I'll accept full responsibility for not wording my responses as accurately as I thought I did. I worked in retail for many years, and found that I did well due to heavily researching the products I worked with. With that said, I was passionate about what I was selling and cared enough to do that research. I do not personally believe that everyone working sales at stores like Gamestop and Best Buy care as deeply about products they sell. As a result, it's up to Sony's marketing to help get that message across.
I noted that with PS4 Pro, I haven't seen anything in that ad, on Sony's product page, or even on retailer websites (like Best Buy) that really drove home how the PS4 Pro can improve games outside of 4K and HDR. While the personal marketing pitch you provided is quite honestly great, that's not what Sony is saying with their marketing.
At best, Gamestop's product page for the PS4 Pro has a tagline stating that features and benefits vary based on the display you have. There is another tagline which states that you can check the Playstation Store for specifics on the specifics game by game. It's worth nothing that all of that information is near the bottom of the product page listed in the "See more below" section.
You are a gamer who has the time and interest to browse and post on NEOGaf, so it follows suit that you have the interest and time to research the PS4 Pro. Without people like you, I don't think that Sony has done a good job of marketing the benefits of the PS4 Pro. That's not "people" being obtuse, that's my opinion based on what I've seen.