Up to 75% is kind of intriguing, though. Had me like:
I didn't know this was upcoming and would have been pretty confused why there's no sales right now (so I'm glad you posted this). As well, it will be good to remember that this happens for next year and wait to buy anything I'm looking for. This, Black Friday, and Christmas/Boxing Day seem to be the best times to shop for digital only games and DLC that I'm interested in.