BD1 said:
Nintendo is, shockingly, the most progressive company of the Big 3 in terms of social media. They've pretty much abandoned traditional means of communication. You can argue rather or not its more or less effective; personally I love it.
Click to expand...
Facebook, Youtube & Google provide very good tools to analyze the people who are following you or watching your content.

And of course, they get instant feedback, they can analyze a big amount of posts from every social network and convert it to an overall picture to optimize their marketing.



Iwata mentioned this in the last investor meeting, they won't spend (much) more money on marketing than last year, but he believes that they can use the money more efficiently.

But I think TV commercials are still one of the most powerful tools out there, they shouldn't save money on this. :P
 
BD1 said:
It's more limited than what? A 10 am broadcast on a cable channel? It's not exactly prime time. The people who are watching Spike at 10am on a Tuesday, are the same people who'll be watching the Direct stream. The bonus is Nintendo has much more control over the message and presentation.
Click to expand...


...not forgetting that while the Microsoft and Sony conferences will only be available in English....

...Nintendo Direct will be available to the world at the same time translated into a multitude of different languages. Far more inclusive.
 
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