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SCEA's Steinberg On 'Future-Proofing' A Ten-Year PS3

They can talk about 10 year product life cycles all they like, but we all know that their hand will once again be forced due to the premature launches from the competition.
 
Pristine_Condition said:
What's the PS3 revenue number for that quarter, compared to the others?
Do you mean software shipments? 22.8 million.

If you're asking about EA alone (as opposed to the whole market) then they were highest on PS3 in Q1, but the quarter resulted in a $95 million loss for EA, likely prompting the comment in question.
 
tha_con said:
When the PS3 hits $199 in a few years, we'll see how your statements stand. They'll probably crumble

Potential, that's what we're paying for. Just like your statement has potential to be correct, but it doesn't look like it will live up to that "potential" at this stage.
 
kitch9 said:
The PS2 went through similar pain in its infancy. It was overpriced, difficult to manufacture due to the DVD drive and it appeared underpowered. The press slated it for delays and poor games compared to the competition...... Look how that turned out.

:lol :lol :lol :lol Have you even been paying attention to what has been going on the past two years? I can't believe people are still on this "PS3 shall rise from the grave!!!11" shit. Sure the PS3 is becoming more competitive but to say that it will follow the PS2 is pretty ludicrous.
 
MWS Natural said:
:lol :lol :lol :lol Have you even been paying attention to what has been going on the past two years? I can't believe people are still on this "PS3 shall rise from the grave!!!11" shit. Sure the PS3 is becoming more competitive but to say that it will follow the PS2 is pretty ludicrous.
Pretty much. I really thought GAF collective was over this phase by now. I'm not saying that there won't be some kinda spike from time to time and maybe even a more permanent bump if Sony pulls something entirely unexpected (like some kinda must-have peripheral or game), but by and large, I think the PS3 is where it's going to stay.
 
cjelly said:
They can talk about 10 year product life cycles all they like, but we all know that their hand will once again be forced due to the premature launches from the competition.
They're fulfilling the 10 year lifespan with the PS2. 10 year lifespan doesn't mean releasing the next console after 10 years. It means supporting the console for 10 years...there's a 3-4 year overlap.
 
solid2snake said:
why should i play PS3 in 2017 when i can have a Xbox 1080 with 5D and 2160p? think about it sony, THINK ABOUT IT.

hilarious

whatever the plan is for ps4, i just hope developers get a big enough head start - so we dont have to wait so long for games next time
 
deepbrown said:
They're fulfilling the 10 year lifespan with the PS2. 10 year lifespan doesn't mean releasing the next console after 10 years. It means supporting the console for 10 years...there's a 3-4 year overlap.

Basically. Whilst the rest of us would have long moved on by 2016, the casual consumers will be buying $99 PS3 consoles and $10 "Greatest Hits" software. That's the 10 year lifecycle.
 
Burai said:
Basically. Whilst the rest of us would have long moved on by 2016, the casual consumers will be buying $99 PS3 consoles and $10 "Greatest Hits" software. That's the 10 year lifecycle.

Just like they did with the GameCube? ;)
 
Burai said:
Basically. Whilst the rest of us would have long moved on by 2016, the casual consumers will be buying $99 PS3 consoles and $10 "Greatest Hits" software. That's the 10 year lifecycle.
2016? I'm thinking more 2012-13 for PS4
 
deepbrown said:
2016? I'm thinking more 2012-13 for PS4

Burai said:
Basically. Whilst the rest of us would have long moved on by 2016, the casual consumers will be buying $99 PS3 consoles and $10 "Greatest Hits" software. That's the 10 year lifecycle.

.
 
TheHeretic said:
If the PS4 comes out in under 10 years how has the PS3 had a 10 year lifespan?
My parent's lifespan didn't end when mine began.
felipeko said:
Wonder when Wii hits $100.
Considering PS2 still hasn't, and Wii has been outpacing it... 2015? After I convert my old road car into a skyway flyer, I'll go pick up a $100 Wii.
_leech_ said:
I'm surprised the N64 sold on such a steady curve.
I think those numbers came from a Nintendo sheet that only got as specific as yearly, so it would tend to hide the way quarterly numbers jump around. Still, having full years of 9 million, 7 million, and 7 million is pretty steady.
 
Burai said:
Basically. Whilst the rest of us would have long moved on by 2016, the casual consumers will be buying $99 PS3 consoles and $10 "Greatest Hits" software. That's the 10 year lifecycle.

