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Polygon Rumor: Xbox 720 revealing in March or April, might have subsidized version

People don't realize Microsofts main goal was living room. From the very beginning. Not just games... Everything.

Control the living room.

But people seem to think Microsoft is in a panic mode because they aren't reacting to Sony - and that they're adding more revenue streams and potential game changers to their gambit.

Microsoft doesn't fuck around. People run around and scream "first parties! First parties" thinking that MS is clueless. Do people forget how quickly Microsoft ramped up their development studios prior to Xbox 1 launch?

Microsoft removed a lot of studios because they went risk averse. They needed to make Xbox profitable.

Now it is insanely profitable (E+D quarterlies don't paint how great Xbox is performing), they are in a position to become market dominant (momentum, revstream growth, have core and casual attention, Xbox being a household name) and they are going to come out swinging. No you won't see the ridiculous releases MS had in their first outing but you will see more B, A and AA titles coming from them as they now have the revenue streams to back up the risk. This is the make or break generation and they aren't going to skimp their way through it. This is Microsoft. This is their version 3.0. This is when they typically shine.

This system isn't just about games, it's about everything. Microsoft is NOT going to be ignoring core or just letting third parties do all the heavy lifting. They now have the ability to do some amazing stuff without ballmer breathing down their neck thanks to being profitable. They can now take ample risk to ensure market position strength.

I am excited to see what happens.

Good post. I'll own both Sony and Microsoft's next offerings and want both to do very well. I love competition!
 
Being successful blinds all companies to what got them there in the first place.
Times have changed people. All of us "core" gamers are going to have to realize the market is no longer like it was in 2005/2006. Just look at the performance of the 3 dedicated platforms to release since then. The 3DS and Vita has severely underperformed compared to their predecessors. WiiU is the first home console to launch since 2006 and you see how it is performing at the moment. The PS4 and new Xbox won't sniff this generations sales numbers just being a game console with some apps thrown in. They are going to have to have something special besides just plenty of exclusive games and netflix to survive the next 5 to 7 years.
 
If xbox did that people on here would go crazy, You've made a lot of assumptions about what would be in the ad

No I'm not. If MS was actually going to provide real info with the teaser why not just have a real unveil linked with it? They aren't, they've said as much, likely because not everything is ready to be unveiled. So what good does a teaser that leads to nothing do?

Burns a lot of money, creates a lot of questions.

Hell, creating generic "next gen" hype like that would actually benefit Sony if they unveil real info first.
 
Times have changed people. All of us "core" gamers are going to have to realize the market is no longer like it was in 2005/2006. Just look at the performance of the 3 dedicated platforms to release since then. The 3DS and Vita has severely underperformed compared to their predecessors. WiiU is the first home console to launch since 2006 and you see how it is performing at the moment. The PS4 and new Xbox won't sniff this generations sales numbers just being a game console with some apps thrown in. They are going to have to have something special besides just plenty of exclusive games and netflix to survive the next 5 to 7 years.

The 360, PS3, and Wii combined sold significantly more than last generation. The 360 and PS3 alone have already come damn close.

The market for core gamers is growing quite well. It isn't growing as quickly as the overall casual market, sure, but it's still a very strong segment of the industry, not one experiencing contraction.

The reason why MS and Sony need to keep servicing the core is because the core isn't fickle. Casuals are fickle, Nintendo is experiencing this now with their inability to translate Wii owners into Wii U owners. Bioware should know all about this after abandoning their core, chasing casuals, and having no support behind them at the first signs of a flop (Dragon Age 2).

You service the core gamer because that's where your bread gets buttered and you chase the casuals once you know the core is taken care of. Otherwise you run the risk of missing the casuals, alienating the core, and having a massive flop on your hands.
 
This was the exact reason why a MS gaming division employee left the company.

The writing is on the wall. The guys that built the Xbox and the 360 are no longer there. The "gaming" minds were either squeezed out or left by their own accord. I've predicted for months that the next Xbox is going to be a lifeless focus tested nightmare. The product that sets out to do everything winds up doing nothing.

Sony is going to show the PS4 first. Microsoft will show their console second. Sony will completely sit on first party PS4 software and drop those bombs on or around the next Xbox's coming out party. Book it.
 
