https://www.facebook.com/photo.php?...&set=a.133608051795.134727.28248536795&type=1
I think it's "spilled." Fits right, at least. No idea what they're talking about though. Double-checked and they don't seem to have any games coming out that day.
Edit: I was wrong. Sonic Lost World comes out in the U.S. on October 29, so maybe it's something related to that?