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Nintendo: Hardware Market Shares

If I'm reading it right at a very quick glance, Nintendo has on average about 50% market share across all platforms in most territories?
 
Bye bye NPD monthly hardware sales or any European hardware sales at all. (At least for as long as Nintendo hardware sales are only reason for embarrassment.)

Well, it could be worse, they could be hiding shipments like Sony pathetically is doing.


Edit: for the September prediction results, choose a number between 217k and 220k for the 3DS. =P
 
MYE said:
NOE is doing a piss poor job at promoting it.
I never see Wii U ads. Ever
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Apparently at the investors meeting iwata said they haven't been advertising wii u much because of Pokemon. They said they'd start ramping wii u ads for the holiday season now that it's out.
 
Looks like the PSP is outselling the Wii U in Europe.

Then again, it was also outselling the Vita from january to september.
 
Even in Nintendo's darkest hour, they're at almost 50% market share with all systems combined.

That's when they're doing poorly.
 
Shinta said:
Even in Nintendo's darkest hour, they're at almost 50% market share with all systems combined.

That's when they're doing poorly.
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They have four platforms though. People aren't buying any new PS3s or Xbox 360's at this point, next gen is coming soon.
 
Mannny said:
Apparently at the investors meeting iwata said they haven't been advertising wii u much because of Pokemon. They said they'd start ramping wii u ads for the holiday season now that it's out.
Click to expand...

That's a weird excuse. Was Pokemon preventing them from advertising the Wii U throughout this entire year?
 
Pociask said:
Generally in business more sales means business is good and less sales means business is bad. For example, If Microsoft lost a quarter of its OS marketshare, it would still be by far the largest OS maker in the world - but that would be terrible performance.
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Generally in business when you get an outlier you don't take it as the new standard and then judge all future performance based on that. That's what people in these DS vs. 3DS threads do. Recognize that aspects of the DS cannot be replicated in the short-term. It could take awhile before they can find something that resonates with 150M+ people again. Just realize how many that is and what you're asking for it to do better than. It's a whole fuck load of people. You'd be off of it if you think that number can and should be exceeded every new iteration.
 
airmangataosenai said:
Just so we're clear, outperforming the PS3/360 by such a small margin in those system's final year before getting replaced by their successors is actually a bad sign. Especially when so much of this is reliant on the system performing well in Japan.

This also seems to confirm that for the past two quarters, the Vita has indeed been tracking above the Wii U worldwide. It doesn't mean too much I suppose, but it's pretty crazy when you stop and think about where discussion was for both platforms last year.
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Whatever you do, don't look at the 360 and PS3's sales the first two years they were out compared to the PS2.
 
I don't know why people think that the 3DS is only underperforming relative to the NDS; and even within this comparison, it fails to note just how poorly the NDS when it launched.
I also don't really get why people compare handhelds (largely single user devices) to home consoles (generally household devices) to begin with either.

Anyway, Road, Chris, jvm, anyone, is there any way from this info and anything that was said during the investor briefing that actual unit estimates can be extracted from the marketshare info?
 
shinra-bansho said:
I don't know why people think that the 3DS is only underperforming relative to the NDS; and even within this comparison, it fails to note just how poorly the NDS when it launched.
I also don't really get why people compare handhelds (largely single user devices) to home consoles (generally household devices) to begin with either.

Anyway, Road, Chris, jvm, anyone, is there any way from this info and anything that was said during the investor briefing that actual unit estimates can be extracted from the marketshare info?
Click to expand...
3DS is not going to sell DS numbers. In the same way PS3 didn't sell PS2 numbers. See, DS and PS2 are the absolute best selling video game systems in history, they are exceptions and not rules. As it is, in a market with tablets and phones, 3DS is doing great and moving lots of software. You really can't spin in negatively, 3DS is currently a successful product.
 
Dat 3DS domiation. Well deserved, it is just the handheld that keeps on giving. It only needs an account system to be perfect and get all my monies.
 
I love my OG 3DS and love the stereoscopic 3D. Will never go 2DS.

Now I really want an XL.

Hopefully DQVII will get announced for NA/EU for sometime in 2014 and perhaps AW will be developed.
 
09l.jpg


The hell happened here for PS3 to dominate everything in EU?

MYE said:
NOE is doing a piss poor job at promoting it.
I never see Wii U ads. Ever
Click to expand...