Exactly. PS2 is doing amazing considering they weren't making any sort of plans for "10 year cycles" with their consoles back when they released it, now they're hoping for support like that for all three of their current platforms. It's understandable to doubt they can keep going for a full 10 years, but PS2 is getting games like Mercenaries 2, Force Unleashed, Dynasty Warriors 6 and Persona 4 this year and still pulling some rather strong numbers in the west, particularly during the holidays. To some people it may not look like they're going to pull a full 10 years with the PS2, but to those who are making money off of it, they sure as hell will.
 
I wouldn't be surprised if the PS2 is still NOT in Gamecube/Xbox like status in its 11 year lifespan. Consoles with 100+ mil userbase do have that privilige.
 
Opiate said:
Agreed.

This is actually a fairly bold move by Sony: I think, at this point, the "10 year plan" is more than just marketing speak. I genuinely believe that Sony plans to support the system through thick and thin for that time frame now.

I say this because the system has already had some very thin times, and Sony's support has not wavered for a moment. Why do I say this is bold? Because obviously, there is a risk that this continued financial investment in the platform will not pay off in any fashion. They could keep working on Home, keep working on improving the multimedia features, continue to provide constant OS updates, continue to increase the size and scope of the PSN and all the ancillary costs associated with the upkeep of it, keep pumping out big budget games, keep pushing Blu Ray, and keep aggressively working to shrink the hardware, and come up with nothing. It's possible they can do all this, and hardware will never really rise much past we're seeing now. Possible, at least.

I think many business savvy people would say: "If you think you've got a winning approach, stick with it even in leaner times." For example, Toyota never wavers from their small, economical, robust approach to car design; there are boom times when people want SUVs and Trucks, down times when people want the smallest car possible, but regardless of the environment, Toyota constantly focuses on efficiency of design in small, sturdy automobiles. And while the success of this formula wavers year to year (Toyota is talking right now about laying off some US workers), the general trend is up, up, up.

Let me summarize my long post: sticking with a battle plan that isn't working right now is hard. It takes conviction in one's approach and business planning to continue through the lean years.


I see what you're saying, and this is the only instance in which I could see Sony sticking with the PS3 for ten years.

The problem I have with this though is that it's looking at the Playstation business in a bubble. The market has changed; I think Sony of all companies would find it foolish to keep playing the game under a set of old rules. We have to ask ourselves; will Sony go down with the ship, or will they do what Nintendo and Microsoft did and pull the plug earlier to increase their chances of fortune later? Looking at what the PS3 has done (and is doing) what is the long-term worth of staying in the race this long? Everyday they wait they lose ground to Microsoft in NA and the Wii worldwide. Is it wrong to assume they would want to level the playing field again by focusing full tilt on PS4?

Burai said:
Basically. Whilst the rest of us would have long moved on by 2016, the casual consumers will be buying $99 PS3 consoles and $10 "Greatest Hits" software. That's the 10 year lifecycle.

Again, this is looking at the business in a bubble. Why exactly would people be picking the cheap PS3 over a cheap Wii?
 
I haven't participated in these 10 year plan threads, but here goes.

Strictly speaking, Japan would like to have a word with Steinberg's ten-year plan. As would the DS, the PSP, the Wii, and their eventual successors, and whomever, whatever else becomes popular. Microsoft will look to continue building towards something better with 3rd parties as well. Nintendo, and to a lesser extent Microsoft, could fuck it all up in the next round, but I'll let the pundits and Sony execs entertain us with such thoughts.

I'm still trying to understand how Sony can calculate how many 'active users' the PS2 has. Worse still how Sony in this day and age of unpredictability can predict, take a stance on such a figure that is 7+ years away.

Burai said:
Basically. Whilst the rest of us would have long moved on by 2016, the casual consumers will be buying $99 PS3 consoles and $10 "Greatest Hits" software. That's the 10 year lifecycle.

Hello to you too NES.
 
Pai Pai Master said:
Exactly. PS2 is doing amazing considering they weren't making any sort of plans for "10 year cycles" with their consoles back when they released it, now they're hoping for support like that for all three of their current platforms. It's understandable to doubt they can keep going for a full 10 years, but PS2 is getting games like Mercenaries 2, Force Unleashed, Dynasty Warriors 6 and Persona 4 this year and still pulling some rather strong numbers in the west, particularly during the holidays. To some people it may not look like they're going to pull a full 10 years with the PS2, but to those who are making money off of it, they sure as hell will.
You're completely ignoring the fact that PS2 had a huge userbase from beginning. It didn't take a huge price drop to spur sales. Why didn't people eat up the GC when its price hit $99?
 
Weisheit said:
You're completely ignoring the fact that PS2 had a huge userbase from beginning. It didn't take a huge price drop to spur sales. Why didn't people eat up the GC when its price hit $99?

Because a system with no strong support from third parties is basically a useless system for the mainstream.

