• Hey Guest. Check out your NeoGAF Wrapped 2025 results here!

SESSLER'S SOMETHING Nintendo Skipping Their E3 Press Conference

A live conference is something you can hype up and present millions of people if done right. As we just read from the Sess, Nintendo conferences were the most watched television conferences on G4. By taking that away and making it Direct only, only those in the know will pay attention instead of seeing the conference with all the info presented at once.
I don't see why an E3 ND couldn't be hyped the same way. I guess it depends on how well Nintendo hypes it and how it's covered by the press.
 
3rd party efforts can't be displayed through an online stream? What?

There's a huge difference between a recorded video of developers and a developer coming up on stage demonstrating the game.

If you don't get the big publishers on stage shaking hands with you, how are you going to show that they still support you?
 
Right, because if Time Magazine and USA Today are at E3 Nintendo won't even think to invite them to the private press only hands on event they're having. They don't livestream the event on USAToday.com, they write about what they're seeing during the conference. Now instead of that they'll be actually playing the games privately and reporting on that. It sounds like better coverage to me.

They're not ignoring the press. They're giving them the attention they need to report about their games. If you are the press would you be more interested in sitting in a crowd getting shown a live demo of Wonderbook or going to a private demo of Sony's upcoming games?
Especially when the presser is filled with awkward moments, terrible puns/jokes, bad/nervous speakers and worst of all, staged "surprises". People are clinging to the old ways because they want their gifs.
 
Are you seriously comparing the PS4 announcement to Nintendo Directs? I know to ignore what you have to say from now on. The PS4 was all hype, the emotion surrounding the Wii-U is the direct anthesis, complete apathy. I don't give a shit about Nintendo Direct, that doesn't get me hype. I want to to see something live, I like to see megatons drop live. Nintendo pretty much just threw that away.

Things weren't always fucking like this, it's only because Nintendo is floundering that E3 becomes suddenly irrelevant. I bet you got hype when you saw Miyamoto come out on stage in 2004, I did.

http://www.youtube.com/watch?v=yWfZSBP4S7

Nintendo Direct is the wrong call, period.

Dude, your personal hypes and deslikes are not a reflection of the rest of the world.
Get over yourself
 
Were you not here when Ubisoft won E3 last year? E3 was been declining for years and last year was the worst one yet. The video you linked is almost a decade old. If E3 was still like that I'd agree with you, but it's a shell of it's former self.

I watch E3 every year, yes it has diminished but it is still my gaming highlight of the year, by far.

Dude, your personal hypes and deslikes are not a reflection of the rest of the world.
Get over yourself

That goes without saying. I really could care less about what other people think, I see many deluded people in here and I genuinely don't understand it. Get over it? Get over wanting Nintendo to succeed and not take missteps? Right... whatever man, keep drinking that Mario flavored koolaid.
 
And in any case, a low-budget video of a lone businessman talking from his office desk isn't nearly as compelling as a million-dollar rock-star stage presentation in front of a pumped-up crowd.

Why are you assuming it's going to be Iwata on a white screen? The NOA sections of recent Directs have been on sets. The January Direct had a full section in the Platinum offices going through behind the scenes on Bayonetta 2. You don't think they'll do something interesting with an E3 Direct?

I bet you got hype when you saw Miyamoto come out on stage in 2004, I did.

Super hyped! How were Nintendo's sales in 2004 through the first half of 2006 again?
 
Add to that pile the people that generate content by doing the stupid "let's rate the X company E3 conference" to get some hits. Those are the ones bleeding through the wound.

I will admit I'm scrambling somewhat to establish what rules to lay down for Nintendo E3 Bingo.
 
There's a huge difference between a recorded video of developers and a developer coming up on stage demonstrating the game.

If you don't get the big publishers on stage shaking hands with you, how are you going to show that they still support you?

Again, involvement of 3rd party devs is still possible with ND. Shit, ND even lets Nintendo make developer exclusive videos.
 
To be fair, that's a pretty huge difference. Even though Nintendo's have been bad lately, a live conference has a way different feel than a Nintendo Direct video. It'll just take people time to adjust to it, and imo Nintendo's going to need to get a lot better when it comes to showmanship.

