FIRST-IN-PLAYBOOK BUZZ -- NBC LOOKS TO SPIN OFF WEEKLY WEEKEND UPDATE -- NBC is in talks to air a 30-minute primetime weekly edition of Saturday Night Lives Weekend Update. With Alec Baldwins impression of the president, SNLs popularity has exploded in the Trump era. A stand-alone Weekend Update show could help NBC capitalize on a topsy turvy news cycle. "Variety" reports that SNL is up 22 percent in viewership -- its strongest start to a season in more than two decades, our colleagues at Morning Media note. The scuttlebutt is the show might air Thursday evenings later this year. An NBC spokeswoman did not respond to a request for comment.
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