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SCEA's Steinberg On 'Future-Proofing' A Ten-Year PS3

loosus said:
Yeah, because Sony clearly is talking about adding media expansion and 32X-like add-ons to the system. Clearly.

Um, it's priced high because it costs a lot to manufacture, not because the market actually allows it. And for that matter, it actually got a price cut pretty damn quickly because of market pressures.

And as we have seen time and time again in the past, "untapped hardware" amounts to absolutely jackshit.

I don't think either the 360 or PS3 will enjoy a ten-year lifecycle, but if I were forced to bet on one, it wouldn't be PS3.


The PS2 went through similar pain in its infancy. It was overpriced, difficult to manufacture due to the DVD drive and it appeared underpowered. The press slated it for delays and poor games compared to the competition...... Look how that turned out.
 
Forsete said:
HUR HUR HUR!

PS3 is doing fine, its racking up the sales.
At a rate comparable to the N64 worldwide. It's also #3 in it's generation, whereas PS1 and PS2 never were anything else than #1. (Dreamcast withstanding, but it was obvious right from the start how that battle would turn out.)
 
kitch9 said:
The PS2 went through similar pain in its infancy. It was overpriced, difficult to manufacture due to the DVD drive and it appeared underpowered. The press slated it for delays and poor games compared to the competition...... Look how that turned out.

Yeah, it still sold like hotcakes from the get-go. Not something that can be said about the PS3.
 
Hellraizer said:
Fixed.

Nobody can guarantee or promise full 10 years of awesome lineups, not even Sony. No, especially not Sony.

Please show me where they guaranteed or promised a 10 year life cylce, in that quote. THey PLAN to do a 10 year and HOPE to achieve it.

So basically...Fuck you sony for TRYING to give me a product that lasts.
 
I hope the PS3 has a long life cycle, as well as the 360. Being HD focused it's going to take some time to penetrate into the mainstream. The Wii has shown you don't have to put out the greatest wiz-bang tech to be successful. It's going to take time for the shift in most homes over to HD and when the shift occurs in larger numbers both Sony and MS should reap the benefits. I don't doubt Sony is committed to a ten-year-plan, really they have little choice at this point but to ride it out with the PS3 and try to turn a profit. But I also don't doubt that if PS3 sales start to catch up and even surpass the 360 that MS would pull the plug and push out a new console.
 
tha_con said:
When the PS3 hits $199 in a few years, we'll see how your statements stand. They'll probably crumble, and you will have long forgotten about the ridiculous words you just typed.

Comparing PS3 at it's CURRENT PRICE to the other generations is stupid. If the PS3 *STILL* doesn't sell well at sub $200 prices, THEN you can start to run your active mouth, until then, I think it's very plausible that Sony will support the PS3 for 10 years. They're finally turning a small profit, and within 12 months it will grow. As long as Sony makes PROFIT (if you didn't know, this means MONEY) they will continue to support the PS3.
One more wait for?
When PS3 hits $200 will be too late, already is, actually.

And it's not like the competition will not counter-attack. Wonder when Wii hits $100.
 
Jokeropia said:
At a rate comparable to the N64 worldwide. It's also #3 in it's generation, whereas PS1 and PS2 never were anything else than #1. (Dreamcast withstanding, but it was obvious right from the start how that battle would turn out.)

Source on those N64 numbers?
Its #3 because it was released last in most regions, 1 year after its nearest competitor. But its overtaking the 360 in Europe and Japan, and its outselling it on a world wide basis.
 
Lion Heart said:
Fuck you Sony for trying to give me a product that lasts.

:lol Can you believe the nerve of Sony

I know, WTH, I want a console that fails every once in a while... to keep me on my toes!!:lol :lol
 
felipeko said:
One more wait for?
When PS3 hits $200 will be too late, already is, actually.

And it's not like the competition will not counter-attack. Wonder when Wii hits $100.

2qce8e8.jpg
 
Pureauthor said:
Yeah, it still sold like hotcakes from the get-go. Not something that can be said about the PS3.

Hmmm, It sold out from the get go due to lack of supply. Supply was much less than the PS3 if I remember correctly. Once they caught up they had to drop the price sharpish due to sluggish sales here in Europe at least. The new price point got things going again.
 