The only thing I feel will be lost is the excitement that comes with a live audience and presentation, which I'm pretty bummed about. But it won't effect the impact of announcements.

edit: and I'm sure this will be treated more specially than their Directs. I doubt they will replace their E3 presentation with a regular, simple ND.
 
Ultimately, software drives hardware. Software promises don't.

Software promises kind of does drive hardware initially otherwise next to no-one would buy a console right after launch or have nothing to look forward to after they've played all their games on said console.
 
There's a huge difference between a recorded video of developers and a developer coming up on stage demonstrating the game.

If you don't get the big publishers on stage shaking hands with you, how are you going to show that they still support you?

Presumably by showing games that they're making for your system?
 
There's a huge difference between a recorded video of developers and a developer coming up on stage demonstrating the game.

If you don't get the big publishers on stage shaking hands with you, how are you going to show that they still support you?

"Unprecedented relationship" backs you up :) And what about this "behind the scenes" video at Platinum Games in January 13 ND? Wasn't it like "behind the scenes" video of Destiny at PS4 announcement? Some big heads with you live is just part of the show, for investors, other developers, but totally irrelevant for press and gamers. They're just there to impress them, media and gamers are there for games, not business bullshit between gameplay shots and trailers.
But guess what? There will be a classic conference with numbers, philosophy and all of these things at Nokia Theater, where Nintendo host since... years.
 
Why are you assuming it's going to be Iwata on a white screen? The NOA sections of recent Directs have been on sets. The January Direct had a full section in the Platinum offices going through behind the scenes on Bayonetta 2. You don't think they'll do something interesting with an E3 Direct?

It's going to be Iwata slowly peeling and eating a bunch of bananas in front of a white backdrop. They aren't even going to show any game footage. Then they will announce Iwata blew all of Nintendo's money on hookers and pachinko on a weekend bender in Macau and they are closing up shop.
 
That goes without saying. I really could care less about what other people think, I see many deluded people in here and I genuinely don't understand it. Get over it? Get over wanting Nintendo to succeed and not take missteps. Right whatever man, keep drinking that koolaid.

Just because you "dont understand it", it doesnt mean people are "deluded" or are "drinking that koolaid".
Now do you get my "get over yourself" remark?
 
From my perspective, I couldn't give 2 shits what method they take to give us information during E3 week. Whether it's a bombastic press conference in front of hundreds of people on a stage in LA, or a pre-recorded video of a Japanese man in a small white room calmly explaining what the company has planned for us in the future, I just want games.

However, from Nintendos perspective... I really do find this decision puzzling. Surely they realize less eyes will be on Nintendo, the Wii U, and their games during that week in June by promoting their stuff exclusively through Nintendo Direct? Like Sessler says, you're trying to promote this thing to the mainstream, right? Now that they don't have a press conference, they don't get a slot on Spike TV. The whole world is going to be watching those Xbox and Playstation conferences on TV, while only the hardcores who watch Nintendo Direct every month will watch this E3 Direct. Don't make a whole ton of sense to me, especially for a company who is struggling to get mainstream audiences aware of the Wii U's existence.

but I'm not the mainstream, so what the fuck everrrrrrrrrrrrrr ;)
 
Right, because if Time Magazine and USA Today are at E3 Nintendo won't even think to invite them to the private press only hands on event they're having. They don't livestream the event on USAToday.com, they write about what they're seeing during the conference. Now instead of that they'll be actually playing the games privately and reporting on that. It sounds like better coverage to me.
Members of the press have limited time and a press conference is a way to ensure that a captive audience will see major elements of your strategy all at once. USA Today might not have the time to try everything in a private demo, or even provide substantially better coverage.

They're not ignoring the press. They're giving them the attention they need to report about their games. If you are the press would you be more interested in sitting in a crowd getting shown a live demo of Wonderbook or going to a private demo of Sony's upcoming games?
If you're Sony you want the press to report on everything including the Wonderbook. The whole point of a conference is to control the message. Letting the press pick what they want means that they'll gravitate towards what they perceive to be the items with the highest potential viewer impact, rather than something less obvious but more gamechanging.
 
ND is such a echo chamber, that's why no one has ever heard of Bayonetta 2 or Link to the Past 2!!

O wai....
 