It'd probably cause more people picking sides early because the average consumer will act, as mentioned plenty of times before, like: "Oh, the PS4 has less this and that than the Nextbox? No way I'm buying it". The best way to get hype going is by showing what it's capable of.

The average consumer doesn't care about the specs one bit, as long as the games look decent and fun to play. What they care about is whether the box plays CoD and Madden, and besides that it's all about the functionality and unique experiences.
 
If Sony does go for a PS4 announcement, I have a feeling they will show the box, some teasers or trailers of upcoming games and how it's actually going to be called. I don't think they will go full out on the actual specs yet so soon. It'd probably cause more people picking sides early because the average consumer will act, as mentioned plenty of times before, like: "Oh, the PS4 has less this and that than the Nextbox? No way I'm buying it". The best way to get hype going is by showing what it's capable of.

The first showing of Vita was accompanied by this really detailed spec sheet. The only things omitted were final clock speeds and RAM amounts, both of which may have been subject to change at the time, and the fact that RAM would use stacking and WideI/O.
 
The writing is on the wall. The guys that built the Xbox and the 360 are no longer there. The "gaming" minds were either squeezed out or left by their own accord. I've predicted for months that the next Xbox is going to be a lifeless focus tested nightmare. The product that sets out to do everything winds up doing nothing.

Sony is going to show the PS4 first. Microsoft will show their console second. Sony will completely sit on first party PS4 software and drop those bombs on or around the next Xbox's coming out party. Book it.

Are you talking about people like J Allard, Peter Moore, Robbie Bach, and Ed Fries?

Sure, that's true but that doesn't mean the incumbents aren't "gaming" minds too. Don Mattrick, the head of the division, is an ex-programmer/designer (worked on Test Drive!) Then you've got people like Phil Harrison, Marc Whitten, Phil Spencer — there's no shortage of "gaming" minds. The only problem I have is this. I worry about the stories I read about him 'pushing' people out who don't align with his vision.
 
The biggest risk is Shane Kim - dude manages the games portfolio and doesn't (can't, even) play games. I wish Ed Fries was still around just for this gen. That dude didnt see games as numbers- he saw them as art.
 
Microsoft just issued a response to Polygon in regard to Sony's February 20 event:

We welcome innovation in the category. It's an amazing time for the industry, and an even better time for Xbox 360 owners. At Xbox, we're focused on making the content you love even more amazing including blockbuster games, and new entertainment experiences. We're always thinking about what's next for our platform, but we don't have anything further to share at this time.

 
Are you talking about people like J Allard, Peter Moore, Robbie Bach, and Ed Fries?

Sure, that's true but that doesn't mean the incumbents aren't "gaming" minds too. Don Mattrick, the head of the division, is an ex-programmer/designer (worked on Test Drive!) Then you've got people like Phil Harrison, Marc Whitten, Phil Spencer — there's no shortage of "gaming" minds. The only problem I have is this. I worry about the stories I read about him 'pushing' people out who don't align with his vision.

There's a reason why Harrison is no longer with Sony. It was one of the best things Sony did this generation...distancing themselves from him. All of those people you listed are going to have minute influence over the next Xbox. This thing is going to try to do everything at once, it's going to be focus tested, and Microsoft won't have the luxury of launching first and a lot cheaper. It's going to be interesting and I tend to think that Sony will learn from their mistakes more than Microsoft building upon what they have.
 
I think they'll announce a week or so before GDC. Might as well let dev's talk about it and build mindshare.
 
The biggest risk is Shane Kim - dude manages the games portfolio and doesn't (can't, even) play games. I wish Ed Fries was still around just for this gen. That dude didnt see games as numbers- he saw them as art.

So their biggest problem doesnt exist then
 
There's a reason why Harrison is no longer with Sony. It was one of the best things Sony did this generation...distancing themselves from him. All of those people you listed are going to have minute influence over the next Xbox. This thing is going to try to do everything at once, it's going to be focus tested, and Microsoft won't have the luxury of launching first and a lot cheaper. It's going to be interesting and I tend to think that Sony will learn from their mistakes more than Microsoft building upon what they have.

