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[lt519]

Try going out more. 1-2 Switch is like a more accessible board/card game. Get a couple of drinks, some good company, and you're gold.

Yeah, I'm not sure how people fail to see this. It's an ice breaker/small party game for some people to dick around with while they are socializing.

This is not the situation: "Hey, come over and we're going to throw this huge party and we're all going to play 1,2 Switch. You all have to stand here and watch us play wizard sticks and we'll take turns in an orderly fashion."

 

[Vinnk]

hey, if i read all the messages above, you would think zelda alone is such a killer app, then why did Gamecube and WiiU tanked ?

Neither of them launched with a Zelda game.

Hmm.. what system did?

Oh yeah the Wii. One of the best-selling game consoles of all time.

 

[saichi]

pretty good ads!

 

[boiled goose]

Yeah, I'm not sure how people fail to see this. It's an ice breaker/small party game for some people to dick around with while they are socializing.

This is not the situation: "Hey, come over and we're going to throw this huge party and we're all going to play 1,2 Switch."

I hope the software actually has proper party modes.

Games like warioware and Nintendo land and Wii sports were fun with groups but the software itself is a bit cumbersome for big groups.

 

[Inferno313]

Yeah, I'm not sure how people fail to see this. It's an ice breaker/small party game for some people to dick around with while they are socializing.

This is not the situation: "Hey, come over and we're going to throw this huge party and we're all going to play 1,2 Switch. You all have to stand here and watch us play wizard sticks and we'll take turns in an orderly fashion."

what is this "party"
can my waifu come?

 

[commish]

Try going out more. 1-2 Switch is like a more accessible board/card game. Get a couple of drinks, some good company, and you're gold.

Uh huh, sure

 

[RobFox64tm]

Was this the first commercial you've ever seen or something?

At cinemark theaters a coke commercial always runs of ten highschool kids sitting in a row singing while they pass their coke and popcorn to each other in rhythm. Can you believe this ridiculous example of how to enjoy a Coke?

Yeah, and what's with balloons? They are frivolous, just like smiling and laughing. People need to hide from things and fear expressing themselves too.

 

[phanphare]

Yeah, now imagine watching them without any special effects. Honestly, I think your average Harry Potter fan would rather have a replica wand than a vibrating Joycon.

your first sentence makes absolutely no sense lol

have you never seen anyone pretend anything? cosplay? use a stick as a wand?

I'm certainly not all that interested in 1, 2, Switch but seeing people be this obtuse is just confusing to me. all this stuff is exceedingly simple to get.

 

[Taurus]

I find Nintendo's "examples" of Switch use ridiculous.

Who's going to do this. Who.

Do you like Japp chocolate bars?

https://www.youtube.com/watch?v=o-fXy8aNzbI

 

[lt519]

I hope the software actually has proper party modes.

Games like warioware and Nintendo land and Wii sports were fun with groups but the software itself is a bit cumbersome for big groups.

I think it will, conversely you can invite 8 friends over to play Bomberman or Mario Kart to have a game night, but I don't think that was necessarily the point in this ad.

Watch the UK ad, same "party" scene where people are handed a controller and they have no clue what is going on because they were off doing other normal things.

 

[shouamabane]

what is this "party"
can my waifu come?

I was at some pretty great parties during the DS era. We played quite a bit of Tetris and Mario Kart DS.

 

[metalslimer]

People are kidding themselves if they really think anyone is dropping 50 bucks on 1-2 Switcg to play as some ice breaker at parties

 

[orioto]

Neither of them launched with a Zelda game.

Hmm.. what system did?

Oh yeah the Wii. One of the best-selling game consoles of all time.

You're just proving my point lol. That's a good example actually.
Let's rewrite history and focus the Wii commercials and communication (like with fallon some weeks ago) on Zelda, and let's see how are the sales.

 

[PadWarrior]

Lol!!!

