Does that only affect full playthroughs or are YouTubers with video reviews/previews channels going to lose ad revenue to Nintendo as well?
video content inside of reviews would easily be covered under fair use. unless they had like 45+ minutes straight of gameplay or something.
I think Nintendo need all the exposure they can get (Wii U), and I also feel that youTube or the internet matter more and more compared to traditional marketing.
the thing that most are missing here is that nintendo ISN'T doing anything here to reduce that exposure.. let's look at this step by step.
guy makes Let's Play video.
people watch it.
nintendo get's exposure.
nothing in that chain is changed.
what's changed is that previously he was seeing ad revenue for showing people nintendo's entire game. yes he was giving them exposure, and making money on it by doing so.
so here's the ultimate problem. sites/partnerships like Machinma, IGN, Gamespot, etc pay Nintendo lots of money to.... be able to do the exact same thing. So here you have these sites paying Nintendo to be able to do video walkthroughs of their games, and this guy is not only doing it without paying nintendo, but then making money off of it to boot.
so what is nintendo to do. Well, there are three options. Either enter into a licensing agreement with him, content id the videos, or issue a takedown notice.
honestly, considering it doesn't sound like he is interested in the first option, Nintendo is doing the next best thing which in theory shouldn't harm them getting exposure from this..
which ultimately comes to the real point here. There's no reason he couldn't, say, do a LP of Luigi's Mansion under an agreement with Nintendo. It's thus pretty telling that his ultimate reaction is "I'm just not going to do Nintendo LPs anymore." So his entire way to make money is doing something that he shouldn't be doing, and when presented with the option to do it a way that he legally CAN do it, instead he just will stop... (more than likely because whatever minimal advertising amount he does see would be eaten up with licensing costs to nintendo)
there is really no place here where he is in the right and/or nintendo is in the wrong... I get some of you just want to take this david vs. goliath stance on this.. but he is absolutely wrong under man laws and TOS... and Nintendo acted in the FAIREST way possible while still protecting their IP AND their licensing agreements with other content providers.
Still, I'm guessing the outrage will continue to come by people who just want to be outraged and nintendo for beating up the little guy, regardless of how misguided or wrong that belief is.