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Nintendo: We Should Have Explained Wii U Better (Gamasutra)

Ronok said:
Actually, if you were paying attention you would have seen it in the conference like I did. It was sitting right next to the TV in the demos. No they didn't hold it and scream "OMG OUR NEW CONSOLE LOOKS LIKE THIS!!!!!!" but they made it pretty clear that it was one and they did in fact show it.

The very fact you have to say "if you were paying attention" proves my point better than I could.
 
Takao said:
You guys also probably shouldn't have given it the kind of name that gives the impression it's a revision, but you guys did anyways.
I think that's the biggest mistake, the Wii name has abit of a stigma attached to it and they really should of tried to go for a fresh start with a new name.
 
For the first minute or two I seriously thought it was just a controller for the Wii and was stunned. And for the people saying "you could see it next to the TV", the thing looks very, very similar to the Wii from a distance if you don't know what differences to look for.

The name is definitely stupid, 'Nintendo U' would be better, as would simply 'Wii 2' as it keeps the Wii name which they seem to want but makes it obvious it's a totally new system.

I like the system, but they kind of fucked things up a little with how they handled E3.
 
Really poor showing, really. Not only they didn't show the console itself, they didn't talk about online plan, price range they're thinking about , if backwards compatibility would come with added improvements (AA and stuff), let alone any real demo, because you know, when you're best demo is some kind of Pac-Man Vs then you're really fucked.
 
Nirolak said:
Ubisoft showed Ghost Recon with an account system, but I got the distinct impression it was an account system only for Ubisoft games.

I think Geoff Keighley's prediction might, horrifyingly enough, be right:


Source: http://twitter.com/#!/geoffkeighley

Jesus Christ nintendo. You could at least try, AT LEAST. What happens in 10 years time when everything is digital, you going third party? smh.
 
Nintendo continues to make blunders this gen in terms of presenting their products. First Nintendo 3DS in the marketplace is wholly misunderstood as another DS revision, causing them to admit they need to do a better job with marketing and getting people to understand how to use demo kiosks, and now, Wii U essentially had people confused that its just a screen controller that hooks up to the Wii...essentially another plastic peripheral...even more so since three or four other people on the system have to use last gens Wii Motes to play any multiplayer game. Should have adopting the Sony Computer Entertainment's strategy and gone with a whole new name and presented it with exclusive games on the live stage.
 
Wolves Evolve said:
The very fact you have to say "if you were paying attention" proves my point better than I could.

My point in the first place was that people clearly weren't paying attention to the press conference.... Why would you be watching if not to pay attention to what is shown and said? It was actually pretty obvious sitting right next to the TV. It's not like this was a TV spot where you should have to dumb down your message for the uninformed masses.
 
Naming the system Wii U was stupid. People are going to think it's just a Wii revision. It's even more idiotic when you consider the 3DS is going through the same issue. You'd think Nintendo would have gotten the hint.
 
I don't understand the misunderstanding.
People aren't just smart enought I guess.

We have a new console with a new controller. The console itself doesn't really matter so Nintendo goes straight to what matter. Too quickly it seems. Nintendo just overestimated the audience, it's ridiculous that anyone here felt confused, I didn't for a second during the presentation! Ok some people in the audience aren't initiated enought to the gaming industry, but what's wrong with some of you here on GAF?
 
sphinx said:
this is, as already mentioned, their worst mistake.

"Wii U" is to consumers like "DS i", some mild revision to spur sales.

It will be a VERY hard sale, they still have time to change the name if they wanted, don't they?

People keep saying this, that its a bit like the "3ds" confusion, but its completely different really. The 3DS suffers from this confusion because DS lite and DSi are still selling very well and original DS games line the shelves swamping the 3DS stuff... by the time Wii U comes out, the original Wii will have all but disappeared, and the software drought will be even worse than it is now, game specialist shops will have started to shrink their Wii space and begun a pre-order campaign for this thing. I think it will be quite clear once Nintendo have gotten their message right...

3DS was too rushed, they didn't have time to draw down on the original DS, and therefore they find themselves competing with both Sony and their own hardware.
 
They needed to emphasize that it was a new console, a true successor to the gamecube and it would kick ass. When you unveil a console, you gotta show off specs and games. Have at least 1 first party title be shown off. A super brief graphical demo isn't enough (their Zelda demo). You need to hype the shit out of your wares. They advertised a controller.
 
I'm still on the Sonic Cycle, but I think I might almost be ready to get off the Nintendo Cycle soon.

Might get my fanboy card amended to Sony.
 
Why is anyone taking what Geoff said seriously? He was trolling Nintendo because Reggie said wed see details of the online system this week.