I don't see why an E3 ND couldn't be hyped the same way. I guess it depends on how well Nintendo hypes it and how it's covered by the press.

The entire point of E3 is the live event. You're not going to be able to replicate the excitement and occasion by playing a 30 minute long video of Iwata speaking.
 
I don't think you quite intended for this to sound the way it does.

I mean everything I say. The atmosphere of the PS4 event was all excitement and hype. Shit we don't know what the console looks like and I don't even care. That's the power of hype, that's what the Wii-U could have tried to bring this E3. Instead they won't even attempt to try and bring hype or excitement.

Pre-recorded NIntendo Directs don't get me hard in the least.
 
I don't watch Nintendo Direct, but still hear about every announcement that occurs when they do them by visiting sites like IGN, Gametrailers and GAF. While I do see Sessler's point, I feel as though he is more disappointed about the press being left out of the mix.

Is Nintendo doomed by not showing up at e3? Far from it, the past 2 e3 have not helped them in the slightest. People actually seem more excited about the news from Nintendo Direct. I can see why Nintendo feels this approach is far more successful.
 
Members of the press have limited time and a press conference is a way to ensure that a captive audience will see major elements of your strategy all at once. USA Today might not have the time to try everything in a private demo, or even provide substantially better coverage.


If you're Sony you want the press to report on everything including the Wonderbook. The whole point of a conference is to control the message. Letting the press pick what they want means that they'll gravitate towards what they perceive to be the items with the highest potential viewer impact, rather than something less obvious but more gamechanging.

Its their job to report everything. I know gaming journalism is shit, but not THAT shit
 
i just love & respect this guy so much

http://www.youtube.com/watch?v=_TW5OHuGoiQ

adam think its a huge mistake that they should be showing face at e3 against ps4 and nextbox

:( damm i starting to tilt back to think its a huge mistake

You know. I like Adam a lot. He speaks his mind. While I don't always agree with him he isn't shy about saying what he thinks.

As for this video I agree with him entirely. Nintendo have their heads firmly in the sand. Such a lack of confidence in their product.
 
I mean everything I say. The atmosphere of the PS4 event was all excitement and hype. Shit we don't know what the console looks like and I don't even care. That's the power of hype, that's what the Wii-U could have tried to bring this E3. Instead they won't even attempt to try and bring hype or excitement.

Pre-recorded NIntendo Directs don't get me hard in the least.

Saying something's 'all hype' implies that there's no substance.
 
At least this gets people talking about Nintendo whether the news is bad or good. Whenever they announce their games around E3 people will tune in and get the news regardless.

As an example, the Pokemon Direct. That news spread all over the internet very quickly. Nintendo doesn't need E3 to announce their games on a stage, the games they announce around that time will be playable at the show.
 
The entire point of E3 traditionally is the live event, which isn't even technically part of the conference. I'm not sure You're not going to be able to replicate the excitement and occasion by playing a 30 minute long video of Iwata speaking, but I am pulling this negative hyperbole out of my arse and don't really know how they'll do this..

.
 
Just because you "dont understand it", it doesnt mean people are "deluded" or are "drinking that koolaid".
Now do you get my "get over yourself" remark?

What is there to understand? The decision is moronic and baffling, I don't care what you or anyone else has to say on that matter. You just wait for the new 3d Mario, Smash, Zelda, Mario Kart and enjoy yourself I guess.
 
ND is such a echo chamber, that's why no one has ever heard of Bayonetta 2 or Link to the Past 2!!

O wai....
That's not the point, only gamers watch and follow NDs. The general public has a better chance of hearing bits and pieces of E3 because of the vast amount of coverage.

Sorry if what I'm saying doesn't correlate with what you just said; I'm not following this thread much.
 
The entire point of E3 is the live event. You're not going to be able to replicate the excitement and occasion by playing a 30 minute long video of Iwata speaking.

I still feel terrible that Brawl released into such obscurity due to being revealed in the exact way that Nintendo will be revealing games this year.

That's not the point, only gamers watch and follow NDs. The general public has a better chance of hearing bits and pieces of E3 because of the vast amount of coverage.

Sorry if what I'm saying doesn't correlate with what you just said; I'm not following this thread much.

Read the thread... Nintendo isn't skipping E3 and just releasing a standard Direct before or after.
 