There's also of ton of people behind the scenes developing this product. I'm sure the majority are gaming focused. Also, I'm pretty sure Microsoft will be launching first again.
 
Microsoft just issued a response to Polygon in regard to Sony's February 20 event:

We welcome innovation in the category. It's an amazing time for the industry, and an even better time for Xbox 360 owners. At Xbox, we're focused on making the content you love even more amazing including blockbuster games, and new entertainment experiences. We're always thinking about what's next for our platform, but we don't have anything further to share at this time.


Clearly, Microsoft is in panic mode as detailed by this PR statement.

I'm baffled that people think the company that outsold the PS3 by >700k units in the US during December and has eviscerated the market share of Sony during the last generation is suddenly in panic mode. Consoles aren't sold due to flashy press conferences so I'm not sure why people are so enamored with when and what type of conference MS and Sony will produce.

For what is worth, I fully trust the gaming minds behind MS. Since I've been gaming (NES days), I've never had as good an experience as I did with the Xbox. That includes me marathon-watching Game of Thrones on HBO Go as well as the multitude of 1st AND 3rd party experiences I've enjoyed on the console. The total package matters and I'm confident Microsoft will offer that to me.
 
The first showing of Vita was accompanied by this really detailed spec sheet. The only things omitted were final clock speeds and RAM amounts, both of which may have been subject to change at the time, and the fact that RAM would use stacking and WideI/O.

Wouldn't it make more sense to keep that for E3? I assume that's when they go into full detail of the features, so might as well throw in the specs. I sure hope I'm wrong though.
 
MS are likely planning thier reveal out. The 2005 E3 conference didn't go well for them if I remember, something they won't want to replicate.
 
Wouldn't it make more sense to keep that for E3? I assume that's when they go into full detail of the features, so might as well throw in the specs. I sure hope I'm wrong though.

No, it makes sense to show a shitload of games at E3 after everyone is already familiar with the hardware and OS. They're gonna have basically a whole launch lineup to announce, including first and third parties. They're also gonna have to announce release dates and pricing and media partnerships. Plus they've still got to plug Vita and PS3 software, so unless you want their E3 presser to be 5 hours long, they need to start getting information out ahead of time.
 
People don't really have cable/satellite boxes though, they rent them. $20 a month for a dvr one. People wouldn't be interested in replacing that with a partially subsidized 720 and a modest monthly hike to their bill? I think they would. If I had a rental dvr and wanted a 720, I'd go that route.

Should they just stick with games? We could debate that all day. I hear you though.

That makes sense, but will the general populace embrace paying more for something they may never use? It would work out if families had kids/adults that either game or have used the current 360 to watch Netflix/Hulu Plus.

On the other hand, new subscribers and current ones that do not play video games will look at the price difference and choose the cheaper option (cable box).

At the same time, the novelty of having Hulu Plus/Netflix on a box only matters if you can access it on the cheap. MS would have to make Live free or at least include as a part of their subsidized monthly cost to the consumer. If people who subsidize the box can get Live either free or on the cheap, they'd need to do the same for the non-subbed consoles unless they want upset the current Live community. Another point MS needs to consider is you can access your Netflix and Hulu Plus accounts on tons of other devices, including most new TVs, for free.

If MS wants to gain control of the living room and replace cable boxes, Live has to go free and they have to do something to make non-gaming consumers want to pay more per month for something they never thought they'd need. The Wii did this pretty well with motion controls, Kinect helped expand some casuals, talking to complete non-gamers is a different story all together.
 
No, it makes sense to show a shitload of games at E3 after everyone is already familiar with the hardware and OS. They're gonna have basically a whole launch lineup to announce, including first and third parties. They're also gonna have to announce release dates and pricing and media partnerships. Plus they've still got to plug Vita and PS3 software, so unless you want their E3 presser to be 5 hours long, they need to start getting information out ahead of time.

Yeah, you have a point.

It'd be funny if this time both MS and Sony go the Nintendo route and never reveal the actual specs.
 