When asked about Online Reggie said Checked! so Geoff is being a smart ass
 
Ronok said:
My point in the first place was that people clearly weren't paying attention to the press conference.... Why would you be watching if not to pay attention to what is shown and said? It was actually pretty obvious sitting right next to the TV. It's not like this was a TV spot where you should have to dumb down your message for the uninformed masses.

Um, well I disagree. And so do what looks like 99% of the people in this thread, and a few people that the people in this thread know. So you may think it was obvious. We have a sample group of you and one other person saying it was fine and maybe 20 who say it wasn't. So it wasn't obvious enough. By definition. Its not really up for debate since you know... Iwata himself said he should have shown it more.

Which is why I posted the news.

Ya dig?
 
Seems like they pushed forward the announcement due to the lacklustre 3DS outing. In that financial report recently, I forget the specifics, but it detailed lower sales/profits etc, and they threw in the info about showing the Wii successor. They didnt even have any solid games to demonstrate which is just silly.
 
Oh, for the record, I do think that they could have done a much better job naming the WiiU and the 3DS. Neither does a good job conveying a new console through word of mouth, but this doesn't change the fact that anyone watching the conference should have understood what was being shown.
 
Wolves Evolve said:
The very fact you have to say "if you were paying attention" proves my point better than I could.

They said "new console" even at the beginning of the conference.
They said "new console" during Wii U's reveal name.
They showed you someone playing on TV and then switching to the controller. The controller obviously isn't the thing linked to the TV.
The console itself was even in the video.
And well, the whole bird demo.


But their mistake was probably to think a picture of the console was unnecessary. Their biggest mistake though was to display Mario Wii U and things that are wii level (wii fit, the shuriken, etc) during the video. Their even bigger mistake was to assume people aren't stupid.
 
They made a mistake using Wii style Mii's as well. Even though I knew it was supposed to be a new console..

...when they started showing the controller and then Mii's and talking exclusivly about the Wii U controller, at first I did start wondering if we had all got it wrong and there was no new console.

Branding wise I think they have made exactly the same mistake as the 3DS.....same font..and a name that looks like it could be an iteration not a follow up.

I think even the colouring was a mistake. I think an all black console would have been wiser just to push it one step further away from the base Wii colour.

So many tiny things that they could change to improve things...but I'm not sure if they will (as if the 3DS problems didn't point out those branding failings ....then I'm not sure what will).
 
Nirolak said:
Yeah, that stuck out to me right away.

It's amazing too, because they have to know that's hurting the 3DS. All my non-gamer friends who own a DS, think the 3DS is simply the DS with a 3D screen, and not a new platform. Then again, apparently in Japan Nintendo was marketing the 3DS as "the new DS"...
 
Wolves Evolve said:
Most people still do think that. Three gaming friends have no idea Nintendo are bringing out a new console, a week later. They are not idiots, either.

1) Show new controller
2) Don't show new console
3) Call it the same as the old console, basically
4) Don't show game media, basically

5) Guess what? People think you just announced an accessory.
I think the FUDD went into overdrive.

The media had hands-on experience with the system before and after the conference, yet the media still had people asking if it was a new console or a new controller. That takes stupidity. But that idiocy gets trickled down into the internet and repeated. Other people repeat what they heard without checking the information for themselves and everything spirals. For far too many people the FUDD was preferable to the truth.

I can understand some confusion from the conference if your feed was bad, but that should have only lasted a short time.
 
Averon said:
Naming the system Wii U was stupid. People are going to think it's just a Wii revision. It's even more idiotic when you consider the 3DS is going through the same issue. You'd think Nintendo would have gotten the hint.

It will be uphill battle for Nintendo to re-establish POWERFUL image to normal users. Because it is still Wii in front. I kinda agree with you.
 
When I was watching the unveiling, I saw someone mention in a post that it could just be a Wii accessory. After that, I was just baffled since it seemed it could be true -- a new system was never mentioned. Any small hints otherwise (why are they showing me a CG bird?) were just lost in the shock and confusion from the potential disappointment.
I did start to piece it together, but I wasn't sure until Sessler pulled Reggie aside and just asked him flat-out.
 
Averon said:
Naming the system Wii U was stupid. People are going to think it's just a Wii revision. It's even more idiotic when you consider the 3DS is going through the same issue. You'd think Nintendo would have gotten the hint.

It's all about marketing. People didn't think the Xbox 360 was a revision because Microsoft clearly demonstrated it. The 3DS floundered because Nintendo's marketing shied away from using game footage because it wasn't 3D and thus fostered the idea of the system being a DS revision. The name is fine, it would be insane to throw away a brand like that, but they have to demonstrate that it's more than a Wii.

