Didnt know Japan increased 20%. I thought it was about 10% in various regions.Yes, it's still impossible to find PS5's here, I got lucky in January 2021 and was selected for one of those raffles after failing to be selected in a dozen previous ones, I thank my lucky stars.
A 20% price increase in Japan - especially under these conditions - is insane. I'm a Sony fanboy all day long but I'll always call PlayStation out on their bullshit, this is not a good look and will likely cause irreparable damage to the PlayStation brand in this market.
Sony's BS reasons of price increases due to currency exhange, inflation etc.... is horseshit because the US got zero price increase.
Also, Sony reports their earnings in Yen as they are headquartered in Japan. So there's no detrimental currency effect for local Japanese sales.