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2006 U.S. VIDEO GAME AND PC GAME RETAIL SALES REACH $13.5 BILLION EXCEEDING PREVIOUS RECORD SET IN 2002 BY OVER $1.7 BILLION
Total Industry Experienced 18 Percent Growth Over 2005
PORT WASHINGTON, NY, January 18, 2007 According to leading marketing information provider, The NPD Group, U.S. retail sales of video games, which includes portable and console hardware, software and accessories, generated revenues of close to $12.5 billion, exceeding the previous record of $10.5 billion set in 2005.
Retail sales in the PC game software industry showed signs of growth, with revenues up one percent, exceeding $970 million in 2006, bringing the total console, portable and PC game industry close to $13.5 billion, an 18 percent increase over the previous year, and a 15% increase over the previous record achieved in 2002.
Aside from portable hardware which was flat year-over-year, all video game categories experienced robust growth, with the driving force in sales led by the console hardware, portable game software and portable game accessories categories, which saw respective dollar sales increases of 88 percent, 19 percent and 36 percent when compared to 2005.
Including PC games, total industry software sales were up 6 percent to $7.4 billion, from $7.0 billion in 2005.
Its refreshing to see an increase in retail sales of PC games after having experienced a few years of declines, said Anita Frazier, industry analyst, The NPD Group. With revenues from digital downloads and subscriptions on the rise as well, the pc games segment of the industry remains healthy.
Total Industry Experienced 18 Percent Growth Over 2005
PORT WASHINGTON, NY, January 18, 2007 According to leading marketing information provider, The NPD Group, U.S. retail sales of video games, which includes portable and console hardware, software and accessories, generated revenues of close to $12.5 billion, exceeding the previous record of $10.5 billion set in 2005.
Retail sales in the PC game software industry showed signs of growth, with revenues up one percent, exceeding $970 million in 2006, bringing the total console, portable and PC game industry close to $13.5 billion, an 18 percent increase over the previous year, and a 15% increase over the previous record achieved in 2002.
Aside from portable hardware which was flat year-over-year, all video game categories experienced robust growth, with the driving force in sales led by the console hardware, portable game software and portable game accessories categories, which saw respective dollar sales increases of 88 percent, 19 percent and 36 percent when compared to 2005.
Including PC games, total industry software sales were up 6 percent to $7.4 billion, from $7.0 billion in 2005.
Its refreshing to see an increase in retail sales of PC games after having experienced a few years of declines, said Anita Frazier, industry analyst, The NPD Group. With revenues from digital downloads and subscriptions on the rise as well, the pc games segment of the industry remains healthy.