Whogie said:
After that, I was just baffled since it seemed it could be true -- a new system was never mentioned.

Yes it was. Right at the start of the conference Iwata spent a few minutes talking about how the new CONSOLE would be shown later in the show. I could understand missing that, but the way people were going on and on about it being a Wii accessory even after the 3rd party sizzle reel was crazy. It was painful and the shit that was spewed all week has forever changed my opinion of GAF. It was like being on Gamefaqs. Nintendo fumbled the ball with the presentation but that picture of the console was posted umpteen times and people still didn't accept it. The fucking memo from the investor briefing months ago mentioned a new system.
 
Jackano said:
I don't understand the misunderstanding.
People aren't just smart enought I guess.

We have a new console with a new controller. The console itself doesn't really matter so Nintendo goes straight to what matter. Too quickly it seems. Nintendo just overestimated the audience, it's ridiculous that anyone here felt confused, I didn't for a second during the presentation! Ok some people in the audience aren't initiated enought to the gaming industry, but what's wrong with some of you here on GAF?

That's right! You guys aren't as smart as Jackano.
 
antonz said:
Why is anyone taking what Geoff said seriously? He was trolling Nintendo because Reggie said wed see details of the online system this week.

When asked about Online Reggie said Checked! so Geoff is being a smart ass

That's a major issue for Nintendo though. People are genuinely worried about how the online is going to be handled and Nintendo won't say anything about it. That is allowing negative rumors to spread. Reggie made it sound like their online system/plans are in place, so why not tell us? He even said that we'd know later this week. E3 is over now and we still really don't know anything about their online system.
 
Imagine if you will

Microsoft becomes the market leader next gen for home consoles

And Vita beats the 3DS for its superior value

Nintendo is such a bumbling fucking idiot :v
 
Wolves Evolve said:
Um, well I disagree. And so do what looks like 99% of the people in this thread, and a few people that the people in this thread know. So you may think it was obvious. We have a sample group of you and one other person saying it was fine and maybe 20 who say it wasn't. So it wasn't obvious enough. By definition. Its not really up for debate since you know... Iwata himself said he should have shown it more.

Which is why I posted the news.

Ya dig?

Yuh, Iwata clearly didn't expect that such a high percentage of the people watching would be so oblivious to what was being shown. I'm not denying that clearly people didn't know wtf was going on, I'm saying that anyone paying attention should have known. I assumed a certain degree of comprehension that clearly overshot the mark quite dramatically.
 
Probably the worst console reveal in recent memory. It was neither a teasing reveal, where they only say 'yo, there's a new console in the works. Peace out.' nor was it a full, proper reveal where we see actual Software, and not tech demos.

IMO they shouldn't have hyped up the reveal this year, with that PR. They should have mentioned the new thing only. Then in E3 2012, they reveal the whole thing with final Software and specs and what not.
 
SolidSnakex said:
That's a major issue for Nintendo though. People are genuinely worried about how the online is going to be handled and Nintendo won't say anything about it. That is allowing negative rumors to spread. Reggie made it sound like their online system/plans are in place, so why not tell us? He even said that we'd know later this week. E3 is over now and we still really don't know anything about their online system.
Well considering just awhile back Nintendo talked about the fact they are going to be working with an outside source on the online and we are over a year away I doubt there is enough of an online system to talk about right now.


LaserBuddha said:
When has "we should have explained it better" ever not ended up meaning "People don't like this as much as we assumed"?
Impressions from the show floor are extremely positive. Nintendo had E3 2006 style lines etc.
 
Nirolak said:
Ubisoft showed Ghost Recon with an account system, but I got the distinct impression it was an account system only for Ubisoft games.

I think Geoff Keighley's prediction might, horrifyingly enough, be right:

Source: http://twitter.com/#!/geoffkeighley
I don't think so, and I think Iwata's statements regarding the online system from a few weeks ago were misunderstood as well. Nintendo is not contracting some external company to create an online system, they're developing their own system based on suggestions by companies like Ubisoft and EA. When the Ubisoft guys talked about the online stuff, they said they want those features, not that they'll implement those features. If it was their own system, they could have gone into detail. It wouldn't be "up to Nintendo" to talk about this or that. At least that's my takeaway after watching the whole roundtable.
 
Dabookerman said:
That's right! You guys aren't as smart as Jackano.

I'm sorry but this whole story really highlighted how people and gamers in particular are dumbasses. If it was necessary.
And I'm not even only talking about the "the console is the controller" thing.
 
