But the 80s romance wasn't really in high gear during the 90s. If anything the 90s was all about Rejecting the 80s high gloss plasticism - the explosion of grunge, indie films, rap, and everything XTREME and edgy was a big FU to The MAN of 80s business. OF course, all that rebellion was merely appropriated and commodified by marketing forces. Kids who grew up in the 70s-80s went through a "fuck nostalgia" period in the 90s. If anything Gen Xers disdained 60s nostalgia with all the Travelling Wilburys, The Tokens, Tom Petty and Adult Contemporary shit like Yanni, Michael Bolton and other yuppie crap (who were now "successful" post-60s people in the 90s) on the radio.