PS3 is getting as many releases as the other competitors. The main difference here is the price.
 
Paracelsus said:
The main difference here is the price.
WiiMote.gif


Says hello.
 
deepbrown said:
Why? They're letting you know they're going to support your purchase for 10 years. Would you like them to say they're going to support the PS3 for 4-5 years and will not make any more games after that?

What first party games are coming out this year for the PS2?
 
OldJadedGamer said:
What first party games are coming out this year for the PS2?
Uh...what GAMES are coming out this year for the PS2.

DeaconKnowledge said:
Again, this is looking at the business in a bubble. Why exactly would people be picking the cheap PS3 over a cheap Wii?
Uh, the Wii won't be selling in 10 years time. Wii 2 will have been out for 5 years already.
 
Paracelsus said:
Because a system with no strong support from third parties is basically a useless system for the mainstream.

PS3 is getting as many releases as the other competitors. The main difference here is the price.


Anytime somebody says something like this I feel compelled to ask: Why would the PS3 be more successful with the same games? Your statement assumes the PS3 will be the preferred choice over the 360 and Wii.
 
deepbrown said:
Well...when would you say "we" (gaffers) long moved on from the PS2? 2007? That's the equivalent of 2013 for the PS3...ie. 6-7 years in the lifespan.

How does that contradict his statement?
 
The only reason I could see the PS3 - ie. not the market leading console, the PS2, and therefore under very different circumstances - surviving for ten years is one in which we take the concept that the market has changed in a different way. We consistently discuss what's happened in previous years, but the Wii sort of flies in the face of conventional wisdom and has disrupted the market - perhaps providing their opponents a different path by which to proceed.

What if by fracturing the market so strongly they've actually created some opportunity for the PS3 and 360 to work more similarly to PCs? It's no secret that there are plenty of people with old computers who actively still use them for this or that, whereas the rest of us - the more high-end users - tend to jump ship to the next shift sooner. Like people have mentioned before about Sony taking hardware that has failed in one purpose and shifted it towards another to great benefit, perhaps they could release firmware and peripherals for the PS3 that would essentially turn it into a TV-based entertainment PC. Now, obviously they could buy PCs for relatively the same price as the PS3 at some point and have them be more powerful, but the ease of use a console offers might provide it some advantage in such a direction. Convenience over power. That would of course assume that Sony sees that direction and decides to go there, blatantly bringing the confrontation with Microsoft to another level - one we know they're both heading for anyway.

Anyway, just thinking out loud.
 
deepbrown said:
It doesn't particularily, but I think we will have moved on well before 2016 tis all...and the PS3 would be on its last legs.

That's what he's saying... that by that point, it will be the casuals carrying the system.
 
deepbrown said:
Uh...what GAMES are coming out this year for the PS2.

Well, you said:

deepbrown said:
Would you like them to say they're going to support the PS3 for 4-5 years and will not make any more games after that?

So I'm wondering what games they are making for the system this year. Or is it that you are saying that it's just PR speak that they have to say they will support it even though in reality they won't?
 
OldJadedGamer said:
Well, you said:



So I'm wondering what games they are making for the system this year. Or is it that you are saying that it's just PR speak that they have to say they will support it even though in reality they won't?
I meant not release any games on the system...it was an obvious jab at the denial of the Xbox after 4 years.
 
Paracelsus said:
B]PS3 is getting as many releases as the other competitors. The main difference here is the price.

This is simply not the case: as of last count, the Wii had nearly twice as many titles released as the PS3 did in the US, and presumably that gap will grow.

It's particularly important to note this because many of the titles not being released are precisely the sorts of titles casual gamers tend to prefer -- licensed titles (Space Chimps: The Movie was a recent example, but other films like Meet the Robinsons and High School the Musical either never saw a release on that platform) and "party" games are specifically lacking in comparison to the competitor's.
 
Opiate said:
This is simply not the case: as of last count, the Wii had nearly twice as many titles released as the PS3 did in the US, and presumably that gap will grow.

It's particularly important to note this because many of the titles not being released are precisely the sorts of titles casual gamers tend to prefer -- licensed titles (Space Chimps: The Movie was a recent example, but other films like Meet the Robinsons and High School the Musical either never saw a release on that platform) and "party" games are specifically lacking in comparison to the competitor's.

Hear that, Sony? You need more shit on your system to attract teh casuals.

1. Lair sequel.
2. Lair sequel with nothing but sixaxis mini-games.
3. Lair sequel with nothing but sixaxis mini-games and cute, pink dragons.
4. ???
5. Victory.

Cancel LittleBigPlanet immediately, we need Lair 2: Medieval Shenaniganz.
 
