Here's a movie where they're playing a game the right way, and it's a REALLY good movie.
Reign Over Me - Shadow of the Colossus
http://youtu.be/YiftlPIazGg
What makes this even more interesting, is there was an interview about this on Kotaku back in '07:
http://kotaku.com/246286/feature-the-colossus-and-the-comedian
I loved the inclusion of Shadow of the Colossus in this movie. It wasn't there for product placement but actually used as a cornerstone to show the bonding between the two leads as well as character development. I haven't really found another movie yet that has used a video game in such an extremely awesome manner.