All MS needs to do to sell people on Livet or thier console in general next gen, is to get exclusive DLC for the big shooters, from the likes of Respawn,

If Destiny is indeed an exclusive for them, how many subscriptions do you think that will sell? Millions I'm thinking.
 
I think the problem MS may face if they want to sell the thing as a DVR is that modern DVRs have gotten fucking good, and I can't imagine Durango will stack up well to something like the Hopper or the Genie. These things record 5-6 shows at once to multi-terabyte drives and can drive 4 separate TVs at once.
 
I bought an Xbox and a 360, but I will not be buying the successor unless Sony manages to completely screw up their efforts. I plan on going PS all-in next gen.
 
That makes sense, but will the general populace embrace paying more for something they may never use? It would work out if families had kids/adults that either game or have used the current 360 to watch Netflix/Hulu Plus.

On the other hand, new subscribers and current ones that do not play video games will look at the price difference and choose the cheaper option (cable box).

At the same time, the novelty of having Hulu Plus/Netflix on a box only matters if you can access it on the cheap. MS would have to make Live free or at least include as a part of their subsidized monthly cost to the consumer. If people who subsidize the box can get Live either free or on the cheap, they'd need to do the same for the non-subbed consoles unless they want upset the current Live community. Another point MS needs to consider is you can access your Netflix and Hulu Plus accounts on tons of other devices, including most new TVs, for free.

If MS wants to gain control of the living room and replace cable boxes, Live has to go free and they have to do something to make non-gaming consumers want to pay more per month for something they never thought they'd need. The Wii did this pretty well with motion controls, Kinect helped expand some casuals, talking to complete non-gamers is a different story all together.

I do think most Live services need to be free (including online), but incorporate a paid system similar to Sony's where there is a marketable incentive to pay a subscription fee. I expect my next console to give me access to Netflix, Hulu, and Amazon Instant Video. Sony's will have it for free, so Microsoft needs to have it for free. I don't have cable and won't be going back to the traditional model. If Microsoft really wants to give me incentive, they'll have worked out a way for me to subscribe to AMC, HBO, and Showtime without also paying for 800 other channels I'll never watch. That would be a hook.
 
Microsoft just issued a response to Polygon in regard to Sony's February 20 event:

We welcome innovation in the category. It's an amazing time for the industry, and an even better time for Xbox 360 owners. At Xbox, we're focused on making the content you love even more amazing including blockbuster games, and new entertainment experiences. We're always thinking about what's next for our platform, but we don't have anything further to share at this time.


lol
 
We all know Sony wont be actively pushing the PS4 from March-May.

We?

Clearly, Microsoft is in panic mode as detailed by this PR statement.

I'm baffled that people think the company that outsold the PS3 by >700k units in the US during December and has eviscerated the market share of Sony during the last generation is suddenly in panic mode. Consoles aren't sold due to flashy press conferences so I'm not sure why people are so enamored with when and what type of conference MS and Sony will produce.

For what is worth, I fully trust the gaming minds behind MS. Since I've been gaming (NES days), I've never had as good an experience as I did with the Xbox. That includes me marathon-watching Game of Thrones on HBO Go as well as the multitude of 1st AND 3rd party experiences I've enjoyed on the console. The total package matters and I'm confident Microsoft will offer that to me.

Wow. Heck of a post to start my day.
 
Clearly, Microsoft is in panic mode as detailed by this PR statement.

I'm baffled that people think the company that outsold the PS3 by >700k units in the US during December and has eviscerated the market share of Sony during the last generation is suddenly in panic mode. Consoles aren't sold due to flashy press conferences so I'm not sure why people are so enamored with when and what type of conference MS and Sony will produce.

For what is worth, I fully trust the gaming minds behind MS. Since I've been gaming (NES days), I've never had as good an experience as I did with the Xbox. That includes me marathon-watching Game of Thrones on HBO Go as well as the multitude of 1st AND 3rd party experiences I've enjoyed on the console. The total package matters and I'm confident Microsoft will offer that to me.

How is that panic mode again?
 
This thing is going to try to do everything at once, it's going to be focus tested, and Microsoft won't have the luxury of launching first and a lot cheaper. It's going to be interesting and I tend to think that Sony will learn from their mistakes more than Microsoft building upon what they have.