They need to keep their mouth shut and start delivering. Sony kept reiterating full backwards compat until they decided to take it out and then put some PR spin on it. I don't care if they say they are on a 10 year cycle now if in 4-5 years they decide they want to put out a new system to compete with xbox720 or HD Wii. I wouldn't actually care if they did if they just stop talking about all the potential PS3 has and actually fulfill on any of it.
 
kitch9 said:
Hmmm, It sold out from the get go due to lack of supply. Supply was much less than the PS3 if I remember correctly. Once they caught up they had to drop the price sharpish due to sluggish sales here in Europe at least. The new price point got things going again.

You're not remembering correctly.
 
I've not participated in these fucking retarded 10 year plan for a secondary system threads for a while, so, I'm game:

PS3 has no fucking chance at a 10 year plan for so many obvious reasons it's dumb to even contemplate debating this unless you're blinded by Sony.


NEO Frog said:
Without BC, it's gonna be a little harder to convert those PS2 owners.
Check the sales threads, the main PS2 owners are already moving over to Wii, and I'm not picking on you in any way, just using what you said to post from.


I realise there's this other fucking dense theory the PS2 owners are in some kind of suspension, waiting for PS3! :lol , but, you know, let's be real for a moment. The bulk of the PS2 audience is already buying, and will inevitably be buying, one system, Wii.

I mean, we're over 18 months in now, these things are really obvious.
 
Hellraizer said:
Fixed.

Nobody can guarantee or promise full 10 years of awesome lineups, not even Sony. No, especially not Sony.

Didn't realize they promised "awesome lineups". Just a 10 year lifespan.

You heard it here first, at GAF-Translation.com
 
szaromir said:
That list is beyond laughable, all the self-respecting developers already moved on to new platforms, the list contains mainly annual franchises and games based on movies.

It's not the most amazing line up ever, but it's obviously working for a lot of people since most of those PS2 fans haven't moved onto to the current gen.
 
I don't know, I just don't like it when game console manufacturers start talking about all the amazing whiz bang other things the machine can do. I'm just in for the games yo. Starting with the PS2 Sony has been trying to pull the Playstation brand in a lot of different directions. At least Kutaragi's bleeding edge chip fetish (Emotion Engine/CELL) without much regard for game developers is removed for the PS4, but the drive to create a media streaming box is still there.. It's cool, as long as the focus of the hardware is games and what lets software developers really make their game shine efficiently.
 
Forsete said:
Source on those N64 numbers?
Its #3 because it was released last in most regions, 1 year after its nearest competitor. But its overtaking the 360 in Europe and Japan, and its outselling it on a world wide basis.

Still the most important competitor, the most successful one, is far far away.
 
Otheradam said:
I wouldn't actually care if they did if they just stop talking about all the potential PS3 has and actually fulfill on any of it.
They have more 1st party titles out there than MS already. How much fulfilling do they need.
 
This could make a fine case study for the difference between naturally obtuse and willfully obtuse participants in a discussion. Recommended sociology thesis material.
 
Scott Stienberg is a PR mouthpiece who knows nothing about games and only says what he is told to say. For instance, here is a past quote of his:

"The breathtaking speed and gameplay innovation that Sonic introduced in 1991 will reach new heights in Sonic The Hedgehog, Sonic Rivals, and Sonic's new adventure for the Wii. These titles continue a super-Sonic legacy of ground-breaking gameplay and story elements that only next-gen consoles can deliver."

Also, Sir Howard Stringer already used that Price is high/paying for potential quote:

http://www.gamerevolution.com/news/view.php?id=1609

"The price of the PS3 is high," he acknowledged, "but you're paying for potential."
 
SolidSnakex said:
It's not the most amazing line up ever, but it's obviously working for a lot of people since most of those PS2 fans haven't moved onto to the current gen.
Let's be real, most of those super casual gamers aren't using their PS2s now. Some of them are still playing, but they are now a small part of the market.