DeaconKnowledge said:
Anytime somebody says something like this I feel compelled to ask: Why would the PS3 be more successful with the same games? Your statement assumes the PS3 will be the preferred choice over the 360 and Wii.

I'm not a total imbecile. I never thought, NEVER, not even for a second, that PS3 can beat Wii.

You can stay here and argue all the way with those deluded people convinced PS3's rival is Wii.

Truth is that Wii is way beyond PS3, and that PS3 has to do whatever it takes to not end up like the Gamecube, and get the second place as soon as possible, in order to not lose what's left of its mindshare.

Now, the only thing left to do in order to do that is low the price as much as possible.

I don't believe in the "richer offer instead of a pricecut". I do even wonder if the 80gb SKU will survive this winter against the 360 without a pricecut.

This is simply not the case: as of last count, the Wii had nearly twice as many titles released as the PS3 did in the US, and presumably that gap will grow.

It's particularly important to note this because many of the titles not being released are precisely the sorts of titles casual gamers tend to prefer -- licensed titles (Space Chimps: The Movie was a recent example, but other films like Meet the Robinsons and High School the Musical either never saw a release on that platform) and "party" games are specifically lacking in comparison to the competitor's.

Again, I find weird that there are still people who even bother themselves to answer to those who believe PS3 can beat Wii.
 
Opiate said:
It's particularly important to note this because many of the titles not being released are precisely the sorts of titles casual gamers tend to prefer -- licensed titles (Space Chimps: The Movie was a recent example, but other films like Meet the Robinsons and High School the Musical either never saw a release on that platform) and "party" games are specifically lacking in comparison to the competitor's.

You don't think one of the reasons those games didn't appear on the PS3 is because they were released for the PS2?
 
Zoe said:
You don't think one of the reasons those games didn't appear on the PS3 is because they were released for the PS2?

No. This wasn't a problem the PS2 experienced despite being 100% backwards compatible with all SKUs, for example. It also wouldn't explain why the games I mentioned above (Space Chimps being the most recent, again) are showing up on the 360.
 
Paracelsus said:
I don't believe in the "richer offer instead of a pricecut". I do even wonder if the 80gb SKU will survive this winter against the 360 without a pricecut.
It will starve to death.
 
I can see the PS3 still being sold in 2016, but I would feel sorry for anyone still using it as their main console after 2013. Believe Xbox 3 in 2011 and PS4 in 2011-2.
 
_leech_ said:
Hear that, Sony? You need more shit on your system to attract teh casuals.

1. Lair sequel.
2. Lair sequel with nothing but sixaxis mini-games.
3. Lair sequel with nothing but sixaxis mini-games and cute, pink dragons.
4. ???
5. Victory.

Cancel LittleBigPlanet immediately, we need Lair 2: Medieval Shenaniganz.

What do you want me to say? I don't personally enjoy many party games or licensed properties either, but they're clearly important to some people and are relevant parts of a system's catalog, particularly for the casual audience. The PS3 is lacking a robust library in this area compared to its competitors.

Someone stated something, I corrected it. I really didn't want to start an argument; this isn't a PS3 am doomed post.
 
There's a reason the PS3 might have a ten-year lifespan, but that's because this console generation is going to go much longer than any before it due to the longer dev cycles and the hardware pricing decisions made upfront.

It's not going to be because Sony has some magic plan to assure a 10-year lifecycle for their system. What makes a system live past its successor's release is further game support. Hardware makers can't afford to spend their resources releasing new games for their old system when their new baby most needs it, so that would leave it open to third-parties -- who Sony have said they're not courting as aggressively this time, and who regardless never stick around on the also-ran systems after a new generation has begun.

What we can take away from this is that Sony is saying they won't leap to start the next generation -- that they'll keep this one going longer if they can help it rather than leap to a new launch to get a leg up on the next gen. Since Microsoft's focus on "profitability" suggests that they too will hold out for a while until their system can actually get down to more accessible prices, there's no obvious candidate to start the next gen and we probably will see it last 8 years as I suggest above.

Xisiqomelir said:
This is questionable at best. Solely from a personal viewpoint, last-gen as a PS2-only owner was the absolute nadir of my gaming experience.

It's really not. I think FPS might be literally the only genre in which PS2 did not hold a commanding lead in both quality and depth of its library over both competing systems. I seriously won't even believe someone who says they're a console gamer but couldn't find twenty games fully worthy of their time in the PS2 library.

tha_con said:
If the PS3 *STILL* doesn't sell well at sub $200 prices, THEN you can start to run your active mouth

Price drops don't boost consoles into new realms of sales (just eliminate losses taken as buyers at the last price point ran out), I know that you know this, so on its face this seems like a pretty odd argument to be making!
 
