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[Rocked]

From Edge:

After the price announcement today, will there be a long-term strategy of levelling out the PS3 price worldwide?

PH: Well, what we did today was bring the Japanese price in line with the US and European consumer prices - less than 500 somethings. While I know it's not the financial exchange rate, it's the consumer electronics exchange rate which has been well understood for years. There are reasons for it: the cost of doing business in Europe is higher, proximity of the factory to the Japanese consumer.

 

[Patrick Bateman]

The guy from Lord of the Rings?? Wtf?



Edit: Woops, that was Peter Jackson. It´s too early.

 

[Tadaima]

LOL, okay Pete.

 

[Rocked]

I meant to put Phil Harrison, not Peter Moore :-/

 

[KillJade]

i dont get it...

 

[Defuser]

Can we get a link or at least some pics?

 

[slaughterking]

Can we get a link or at least some pics?

EDGE

 

[Pureauthor]

I came into this thread fully intending to say Phil Harrison was the one Sony PR guy left that could open his mouth without tasting shoe.

*sigh*

 

[COCKLES]

it's the consumer electronics exchange rate which has been well understood for years

Otherwise known as "Europe, assume the position".

 

[Frankfurter]

Haha :lol

 

[FreeStyleKick]

That is such BS. They usually get a premium compared to the US.

:lol another instance of Sony PR at work

 

[Alien Bob]

so does that mean I can afford it in 6 or 7 years?

 

[MrSardonic]

:lol

 

[Emerson]

Otherwise known as "Europe, assume the position".

XD

 

[FitzOfRage]

That is such BS. They usually get a premium compared to the US.

:lol another instance of Sony PR at work

Well Japan usually gets a premium because they usually get systems early. There was about an 8 month gap between the Japanese and US launches of the PS2. So most likely if they pushed the US launch back to July 2007, we'd get a better price (doesn't apply to Europe of course, which is screwed regradless of release date).

 

[Funky Papa]

I think I'm going to ban myself from all price/euro related PS3 threads. It will be the best for my sanity and the integrity of my keyboard.

 

[Odysseus]

Didn't you hear? Us westerners are happy about the price. Not only that, Europe loves waiting.

 

[Azih]

Didn't you hear? Us westerners are happy about the price. Not only that, Europe loves waiting.

ALso the Japanese are happy they're getting 1/5th the shipment North Americans are.

 

[winston_pr]

Phil is right. Europe and US do not deserve any price-cut.

 

[human5892]

I thought the original post was just going to say, "Nope"

 

[Amir0x]

*shakes fist* Phil Harrison!

 

[Kabouter]

*shakes fist* Phil Harrison!

We'll get him yet.
By the end of this generation we'll have him saying "Blast, I would've gotten away with it too if it hadden't been for those meddling GAFfers"

But seriously, there is no reason to charge that much more to Europe save for "because we can".

 

[Miburou]

Same deal with the Xbox 360 and Wii. Both are cheapest in Japan and most expensive in Europe.

 

[Dr. Kitty Muffins]

Gamers love getting screwed.

 

[NotMSRP]

Oh Phil, where can I find out more about this "consumer electronics exchange rate"?

 

[qirex]

You Euro-folks need to remember that US prices don't have tax included like yours. That socialized medicine and cheap university has to come from somewhere!

 

[Dahbomb]

PAL gamers love getting screwed.

Fixed.

 

[pkasho]

Population density does lower distribution cost... kinda similar to why mobile services cost less in places like HK compared with Canada (in this case not distribution cost).

 

[Draft]

less than 500 somethings? this guy actually has like, responsibilities at sony?

 

[DCharlie]

Well, what we did today was bring the Japanese price in line with the US and European consumer prices - less than 500 somethings. While I know it's not the financial exchange rate, it's the consumer electronics exchange rate which has been well understood for years. There are reasons for it: the cost of doing business in Europe is higher

but but but... US is $499 , UK is 425 and JPN is 49800.

49800 is way more than 500! we demand the 500 yen PS3!

This whole thing is getting silly - what Kuts said was 49800 is in line with the US $ price and that was always Sonys global pricing scheme...

so okay - that sort of works except 59800 is approx = $499 (so the deluxe edition is the same price)

and lets just take a moment to look at that awesome calculation for europe...

Kens mind : 425 GBP = $499
reality : 425 GBP = $805.

Yes, it might cost more money to do business in Europe...
but twice the cost of doing business in the US?
And how comes this cost of business hasn't affected MS that much?

 

[jamesinclair]

but but but... US is $499 , UK is 425 and JPN is 49800.

49800 is way more than 500! we demand the 500 yen PS3!

500 somethings includes 500000

 

[Juice]

less than 500 somethings

500 yen PS3 confirmed.

So that's why they made sure to shut down Lik-Sang first.

Anyone know any awesome pre-orders.

 

[Rhazer Fusion]

He could of just provided us with a simplistic, "no" or much later in the PS3's life.

 

[Branduil]

Sony execs just don't understand what it means to KEEP YOUR MOUTH SHUT.

 

[sugarhigh4242]

 

[Barry Lightning]

Dec 2007:

PS3 - $399
360 - $299