I am not trying to diss PS3, but Sony using the 10 year plan as something tempting for hardcore gamer to buy the console now and then pointing at PS2 as an example of execution pf this plan is a horrible thing to do, because PS2 is really unatractive now.
 
szaromir said:
Let's be real, most of those super casual gamers aren't using their PS2s now. Some of them are still playing, but they are now a small part of the market.

Some of them aren't even casual. They're just people who don't jump into the next console cycle as quickly as the hardcore do. They're happy with playing what has been released on the PS2 and what will be released in the future.

szaromir said:
I am not trying to diss PS3, but Sony using the 10 year plan as something tempting for hardcore gamer to buy the console now and then pointing at PS2 as an example of execution pf this plan is a horrible thing to do, because PS2 is really unatractive now.

It is tempting though. No, it's not going to appeal to the hardcore because the second the new systems are on the market the hardcore will run to them. But for a certain group of people, and who knows how big they really are, the longevity of a system does matter.
 
szaromir said:
Let's be real, most of those super casual gamers aren't using their PS2s now. Some of them are still playing, but they are now a small part of the market.

I am not trying to diss PS3, but Sony using the 10 year plan as something tempting for hardcore gamer to buy the console now and then pointing at PS2 as an example of execution pf this plan is a horrible thing to do, because PS2 is really unatractive now.

Except casual gamers are the ones buying the PS2 right now.

And casual gamers will be the ones buying the PS3 in 8 years too.
 
szaromir said:
Let's be real, most of those super casual gamers aren't using their PS2s now. Some of them are still playing, but they are now a small part of the market.

I am not trying to diss PS3, but Sony using the 10 year plan as something tempting for hardcore gamer to buy the console now and then pointing at PS2 as an example of execution pf this plan is a horrible thing to do, because PS2 is really unatractive now.
http://www.neogaf.com/forum/showthread.php?t=329234

EA just posted more revenue from its PS2 business than from Wii and DS combined. Ergo, it's alive by the only kind benchmark that matters.
I'll chalk you up under willful.
 
Azih said:
I don't know, I just don't like it when game console manufacturers start talking about all the amazing whiz bang other things the machine can do. I'm just in for the games yo. Starting with the PS2 Sony has been trying to pull the Playstation brand in a lot of different directions. At least Kutaragi's bleeding edge chip fetish (Emotion Engine/CELL) without much regard for game developers is removed for the PS4, but the drive to create a media streaming box is still there.. It's cool, as long as the focus of the hardware is games and what lets software developers really make their game shine efficiently.

This.


the original PSX was also a kick ass CD player, and the PS2 was a great DVD player. I never played anything else other than games because that's what the hardware was specifically designed to do. Everything else was just a convenient feature that the hardware could do when it wasn't playing games.
 
Lion Heart said:
Please show me where they guaranteed or promised a 10 year life cylce, in that quote. THey PLAN to do a 10 year and HOPE to achieve it.

So basically...Fuck you sony for TRYING to give me a product that lasts.
And I'm tired of hearing such things from the big companies.

"We hope this we hope that, we will try this we will try that", dont tell me what you try to achieve in the next 10 years, show me what you can do now in the present.

Don't sing it, bring it.
 
bcn-ron said:
EA just posted more revenue from its PS2 business than from Wii and DS combined. Ergo, it's alive by the only kind benchmark that matters.
I'll chalk you up under willful.
I don't think that's the case for other publishers. Besides, EA's lineup on Wii/DS is rather pitiful.
tha_con said:
Except casual gamers are the ones buying the PS2 right now.

And casual gamers will be the ones buying the PS3 in 8 years too.
That casuals buying PS2 now is a really small group though, the sales in US are around 100k a month now, and looking at the weekly PAL charts threads the platform is basically dead in Europe. Besides, if casuals buy PS2 now, they don't care what platform will be viable as a console of choice for $100 8 years from now, so I am not sure what is the goal of Sony repeating over and over about 10 year plan.
 
Lion Heart said:
Fuck you Sony for trying to give me a product that lasts.

:lol Can you believe the nerve of Sony

Will my 80GB Backwards Compatible unit last 10 years? Do they have a 10 year plan for me as a current PS3 owner? Will they be able to replace/fix it?

I'm hopeful but I doubt it.
 