Yep, only reason MS is leading in sales this generation in the United States is because they launched a year earlier and have always had a cheaper option out than Sony. Entry level of 360 is $149($99 with 2 year contract for live), whereas PS3 is $249. Yet, MS still is barely beating Sony in the United States. Without a price advantage and a year earlier release, Sony has this next round won, especially when you consider worldwide sales.
 
Don't worry, Shane Kim didn't know it either. He's still been showing up at the MS offices for the past four years.

Dudes just gonna jump out on stage in the middle of the Durango unveil and proudly announce RE5 is coming to Xbox 360
 
RED ALERT in the Seattle office. Everyone is running around trying to figure out what the fuck to do next, as Sony crushes their competitors with a teaser for their next console.
 
Yep, only reason MS is leading in sales this generation in the United States is because they launched a year earlier and have always had a cheaper option out than Sony. Entry level of 360 is $149($99 with 2 year contract for live), whereas PS3 is $249. Yet, MS still is barely beating Sony in the United States. Without a price advantage and a year earlier release, Sony has this next round won, especially when you consider worldwide sales.

What were PS3 sales Oct-Nov-Dec 2012 in the US?
 
I do think most Live services need to be free (including online), but incorporate a paid system similar to Sony's where there is a marketable incentive to pay a subscription fee. I expect my next console to give me access to Netflix, Hulu, and Amazon Instant Video. Sony's will have it for free, so Microsoft needs to have it for free. I don't have cable and won't be going back to the traditional model. If Microsoft really wants to give me incentive, they'll have worked out a way for me to subscribe to AMC, HBO, and Showtime without also paying for 800 other channels I'll never watch. That would be a hook.

This isn't really an issue with any creator, it's with the cable company and the networks themselves. Cable companies charge you a flat rate for all the channels they offer, but a different amount is paid out to different networks. I think the ESPN networks gets something close to $10 for each subscriber. You change the model to pick and choose individual channels and it becomes more expensive since the cable company still has to pay have content in their system. Certain networks could charge more since their system is in demand or cable companies pass the bill to consumers if there is a drop in subscribers to certain packages or channels.

The a la cart model is enticing, but cable companies feel they have too much to lose by letting users pick and choose. The idea has been proposed and failed many times, with the last being Intel. They haven't failed yet, but they are getting zero support from cable providers and networks.
 
Yep, only reason MS is leading in sales this generation in the United States is because they launched a year earlier and have always had a cheaper option out than Sony. Entry level of 360 is $149($99 with 2 year contract for live), whereas PS3 is $249. Yet, MS still is barely beating Sony in the United States . Without a price advantage and a year earlier release, Sony has this next round won, especially when you consider worldwide sales.

What are you talking about? There was a >1,000,000 consoles sold difference in just the last two months. If that's called barely beating Sony, then I guess the Vita is being barely edged by the 3DS.

Also, that entry price is meaningless. The difference in the price of the average 360 console sold to consumer is not that significantly different than that of a PS3.
 
There's a reason why Harrison is no longer with Sony. It was one of the best things Sony did this generation...distancing themselves from him. All of those people you listed are going to have minute influence over the next Xbox. This thing is going to try to do everything at once, it's going to be focus tested, and Microsoft won't have the luxury of launching first and a lot cheaper. It's going to be interesting and I tend to think that Sony will learn from their mistakes more than Microsoft building upon what they have.

So why didn't sony learn from the mistakes of the PS3 with the vita?

Yep, only reason MS is leading in sales this generation in the United States is because they launched a year earlier and have always had a cheaper option out than Sony. Entry level of 360 is $149($99 with 2 year contract for live), whereas PS3 is $249. Yet, MS still is barely beating Sony in the United States. Without a price advantage and a year earlier release, Sony has this next round won, especially when you consider worldwide sales.

You realise the gap between the 360 and the PS3 in the US is larger than the gap between the PS3 and the 360 in europe - saying that they are "barely" beating the PS3 in the US, yet labelling europe "sony land" is paradoxical.
 
So why didn't sony learn from the mistakes of the PS3 with the vita?