 

[Nairume]

Yeah, and what's with balloons? They are frivolous, just like smiling and laughing. People need to hide from things and fear expressing themselves too.

And what's with all that space and lighting.

Gaming is only permissible in dark rooms where the windows are covered up by extra large waterproof anime posters.

 

[Sectorseven]

Yeah, I'm not sure how people fail to see this. It's an ice breaker/small party game for some people to dick around with while they are socializing.

This is not the situation: "Hey, come over and we're going to throw this huge party and we're all going to play 1,2 Switch. You all have to stand here and watch us play wizard sticks and we'll take turns in an orderly fashion."

There are plenty of mobile phone party games though. This seems awfully elaborate for trying to scratch that itch.

 

[MicroByter]

Needs more Toilet Steve, that would move consoles faster than a laxative.

 

[RPGam3r]

your first sentence makes absolutely no sense lol

have you never seen anyone pretend anything? cosplay? use a stick as a wand?

I'm certainly not all that interested in 1, 2, Switch but seeing people be this obtuse is just confusing to me. all this stuff is exceedingly simple to get.

My 4yr daughter understands this stuff very easily. She's already "practicing so I can beat you Daddy."

 

[SmokedMeat]

Wow, fourth quarter placement. They're going hard on this, huh?

Yeah, better hope it's not a blowout. I would've gone for halftime.

Commercial was ok. It didn't make me want a Switch, but then I already know about it. If I were seeing it for the first time I probably would be a lot more excited. They should've stuck some Skyrim in there as well as Mario.

 

[LegendofLex]

Things have changed. Zelda is a core gamer ip, for nintendo fans. hey, if i read all the messages above, you would think zelda alone is such a killer app, then why did Gamecube and WiiU tanked ?

Because Zelda the Puzzle Adventure Game wasn't what made Zelda popular, and it was Zelda the Puzzle Adventure Game that was the first benchmark Zelda release on both GameCube and Wii U. Puzzle adventure games tend to have niche audiences.

It was Zelda the Open-World Action RPG that was popular. And Open-World Action RPGs are more popular and "mainstream" now than they ever have been.

 

[lt519]

People are kidding themselves if they really think anyone is dropping 50 bucks on 1-2 Switcg to play as some ice breaker at parties

Why? I drop that much on Cards Against Humanity or Exploding Kittens? I'll already have a Switch for Zelda. I may pick up 1,2 Switch as purely a social thing.

 

[m4st4]

People are kidding themselves if they really think anyone is dropping 50 bucks on 1-2 Switcg to play as some ice breaker at parties

I've dropped plenty on LiveJasmin back in z days, might as well drop some more for a cow milking game for two, ifyouknowwhatimean.

 

[2+2=5]

The first point may make sense but considering the fact that Nintendo's got an extensive, easy-to-understand parental control video any parent who does research (i.e. ones who worry about this sort of thing) will see that they can control their kid's playtime well.

The second point I can't agree with. First, Zelda is THE big game at launch, the vast majority of day-one buyers will be getting that and it's also, outside of Mario Kart and maybe Street Fighter, the most well-known IP Nintendo has for the Switch in 2017. For a 30 second ad you wouldn't have any time to introduce other games as well as the extended one does. Second, the Wii U version might as well not exist; the console itself is literally not in production anymore and people who own a Wii U aren't exactly numerous. As far as advertising and the general public is concerned Zelda is a Switch exclusive.

Nintendo fans are already sold and/or informed on the Switch, Nintendo doesn't do ads for Nintendo fans, Nintendo want to get non-Nintendo fans.
Everyone knows that Nintendo consoles get Nintendo games, no one question that, what people wonder is if Switch will have thid party support, Zelda may be great but not many non-Nintendo fans will buy Switch just for Zelda without at least a glimpse of third party support.
To me it's already an error to bet everything on a single game but trying to sell a new console betting everything on a single game that's not even exclusive it's even worse, i would have shown as much as i could to give the idea that lots of games are coming.

