Playstation family then:
Playstation family now:
"New" font and boxarts are more like the Playstation of old everyone associated with gaming.
Easier to read a short name straight up than a long name sideways.
No ugly "Playstation Network" tab.
Old logo was daunting, mysterious, "bladey"- new logo is playful, round, minimalistic, and futuristic.
"PS3" appears more prominently in ads than the shrunken "PLAYSTATION 3"