Ronok said:
Yuh, Iwata clearly didn't expect that such a high percentage of the people watching would be so oblivious to what was being shown. I'm not denying that clearly people didn't know wtf was going on, I'm saying that anyone paying attention should have known. I assumed a certain degree of comprehension that clearly overshot the mark quite dramatically.

How cocky of you to think the fault lies with the audience and not Nintendo just giving a shitty presentation.
 
I must admit, between the design and everything I figured that the controller would work on both Wii and Wii U. It took a while to sink in that the 'thing' they showed was actually their next generation console.
 
If there is one thing you must do with a new console reveal, is show off amazing graphics left and right, even if its with bullshit render targets (SONY).
 
It's clear what the marketing department was thinking, "we need to explain the controller, we need people to come from this E3 with glowing hands on reviews of what will differentiate our next system."

But man did they royally screw the conference.. The strangest thing of all though was seeing Reggie and Iwata seem.. almost flustered.. compared with previous years.. Perhaps they weren't entirely convinced with what they had to present.

I mean I would have certainly spoken about the new console first, even if it was just "has 4 USB ports, SD card slot, HDMI output and 1080p resolution capabilities" and a picture on the screen.. Iwata clearly knows this NOW but really he should have taken a step back and thought about how it may have been seen in rehearsals..

It feels as though this console reveal was kind of like the Wii Remote reveal with the types of demos Nintendo showed, only this time, we didn't get an event 4 months ago showing off the console and some of it's key features.

One thing's for sure, I can't wait for E3 2012!!
 
IrishNinja said:
i was only confused at the part where Reggie yelled at Geoff about the 2nd roundtable and how online information was gonna come, and then boom an hour of ghost recon and shit.

Actually, weren't his exact words that you'd hear about online 'by the end of the week'? Geoff assumed the roundtable, but I don't think Reggie explicitly stated that. There's still time!
 
Looking at it as an investor I would be bailing right now as well. What Nintendo has actually shown is they will be treading water for the next year until WiiU is launched. The biggest disappointment for me as an investor would be the lack of third party games shown for 3DS. Sell, keep a close eye on.
 
Weird, I didn't think it was hard to follow. The console was right there, the controller was right there.

Perception is a bitch I guess.

freddy said:
Looking at it as an investor I would be bailing right now as well. What Nintendo has actually shown is they will be treading water for the next year until WiiU is launched. The biggest disappointment for me as an investor would be the lack of third party games shown for 3DS. Sell, keep a close eye on.

Totally, Nintendo 3rd party 2012



:|


Hyperbole rocks.
 
Log4Girlz said:
If there is one thing you must do with a new console reveal, is show off amazing graphics left and right, even if its with bullshit render targets (SONY).
Microsoft had it's share of bullshit target renders too. Every company does.
 
Nirolak said:
Ubisoft showed Ghost Recon with an account system, but I got the distinct impression it was an account system only for Ubisoft games.

That's how I thought it would work after hearing Reggie talk about it. Publishers will have to set up their own online infrastructure. It won't have anything to do withNintendo.
 
Whogie said:
When I was watching the unveiling, I saw someone mention in a post that it could just be a Wii accessory. After that, I was just baffled since it seemed it could be true -- a new system was never mentioned. Any small hints otherwise (why are they showing me a CG bird?) were just lost in the shock and confusion.
I did start to piece it together, but I wasn't sure until Sessler pulled Reggie aside and just asked him flat-out.

Bird demo actually let me thought it is target prerender CG demo. And comes without Reggie says "It's real-time demo by new powerful Wii U, completely blow Wii away!". They could done better than this...
 
Wow so people are now calling the audience dumb.

Do you people even know how the media works?

Its their JOB to communicate to a broad audience. Thats WHY YOU GET ON STAGE AND BROADCAST AROUND THE WORLD.
 
It sounded very much to me as thought Nintendo had forgotten that they hadn't officially announced a console yet.
 
I'd personally be fine with publisher based sub systems, it's worked pretty sweet for my PC the past decade or so (I was console only before that). But I doubt geoffwhoever knows what the hell he's talking about, that's as much of a guess as anyone else's in this forum, why put any stock in that?
 
Wolves Evolve said:
Not ONE image of the actual console during the console's own reveal. Good job, Nintendo. How the cock does that make sense?

Psychology's a bizarre thing. What the console looks like *really* shouldn't matter. But it clearly does.
 
antonz said:
Well considering just awhile back Nintendo talked about the fact they are going to be working with an outside source on the online and we are over a year away I doubt there is enough of an online system to talk about right now.

Shouldn't they know if the system will be unified by now? Just saying that will ease most of the fears that people have. That's the main concern right now.
 
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