I do not believe that the PS3 will enjoy a long tail as the PS2 has, because it will never be dominant in the market like the PS2 was.

The PS2's tail came from its market dominance. It continued to have good sales after the next round of hardware launched, not merely because Sony chose to continue producing consoles but also because the market still wanted to purchase them.

Why did consumers continue to buy so many PS2 consoles? Well, in addition to having the software library with the greatest variety in breadth and depth (because PS2 was overwhelmingly dominant), software publishers have been continuing to release PS2 software. Why did software publishers continue PS2 support? You guessed it, it's because the console was so successful and had such a large base of users actively buying software.

The PS3 won't be in the same situation. As directly and evenly as it competes with the Xbox 360, I don't expect it to have any greater potential for a long post-cycle life than that console. Library, installed base, expectation of continued ability to sell software - all the market factors that would grant PS3 a long tail apply to 360, given the assumption that Microsoft chooses to continue console production. Which they would do if the tail was long enough to bring in significant profits.

However, I also expect that this main cycle will be elongated, meaning that the PS3 will definitely have quite a long life. It could get close to ten years even with a significantly shorter tail compared to its predecessors.
 
soldat7 said:
Will my 80GB Backwards Compatible unit last 10 years? Do they have a 10 year plan for me as a current PS3 owner? Will they be able to replace/fix it?

I'm hopeful but I doubt it.
We got you the first time and that has nothing to do with the point. *sheesh*
 
OldJadedGamer said:
Scott Stienberg is a PR mouthpiece who knows nothing about games and only says what he is told to say. For instance, here is a past quote of his:

"The breathtaking speed and gameplay innovation that Sonic introduced in 1991 will reach new heights in Sonic The Hedgehog, Sonic Rivals, and Sonic's new adventure for the Wii. These titles continue a super-Sonic legacy of ground-breaking gameplay and story elements that only next-gen consoles can deliver."

Also, Sir Howard Stringer already used that Price is high/paying for potential quote:

http://www.gamerevolution.com/news/view.php?id=1609

"The price of the PS3 is high," he acknowledged, "but you're paying for potential."
That's because it's the same quote.
 
tha_con said:
Except casual gamers are the ones buying the PS2 right now.

And casual gamers will be the ones buying the PS3 in 8 years too.

PS2 sales are slowing down nowadays, you should have noticed that. The main console is and probably will be the Wii.
 
Forsete said:
Source on those N64 numbers?
Garaph.
Forsete said:
Its #3 because it was released last in most regions, 1 year after its nearest competitor. But its overtaking the 360 in Europe and Japan, and its outselling it on a world wide basis.
Yeah, but not at a particularly fast rate.
bcn-ron said:
http://www.neogaf.com/forum/showthread.php?t=329234

EA just posted more revenue from its PS2 business than from Wii and DS combined. Ergo, it's alive by the only kind benchmark that matters.
EA Q1 (April to June) revenues = "only kind benchmark that matters"?

Overall software shipments during that period:

Wii: 40.41 million
DS: 36.59 million
PS2: 19.3 million

As EA themselves put it, "we should've bet on Wii".
 
tha_con said:
Too much console wars, not enough logic.

Agreed.

This is actually a fairly bold move by Sony: I think, at this point, the "10 year plan" is more than just marketing speak. I genuinely believe that Sony plans to support the system through thick and thin for that time frame now.

I say this because the system has already had some very thin times, and Sony's support has not wavered for a moment. Why do I say this is bold? Because obviously, there is a risk that this continued financial investment in the platform will not pay off in any fashion. They could keep working on Home, keep working on improving the multimedia features, continue to provide constant OS updates, continue to increase the size and scope of the PSN and all the ancillary costs associated with the upkeep of it, keep pumping out big budget games, keep pushing Blu Ray, and keep aggressively working to shrink the hardware, and come up with nothing. It's possible they can do all this, and hardware will never really rise much past we're seeing now. Possible, at least.

I think many business savvy people would say: "If you think you've got a winning approach, stick with it even in leaner times." For example, Toyota never wavers from their small, economical, robust approach to car design; there are boom times when people want SUVs and Trucks, down times when people want the smallest car possible, but regardless of the environment, Toyota constantly focuses on efficiency of design in small, sturdy automobiles. And while the success of this formula wavers year to year (Toyota is talking right now about laying off some US workers), the general trend is up, up, up.