_leech_ said:
Hear that, Sony? You need more shit on your system to attract teh casuals.

1. Lair sequel.
2. Lair sequel with nothing but sixaxis mini-games.
3. Lair sequel with nothing but sixaxis mini-games and cute, pink dragons.
4. ???
5. Victory.

Cancel LittleBigPlanet immediately, we need Lair 2: Medieval Shenaniganz.

Do you even know what you're arguing? Do you honestly believe everybody with a PS2 is buying MGS3, GoW2, and DMC3? While you may not acknowledge it, party titles and shovelware push sales of consoles. The PS3 lacking these will only look bad for it long term.
 
charlequin said:
Price drops don't boost consoles into new realms of sales (just eliminate losses taken as buyers at the last price point ran out), I know that you know this, so on its face this seems like a pretty odd argument to be making!

Historically you are almost universally correct -- except, perhaps, for the example of the PS3 itself. After the price drop to 399 last Holiday Season, the PS3 has been consistently performing nearly 100% better YoY since that time, month after month, in the US.

It's possible this is a one time bump (as in, more price drops will not have this effect), and it's possible this was more due to other factors (such as a much better year in terms of game releases, and the Blu Ray victory), but regardless, the PS3 stands as one of if not the only example of a system benefitting significantly long term after a price drop.

I'm not exactly counting on sales increases, but it doesn't seem out of the question to me now.
 
a lot of people are cynical about the ten year thing, but i always thought it was a legit agenda on sony's part. i mean yeah the ps4 may come a little before its predecessor is phased out. but the psp proved that you don't have to be on the top to have a succcesful platform and the return doesn't have to come istantaneously (i.e, not as fast as wii or ds)

plus, ten years isn't really that long, and this is gen is very unconventional so you cant cite the past as how console life factors in
 
Opiate said:
What do you want me to say? I don't personally enjoy many party games or licensed properties either, but they're clearly important to some people and are relevant parts of a system's catalog, particularly for the casual audience. The PS3 is lacking a robust library in this area compared to its competitors (particularly the Wii).

Someone stated something, I corrected it. Simple as that. This isn't a PS3 am doomed post.

It's nothing personal, don't worry. I just find it stupid that in this generation people seem to be more preoccupied with systems getting horrible games than they are about getting them out. People should be striving for and demanding the best from third parties, not the other way around. Does that mean no party or licensed game ever? No, there can be good, quality party titles, but people shouldn't welcome the bad ones with open arms in hopes that their fucking grandmother might hold a controller for 10 seconds.
 
_leech_ said:
It's nothing personal, don't worry. I just find it stupid that in this generation people seem to be more preoccupied with systems getting horrible games than they are about getting them out. People should be striving for and demanding the best from third parties, not the other way around. Does that mean no party or licensed game ever? No, there can be good, quality party titles, but people shouldn't welcome the bad ones with open arms in hopes that their fucking grandmother might hold a controller for 10 seconds.

I have yet to see a Wii owner that wants shit like Celebrity Sports Showdown. Even my parents would be turned off by that and they're as casual as you get with their Wii.
 
Paracelsus said:
I'm not a total imbecile. I never thought, NEVER, not even for a second, that PS3 can beat Wii.

You can stay here and argue all the way with those deluded people convinced PS3's rival is Wii.

Truth is that Wii is way beyond PS3, and that PS3 has to do whatever it takes to not end up like the Gamecube, and get the second place as soon as possible, in order to not lose what's left of its mindshare.

Now, the only thing left to do in order to do that is low the price as much as possible.

I don't believe in the "richer offer instead of a pricecut". I do even wonder if the 80gb SKU will survive this winter against the 360 without a pricecut.

I hear you, however opportunity cost alone suggests that Sony will not be as successful as necessary to maintain the PS3 (which is why I brought it up).

That's WHY the GameCube died an abrupt death: why buy a Cube when you can get more games for the PS2? PS3 is looking to draw an analogue with the Cube in this regard; people will forego the PS3 for the Wii as both consoles get cheaper. The rich get richer, the poor poorer.

This is why you hear Sony (and their devout fans) overstating the "value" of Blu-Ray as a reason for the PS3s long-term success: while it will no doubt move kit, it's not going to buoy the console in the face of a dwindling library, new competition from next-gen systems, and the inevitable cheap Wii (and 360) that will rear its head.
 
So in NPD threads, folks say the PS3 won't sell until it's cheaper.

In the '10 year threads' they say being cheaper won't help it sell well, it needs more software.

Awesome sauce.
 
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