it might be the alcohol talking, but i feel Micrsoft usually goes into these things with genuinely good intentions, but are quite literally tied down by the BoD. It's a damn shame, since I see in management discuss the bs politics or "toe in the water" approach to things that make pure sense to gamers.
As much as the marketing scheme Nehas tried to prove the point its worth, it quite actually dosent. We need to see real diverisity within these products and not from an aesthetic or proprietary stand point.
Fact is Windows 8 was quite unneccessary, it has some really nice features, the interface can be excellent, but the overall tone was, but i paid a shit load of money for windows 7 and i've realized this is relavitely all you need, with a bit more user friendliness in 8 - outside of various hotkey actions. shoe horning in the lastest fades and then making exclusive must haves is fine and all, but dont expect the consmer to gain a remote lack of respect for these tactics if ps4 or 720 pump out just the same?.
Also - if microsoft goes to the temporary exclusibe bullshit again, i am writing them off. We are gamers, not a bunch of a fucking bitches.