I'm in the UK and then advertised the shit out of the WW bundle.
 
Gotta love Nintendo for their sales data :)

Vita beating the Wi U once again this quarter, hope we can now stop reading about how the Wii U outsells it everywhere except in Japan, those european numbers show clearly it isn't.
Christmas will probably turn this around but right now, the Vita is the king of the dead platforms :P

The 3DS domination in Japan is just impressive, especially in September and October with the release of the two sales behemoths. The PS3 spike in september due to the GTA V bundle is also nice. The PSP is still having a nice market share in Europe. In fact, it's share there is bigger than in Japan. Compared to that, SCEA really dropped the ball on the PSP over there and now it is continuing with the Vita.

Thanks in adavance to whoever is going to do all the work and translates this charts to numbers.
 
The presentation is now available in English

http://www.nintendo.co.jp/ir/en/library/events/131031/index.html

03l.jpg


This is the same graph of the hardware market share during the three-month period of January to March in 2013 that I used in the Financial Results Briefing in April.

Although I have said this a number of times, the handheld platform shares are high in Japan, and Nintendo 3DS, in particular, progressed well. On the other hand, in the U.S. and European markets, the presence of Nintendo 3DS is lower in comparison with that of the Japanese market. In the Financial Results Briefing in April, I announced that vitalizing the overseas markets was our top priority for our Nintendo 3DS business.
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04l.jpg


This graph shows the hardware market share from April to September of this year. The period covered in the U.S. bar has been aligned with NPD data, which is only reported monthly, and covers April 7 – October 5, while the data for Japan and Europe covers April 8 – October 6.
As you can see, the Nintendo 3DS market share has been growing not only in Japan but also in overseas markets. You could say that we are now starting to see the results of intensively and actively releasing strong first-party titles since March this year as part of our effort to expand Nintendo 3DS in the overseas markets, which is our top priority for this fiscal year. On the other hand, the higher market share of Nintendo 3DS is not attributable solely to its increased sales. The overall sales units of dedicated gaming hardware platforms decreased by approximately 10 percent in Japan and 30 percent in the U.S. and Europe on a year-on-year basis as other platforms are in transitional periods, which have the effect to relatively increase Nintendo 3DS's market share. Of course, since the software market for Nintendo 3DS is expanding much more than in the previous year, there is no doubt that its presence is increasing and is now being recognized as the growing platform business in the video game market.
Some might feel it is odd that even though the market shares in the overseas markets are increasing, the sales units from Nintendo in the first half of this period were less than in the previous year. This is because, in addition to the relative nature of the market share, Nintendo 3DS XL was released in July in Japan and Europe, and in August in the U.S. last year.
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P.S. For clarity sake, I'll post April and May worldwide shares graph as well, from the 73rd Annual General Meeting of Shareholders Q&A

slide03_l.jpg
slide04_l.jpg


EDIT: ...And for even better clarity, here you have April and May graphs just for Europe, directly...to you, from the E3 Analyst Briefing

slide03_l.jpg
slide04_l.jpg


05l.jpg


Also, as I said in April, the Nintendo platform shares in Europe vary in each country, so I would like to show you the market share by country as well.

This graph contains data from the previous graph, and compares the hardware market shares of countries within the European region.
Compared with the data from January to March, which was shown in the Financial Results Briefing in April, the market share has increased by 8 percent in the UK, 12 percent in France and Germany, and the Nintendo 3DS market share has greatly increased in all countries. The market share in the UK, our main concern, has also improved, and there was a month in France that the monthly hardware share reached 50 percent, a presence that is as high as Nintendo has shown in Japan.
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06l.jpg


I would like to explain the results from this September in detail because it is when we noted a large difference in trends between the Japanese market and the overseas markets. In the Japanese market, Nintendo 3DS sales sharply increased after the release of Capcom's “Monster Hunter 4” and its market share grew to over 80 percent. On the other hand, the sales in the overseas markets for other video game platforms experienced significant growth in September due to the releases of software such as “Grand Theft Auto V,” which became a big hit, and “FIFA 14,” the soccer franchise that is particularly popular in Europe, causing the market share of Nintendo 3DS to slightly decrease temporarily. Even though Nintendo 3DS had not actually lost momentum, the games for other platforms were selling very well in this period, and this trend was particularly noticeable in Europe.
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08l.jpg


On October 12 the latest title in the Pokémon series, “Pokémon X” and “Pokémon Y” was simultaneously released globally for the first time ever in this series. As many reports stated, the sales in the first two days after its release exceeded more than four million units, and since this software went on sale, the hardware sales share has also changed significantly.