 

[Nairume]

There are plenty of mobile phone party games though. This seems awfully elaborate for trying to scratch that itch.

What's elaborate about it?

You set the tablet down some where/in the dock and hand people the controllers to play games that don't really require much in the way of explanation.

 

[Inferno313]

Because Zelda the Puzzle Adventure Game wasn't what made Zelda popular, and it was Zelda the Puzzle Adventure Game that was the first benchmark Zelda release on both GameCube and Wii U. Puzzle adventure games tend to have niche audiences.

It was Zelda the Open-World Action RPG that was popular. And Open-World Action RPGs are more popular and "mainstream" now than they ever have been.

I'm not really sure how I see Wind Waker as being more of a puzzle game than OOT. If anything, Breath of the Wild and Wind Waker seem to share some DNA in the fact that they de-emphasized dungeons to focus on the overworld more intensely.

 

[Vinnk]

You're just proving my point lol. That's a good example actually.
Let's rewrite history and focus the Wii commercials and communication (like with fallon some weeks ago) on Zelda, and let's see how are the sales.

Yes. Let's see. Bookmarked.

 

[phanphare]

Yeah, better hope it's not a blowout. I would've gone for halftime.

Commercial was ok. It didn't make me want a Switch, but then I already know about it. If I were seeing it for the first time I probably would be a lot more excited. They should've stuck some Skyrim in there as well as Mario.

I think using games that won't be out until the fall for a super bowl ad leading up to the launch of the system in the spring would have been a bad move

 

[Deleted member 752119]

There are plenty of mobile phone party games though. This seems awfully elaborate for trying to scratch that itch.

I can see it having some appeal, but not being a huge sales thing.

I mean back in grad school when I was still having biggish (20-30 people) parties in my home the TV would often be people playing Wii Sports or Guitar Hero. It wasn't a focus of the party, usually just a coupe people playing, a few watching and most ignoring it.

It also wasnt' a selling factor. None of my friends ever asked about them, what they cost etc. or to my knowledge bought a console and the games. It was mostly just my already gamer friends who had the same games at home playing, and occasionally some girlfriends etc. taking a turn.

I see this being the same as best, with potentially some added appeal to being able to do it in as park or at a happy hour etc. rather than just at house parties. There are a lot of bars that have board games etc., not to mention the popularity of trivia nights etc. I'm skeptical Switch will be used in public that often, but who knows. At 38 I don't pretend to be in tune with the young adult crowd anymore.

 

[TheDinoman]

I always felt that Wii Sports was the Wii's real killer app at launch, not TP.

 

[Cepheus]

That was great. I have a feeling the Switch will definitely do better than the Wii U now.

 

[Danis Saur]

Nintendo lastly showing their true audience; 20-30 year olds.

 

[routerbad]

But you realize the millions potential who could be interested, ideally, in the idea of a convivial gaming device to play with friends in parties...

Will be invited to go see a trailer online by 30 seconds of a lonely geek playing a zelda game from bed to toilets.

It's Nintendo fucking up their communication again. Bravo Nintendo

Can you please stop saying "convivial"

It's like you learned the word yesterday and can't let it go.

You seem like someone who would be uninterested in the messaging no matter how they pushed it. Zelda is a huge game, and looks beautiful. The ad shows that the switch is both a portable and a home console, and that you can still play even if you have a busy life. That's... the entire point they're making. real people can't just always be in front of the couch. Real people have shit going on.

 

[Lorcain]

That was surprisingly good. I think they nailed it.

I like that people can debate whether it's a handheld first and then a console docked, or a console that can be taken with them. It's that in the eye of the beholder thing; it is what that person wants/needs it to be.

 

[AdanVC]

But seriously, what's the reason of making a Super Bowl commercial when right now it's impossible to preorder the Switch on the US????? All the interest casual people are gonna get once they see the ad during the Super Bowl will vanish once they try to preorder one and see it's not available anywhere...