Apparently any Sony product that fails to meet sales or perception of the fans is a non-issue. Even people on GAF are completely ignoring Move, Wonderbook and Vita. It's like they live in some kind of delusional world where Sony has never failed or let them down.

All I can say to this is that it's a foolish mistake, you need to embrace your mistakes and learn from them and while your at pay attention to criticism as it can also be helpful.
 
So why didn't sony learn from the mistakes of the PS3 with the vita?

I can't tell if these threads are either populated by trolls or just outright zealots.

Sony will have certainly learned from the mistakes of the PS3, but to claim that they are going to turn that around 180 is absurd.
 
So why didn't sony learn from the mistakes of the PS3 with the vita?


You realise the gap between the 360 and the PS3 in the US is larger than the gap between the PS3 and the 360 in europe - saying that they are "barely" beating the PS3 in the US, yet labelling europe "sony land" is paradoxical.

-ps3 came in 2007,360 in 2005 in euro

if its more powerfull and easy to program (having the best multiplatfroms like fifa) you can guess what happens.
also japan.
and launching this year in us.
 
I can't tell if these threads are either populated by trolls or just outright zealots.

Sony will have certainly learned from the mistakes of the PS3, but to claim that they are going to turn that around 180 is absurd.

zealots or i hope viral marketers....
i dont think xbox can make someone that crazy.or does it?

and sony learned more than ms did with windows phone,windows8,zune,kine and Surface with the "funny" ads
 
I can't tell if these threads are either populated by trolls or just outright zealots.

Sony will have certainly learned from the mistakes of the PS3, but to claim that they are going to turn that around 180 is absurd.

How is it not a fair statement to what they are replying to? These guys are saying that Sony won't repeat the mistakes made in launching the PS3 again yet they did with the Vita. If they weren't willing to learn their mistakes from the PS3 for the Vita what makes you think they will for the PS4?
 
How is it not a fair statement to what they are replying to? These guys are saying that Sony won't repeat the mistakes made in launching the PS3 again yet they did with the Vita. If they weren't willing to learn their mistakes from the PS3 for the Vita what makes you think they will for the PS4?

vita is(was?) a well-designed, reasonably priced device without a market. it's a product that would've been relevant in 2008 but with tablets and shit there's no market for high-end gaming handhelds anymore. comparatively the ps3 was a hastily designed, overpriced mess as the result of ken kutaragi not giving a fuck about anything
 
vita is(was?) a well-designed, reasonably priced device without a market. it's product that would've been relevant in 2008. comparatively the ps3 was a hastily designed, overpriced mess as the result of ken kutaragi not giving a fuck about anything

I'm sorry but when did I say the Vita wasn't a well designed product? We're referring to the way it was launched and advertised.

zealots or i hope viral marketers....
i dont think xbox can make someone that crazy.or does it?

and sony learned more than ms did with windows phone,windows8,zune,kine and Surface with the "funny" ads

It seems it allows us to think more clearly and do actual research on what we are talking about though.

Zune = Basis for most new Microsoft design language transformed into the media player across Windows and Xbox.
Windows Phone = Improving with every design and gaining a lot of steam in the phone marketplace as of current.
Windows 8 = A evolutionary stance to conform with the lean towards a tablet/touch future.
Kin = Helped give Microsoft the knowledge needed to create Windows Phone.
Surface = A expensive full OS tablet that has sold quite a bit considering the price and limited places to buy it.

-ps3 came in 2007,360 in 2005 in euro

if its more powerfull and easy to program (having the best multiplatfroms like fifa) you can guess what happens.
also japan.
and launching this year in us.

Xbox is a US brand allowing for a easier penetration of the US market, Europe has been "Sony Land" for a while and a single generation even one as long as the current generation is going to change that.
 
because youre making a false equivalence, vita and ps3's respective problems at launch were not alike

Really?

More expensive than it's competitor? Check
Launching a year after it's competitor? Check
Limited launch game catalog compared to competitor? Check
Limited demographic(only focusing on the core) compared to competitor? Check

Let's not even get into the poor 3rd party support, poor advertising and a poor launch.

Not to mention it was entering a market being taken over by smartphones and tablets.
 
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