With regard to the sales data in October, although the NPD data in October has not been announced yet, we have data from the three-week period of October 7 – October 27 in Japan and the two-week period of October 7 – October 20 in Europe, so I would like to explain the current market situation based on this partial data.
“Pokémon X/Pokémon Y” greatly boosted Nintendo 3DS sales in Japan and Europe, which can be seen in the market share. We have no sales data for other companies, so we are unable to show the U.S. data here, but the sales of Nintendo 3DS are growing in the U.S. just like they are in Europe.

In the game business, most of the demand is generated in the third financial quarter, the period from October to December, and business performance really depends on its success or failure, and it can be said that Nintendo 3DS is in good shape for the start of the year-end sales season.
Click to expand...

09l.jpg
10l.jpg


When we look at the September market shares of each country in Europe, although Nintendo 3DS dropped temporarily,

as you can see from the data covering the two weeks after the “Pokémon X/Pokémon Y” release, the market share and presence of Nintendo 3DS has grown in each country. “Pokémon X/Pokémon Y” is off to a good start, so we must now consider how to maintain this sales momentum until the peak of the year-end sales season in order to achieve wider hardware popularization.
Click to expand...
 
MYE said:
NOE is doing a piss poor job at promoting it.
I never see Wii U ads. Ever
Click to expand...

The ads we get over here are terrible, They are like informercials with a very boring voice.

"Get the Wii U Zelda bundle and play Wind Waker on your tv, or just on your Gamepad"

OH NOW I GOTTO HAVE IT!!!!!
 
Rm88~ said:
3DS is not going to sell DS numbers. In the same way PS3 didn't sell PS2 numbers. See, DS and PS2 are the absolute best selling video game systems in history, they are exceptions and not rules. As it is, in a market with tablets and phones, 3DS is doing great and moving lots of software. You really can't spin in negatively, 3DS is currently a successful product.
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You missed my point. I don't expect the 3DS to match or exceed the NDS. The NDS was an anomaly.

But the 3DS is underperforming relative to other past handhelds as well. And it's indicative of a changed marketplace.
 
shinra-bansho said:
You missed my point. I don't expect the 3DS to match or exceed the NDS. The NDS was an anomaly.

But the 3DS is underperforming relative to other past handhelds as well. And it's indicative of a changed marketplace.
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Wasn't it also because past handhelds were a lot cheaper ?
That's something people tend to forget. GBA released for 99€ iirc.
 
GhostTrick said:
Wasn't it also because past handhelds were a lot cheaper ?
That's something people tend to forget. GBA released for 99€ iirc.
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I expect the 2DS at it's lower price point will have a positive impact.

I still don't expect.

And I'm not really looking at the 3DS alone. It has, I believe captured whatever remained of the PSP's audience too. The dedicated handheld market is essentially back to one viable device that is doing okay in Western markets, while smart devices are eating into not just the expanded audience that was brought in by the NDS, but the traditional demographic stalwart for handhelds i.e. children and young people.
 
I find it pretty interesting how dead the DS is in Japan. Sure it's not selling much in the other regions but it least it has a bar.
 
shinra-bansho said:
Cross-posting. Quick and rough % count for Europe 4-13 - 9-13:

Code: 
3DS	25.5
NDS	1.3
Wii	5.4
Wii U	4.3
PSP	9.3
PSV	6.6
PS3	28.5
X360	19.2
	100.0

Not sure if there's any way to translate this into numbers.
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Thanks, interesting stuff. Also thanks to Nintendo for sharing this

I just see red and black everywhere. Not surprising either, i think 3DS and PS3 have had the best last couple of months gaming wise.
 
Not that we didn't know this already but it is always interesting to see how weaker Nintendo as a brand is, in general, in the UK relatively to other european countries.
 