Let me summarize my long post: sticking with a battle plan that isn't working right now is hard. It takes conviction in one's approach and business planning to continue through the lean years.
 
Complaining about console support for 10 years instead of 5. Only on GAF?

Should complain about Microsoft pulling the plug instead and forcing the 360 down XB1 owners throats.
 
Smokey said:
I'm so sick of hearing this crap from Sony.
Why? They're letting you know they're going to support your purchase for 10 years. Would you like them to say they're going to support the PS3 for 4-5 years and will not make any more games after that?
 
One thing in terms of tails is that when exactly do Sony and Microsoft determine that consumers even want a leap in hardware power? I mean I'll be ready by 2010 but the crowd buying the Wii skews the market away from people like me. Those cats want to buy new peripherals like boards and musical instruments whereas I will want faster CPUs, fancier GPUs and more RAM.
 
antiloop said:
Complaining about console support for 10 years instead of 5. Only on GAF?

Should complain about Microsoft pulling the plug instead and forcing the 360 down XB1 owners throats.

The Xbox was only three and a half years old when the 360 was announced, that's pretty surprising.
 
_leech_ said:
I'm surprised the N64 sold on such a steady curve.
It didn't necessarily do that (in fact it's quite unlikely), but you'll note that the data points are fewer (one per year instead of four) so the chart turns out that way.
 
Jokeropia said:
Overall software shipments during that period:

Wii: 40.41 million
DS: 36.59 million
PS2: 19.3 million

As EA themselves put it, "we should've bet on Wii".

What's the PS3 revenue number for that quarter, compared to the others?
 
Kccitystar said:
This.


the original PSX was also a kick ass CD player, and the PS2 was a great DVD player. I never played anything else other than games because that's what the hardware was specifically designed to do. Everything else was just a convenient feature that the hardware could do when it wasn't playing games.
Naturally you're not Sony's only target audience. The audience is wide, and I appreciate all the capabilities. The PS2 was my only DVD player, and my PS3 replaced it - and is my blu-ray player for my HDTV. I also use it as my music system in my living room, and stream music and videos from my PC for partys etc. I'm interested.
 
Private Hoffman said:
Sony had the right strategy for me as a gamer. This is the best Sony platform/console I've ever owned in terms of hardware. I was a bit disappointed with what they presented with the Playstation 2, even though it did have DVD playback which was a huge plus. The networking of the PS2 was terrible, there was no standard hard drive, and used an archaic proprietary memory card instead of an open standard like USB. In many ways I've felt that Microsoft has regressed from the Xbox 1 (no standard hard drive, nickle and dime for features that should be open) and Sony has progressed. Interesting role reversals for this gen.

I think Sony sent the right message by including a standard hard drive (which you can upgrade yourself), wifi, free online, and blu-ray with the system. This basically allows developers to have less handcuffs in terms of releases they want to include at retail and on the Playstation Network. It gives the entire platform a very long life. Sony probably understands now that while graphics are important to a certain degree, they're getting to the point where artistic design is the main challenge and not technical hurdles that plagued 3D games in the past on the PS2/PS1. So, I'm happy that the PS3 will have a long life...I want the PS4 to represent a large leap in power rather than a minor one. Diminishing returns is something to worry about, as are development costs and time, which means a lengthy console cycle IS ABSOLUTELY required from here on out, IMHO.

I really hope that in the distant future when Sony releases the Playstation 4 that they carry over all of the features of the Playstation 3 in terms of the XMB, Playstation Network titles, etc, so that it's all fully backwards compatible...which means, the PS4 needs to have perfect backwards compatibility with the PS3. This is an even more important feature now (with the PSN network) than ever. Obviously, the PS4 should update some of the XMB and other features to a new next-gen standard, but it should retain all of the previous features.

While some systems follow a sales curve that instantly takes off and dies down over time, PS3 should have more of a bell curve distribution. Sales were low the first few years due to software library and the very high price, but as those get resolved during the middle part of hardware lifecycle you should see very high sales.
IAWTP
 
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