I saw this article posted on some other gaming message boards, and the idea of it blew my mind.
Here's some snippets from the article.
Here's some snippets from the article.
The name “Nintendo DS” was not the official name at E3 2004. And they tip-toed around a few names. One of those names was “City Boy” because it would appeal to a young adult urban audience who have a busy “always on the go” lifestyle. “City Boy” was an attempt to make the Game Boy brand (seen as a child’s toy) sound more hip and adult. This name made it possible for Nintendo to continue the Game Boy Brand while trying to appeal to an urban young adult crowd. It makes sense too. If you paid attention to DS’s marketing in the last 6 years, Nintendo made a massive attempt to get older people and women to take the Nintendo DS brand name seriously.
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