MasterBalls said:
Hopefully this puts the idea that the 3DS still sucks in the UK/US to bed.
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It shouldn't. Still behind GBA and DS in hardware and software (and I'm pretty sure it's behind PSP software in the US). Still misses every forecast, even when revised. Is possibly losing money for Nintendo (unless the Wii U losses are huge). It looks good up against ancient consoles, but that's not the full picture.

It's neither success nor failure.
 
Madouu said:
Not that we didn't know this already but it is always interesting to see how weaker Nintendo as a brand is, in general, in the UK relatively to other european countries.
Click to expand...

Yeah, the thread Aquamarine posted few weeks ago really puts a "woah... keanu.jpg" on just how weak the brand is in Europe as a whole. Yet in America its very strong (bar Wii U, so far). And in Japan its hit and miss, hit in handheld, console its...wobbly.
 
SmokyDave said:
It shouldn't. Still behind GBA and DS in hardware and software (and I'm pretty sure it's behind PSP software in the US). Still misses every forecast, even when revised. Is possibly losing money for Nintendo (unless the Wii U losses are huge). It looks good up against ancient consoles, but that's not the full picture.

It's neither success nor failure.
Click to expand...

Still behind two of the fastest selling systems ever. The horror.

And there is no way the 3DS is losing Nintendo money now. 3DS hardware has been profitable for a good while now.
 
SmokyDave said:
It shouldn't. Still behind GBA and DS in hardware and software (and I'm pretty sure it's behind PSP software in the US). Still misses every forecast, even when revised. Is possibly losing money for Nintendo (unless the Wii U losses are huge). It looks good up against ancient consoles, but that's not the full picture.

It's neither success nor failure.
Click to expand...

I´m pretty sure that you are very wrong in this point. And for YoY the beginning of the PSP Decline in the West starts now und the 3DS still gets stronger and stronger.
 
Roboleon said:
Isn't that more or less the equivalent of "not still sucking". If it sucked, I would assume it had to be a failure.
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It definitely doesn't suck. I just don't see it as a roaring success.

Magicpaint said:
Still behind two of the fastest selling systems ever. The horror.

And there is no way the 3DS is losing Nintendo money now. 3DS hardware has been profitable for a good while now.
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It's behind it's immediate predecessors in a marketplace that has grown. It's not horrific, but it's certainly notable.

I don't know if it's losing them money or not, but neither do you.

Atram said:
I´m pretty sure that you are wrong in this point.
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Last time I saw numbers in an NPD thread, it was behind. That was months ago though, things may well have changed. The device has a low-ass tie ratio though, so I wouldn't be too sure.
 
SmokyDave said:
It's behind it's immediate predecessors in a marketplace that has grown. It's not horrific, but it's certainly notable.

I don't know if it's losing them money or not, but neither do you.
Click to expand...
It's really makes no sense for the thing to be losing them money when the hardware has been profitable for over a year now and software sales have been an increase over last year.

SmokyDave said:
Last time I saw numbers in an NPD thread, it was behind. That was months ago though, things may well have changed. The device has a low-ass tie ratio though, so I wouldn't be too sure.
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The 3DS tie ratio is within the normal range for a handheld console (DS being the anomaly). Now if that's what you mean by 'low-ass tie ratio' then sure.
 
People forget that if the 3DS sells 80 million in its lifetime only the PS2, DS, GB/GBC, PS1, Wii, and the GBA will have outsold it. If it sells 70 million, 10 million lower than any other Nintendo handheld and a sign of actual decline, only the systems previously mentioned as well as the Xbox 360, the PS3, and the PSP will have outsold it. In either case, the 3DS would still have sold well.
 
Magicpaint said:
It's really makes no sense for the thing to be losing them money when the hardware has been profitable for over a year now and software sales have been an increase over last year.
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Do we have any concrete confirmation that the hardware is profitable post price cut?

The 3DS tie ratio is within the normal range for a handheld console (DS being the anomaly). Now if that's what you mean by 'low-ass tie ratio' then sure.
Click to expand...

Isn't it something like 3.5 games per console currently? At this stage in the devices life, that seems really low to me. Certainly it's far below the Vita. Colour me surprised if that's considered normal.

To be honest, I probably shouldn't have got involved in this conversation. Opposing the idea that the 3DS is a great success is a very unpopular minority position to take, whatever the truth is.

Edit: FWIW, I do think that the 2DS will be an unmitigated, unqualified success. That thing is going to sell like hot cakes.
 
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