Pretty much this!
I will bring a metaphor for this:
Nintendo comes to the E3 restaurant, having their
booths, enjoying their meal. Sony and Microsoft
come with their family and tip(press conference) E3
journalists and fans(waiters) appropriately.
Nintendo is not tiping at all, doing their own thing.
See, the problem is not that they are not coming to
the restaurant and paying(Nintendo Direct) for their food(coverage), they don't
tip.
So you're implying that Nintendo's refusing to grease the media with preferential treatment by doing their own thing? I'm still not seeing how this is bad.