I think the problem was just this:
SMS said that Project Cars would be coming to WiiU and PSVR.
It didn't come to WiiU or PSVR.
So now when SMS say things, people might not believe them.
See, the thing is I don't believe anybody that is trying to sell me something unless I see facts and results. Not SMS, not anybody else.
Maybe that's why it is not that huge of a deal to me.
Playing devil's advocate here for a second:
It was an official video released through official channels and promoted on official social media, but it wasn't even checked before it was put out there. It was then quietly yanked from view without any official explanation (but probably because frankly, it was awful in quality, content and audio).
And all this is hot on the heels of SMS talking about their carefully planned and methodically structured marketing strategy.
Look, I know this was probably a one-off and that steps have already probably been taken to ensure nothing like this ever happens again, but this type of thing is damaging to SMS's credibility in the eyes of Average Joe Gamer and isn't going to win over any doubters about SMS's professionalism or attention to detail.
All of which is a HUGE shame because I know the game is looking and sounding incredible.
So no, I don't think 'debacle' is too strong a word.
Aw, I don't know man. I don't think the average Joe even knows this game exists at all, lol.
We are coming from very different places. I don't see a lot of media or I'm inclined to hype things anymore.
Did the video hurt PC2? Yeah, it hurt PC2. Can you base your judgement on a studio because someone fucked up? I don't know about that. I wouldn't. But some people like to feel hurt and are entitled enough to feel hurt by a fuck up video, I guess.
My opinion on SMS:
They are a super talented bunch.
Their heads are great in getting things done.
Their heads are bad at communicating.
They are awful making their brand look good.
They are awful at promoting and explaining their work.
I like to base my opinions on consistent stuff, not on one great moment or one fuck up. But hey, I said it before: I'm not one to play development studio manager. I'm here for the game.