1

Spoiler

step forward

2

Spoiler

steps back with the Nintendo

Switch

 

[Veitsev]

You're just proving my point lol. That's a good example actually.
Let's rewrite history and focus the Wii commercials and communication (like with fallon some weeks ago) on Zelda, and let's see how are the sales.

Windwaker's artstyle was very divisive on the gamecube and alienated core fans and others.

The Wii U has not had a zelda title other than remakes and BOTW at the tail end of its lifecycle after Nintendo ceased production of the system.

Using those consoles to argue that Zelda is not a system seller makes no sense.

 

[Jigolo]

Which one will they show? Extended or 30 sec ad

 

[GregLombardi]

I always felt that Wii Sports was the Wii's real killer app, not TP.

While your feelings are correct, feelings don't matter.

Wii Sports was absolutely the game that pushed Wii into all homes. Zelda connected the dots by getting gamers talking about it.

But Wii Sports was far more important.

 

[Tom Nook Sawyer]

Are we sure it's airing during the Super Bowl itself and not before/after?

Is this Nintendo's first Super Bowl commercial?

 

[FalsettoVibe]

Smart Nintendo.

 

[Inferno313]

Which one will they show? Extended or 30 sec ad

30 sec.

Are we sure it's airing during the Super Bowl itself and not before/after?

We are, it's a 4th quarter spot.

That article posted in the thread should probably be added to the OP.

 

[Deleted member 752119]

What's elaborate about it?

You set the tablet down some where/in the dock and hand people the controllers to play games that don't really require much in the way of explanation.

Elaborate probably wasn't the best choice of words for them to use.

It's more how many people are going to buy and carry a Switch around instead of sticking with their phone? That's the real challenge of getting that Wii crowd back (not just actual lapsed Wii owners, but their younger counterparts in the current market who aren't currently gaming on consoles or portables).

 

[Tsosie]

Great ad for its purpose. Focusing only on Zelda is a good choice for the Superbowl. Come Fall we will see a lot of family oriented ads. Now is the time for Nintendo to reel in the 18 - 45 y/o audience.

 

[Nairume]

Are we sure it's airing during the Super Bowl itself and not before/after?

Is this Nintendo's first Super Bowl commercial?

They had a Pokemon 20th anniversary commercial last year.

 

[Neoxon]

Are we sure it's airing during the Super Bowl itself and not before/after?

Is this Nintendo's first Super Bowl commercial?

Not sure about Nintendo themselves, but The Pokémon Company did a Pokémon ad during the Super Bowl last year.

 

[bomblord1]

Are we sure it's airing during the Super Bowl itself and not before/after?

Is this Nintendo's first Super Bowl commercial?

It's running in the Super Bowl during the 4th quarter (the most expensive quarter to place an ad in)

 

[Lunar15]

If it were up to me, I would have shown a short edit of that Zelda trailer, god damn.

I get that their goal here is to sell the Switch Hardware, though.

 

[Inferno313]

They had a Pokemon 20th anniversary commercial last year.

Technically, that was a TPCi ad. Not a Nintendo ad. Separate companies with separate marketing teams.

 

[13ruce]

But seriously, what's the reason of making a Super Bowl commercial when right now it's impossible to preorder the Switch on the US????? All the interest casual people are gonna get once they see the ad during the Super Bowl will vanish once they try to preorder one and see it's not available...

1

Spoiler

step forward

2

Spoiler

steps back with the Nintendo

Switch

Did not stop the Wii from selling or the DS when they were back in stock. Nintendo is finally fixing what they should have done a decade ago, their advertising.

 

[Kureransu]

I've dropped plenty on LiveJasmin back in z days, might as well drop some more for a cow milking game for two, ifyouknowwhatimean.

It took me a min, but when i got it, i literally LoL'd

 

[jariw]

Has that

Spoiler

one-eyed boss

been shown before in the Zelda feeds?