Some interesting points but I think he overestimated the value of an e3 conference. What percentage of Wii buyers have ever watched one? There are way more effective means if marketing; the audience for e3 may well be larger than for Nintendo Direct but it is still an event aimed very much at the hardcore who will read about new game announcements and so on elsewhere anyway. I suppose the only significant difference is that the mainstream media might, just might, give more than a fleeting mention to e3 while they will happily ignore Directs.
 
I still feel terrible that Brawl released into such obscurity due to being revealed in the exact way that Nintendo will be revealing games this year.

Do you think Brawl benefited from that? Do you not think it would have been a bigger deal at the conference? I assume the reason they did what they did was because the game wasn't even far enough along to have real gameplay and so they just threw together that thing to say "hey this exists but don't go thinking it's part of this year's lineup". That's a totally different situation.
 
Do you think Brawl benefited from that? Do you not think it would have been a bigger deal at the conference? I assume the reason they did what they did was because the game wasn't even far enough along to have real gameplay and so they just threw together that thing to say "hey this exists but don't go thinking it's part of this year's lineup". That's a totally different situation.

I don't think it mattered at all by the time Brawl came out. The only thing it would have affected is yours and my heart rate during the Press Conference.
 
Do you think Brawl benefited from that? Do you not think it would have been a bigger deal at the conference? I assume the reason they did what they did was because the game wasn't even far enough along to have real gameplay and so they just threw together that thing to say "hey this exists but don't go thinking it's part of this year's lineup". That's a totally different situation.

Except the part where it had final gameplay.

http://www.youtube.com/watch?v=gutOdjg2BUk
 
Some interesting points but I think he overestimated the value of an e3 conference. What percentage of Wii buyers have ever watched one? There are way more effective means if marketing; the audience for e3 may well be larger than for Nintendo Direct but it is still an event aimed very much at the hardcore who will read about new game announcements and so on elsewhere. I suppose the only significant difference is that the mainstream media might, just might, give more than a fleeting mention to e3 while they will happily ignore Directs.

What difference does this make? Nintendo is not getting that audience back, not with the Wii-U. They have no killer app to get the attention of the casuals. The usual franchises will not help in the long run. Expect a nice bump this holiday, not sure what will happen after that. That Gamepad has no game that justifies it's existence yet.
 
What is there to understand? The decision is moronic and baffling, I don't care what you or anyone has to say on that matter. You just wait for the new 3d Mario, Smash, Zelda, Mario Kart and enjoy yourself I guess.

I hate to point you out.. but this "talking point" is becoming ridiculous. You don't want to discuss, "oh just go wait on your Mario,. Zelda, whatever". Nintendo actually has shown lots of new games, talked about them, said they'd have even more unannounced projects, but we get that mentioning that would destroy your goofy argument.

I love the PC, its my primary game machine, but holy shit do I see some of you really bitter "other guys" posting in all these threads repeating the same, tired old meme over and over again, it gets as bad as "PC gaming is uber expensive!!"

Utter nonsense.

Point is they will still show the same games, they will still get reported on, talked about, raved about or torn apart, only there won't be bumbling fools on stage making idiots out of themselves.

But hey, maybe you can go back to playing Halo 54 or Infamous: Son of Krypton or whatever it's called. See.. a horrible thing to try to use in an argument isn't it?
 
Never in my life have I wanted to get down on my knees and fellate Adam Sessler to completion more than I do right at this very moment. That is how much I agree with him.

Sure, Nintendo is still going to present their big hitting software in some form. We are going to see the games, and we are going to get the games. But that is only a part of the PR machine that is E3, and at a time when they're weakest, Nintendo cannot afford to appear inferior to Sony and MS in any way, and that's exactly what their move is going to look like to the typical gamer.

I can see the headlines now. Allow me to set the stage:

CNN/TIME/IGN/KOTAKU/CNET/ETC said:
SONY AND MICROSOFT DAZZLE AT ELECTRONIC ENTERTAINMENT EXPO. NINTENDO PLAYS IT COY

It's an exciting week for gamers around the globe, as today marks the start of the 2013 Electronic Entertainment Expo. And this year's show is one for the history books, as both Microsoft and Sony will be unveiling the successors to their wildly successful Playstation 3 and Xbox 360 gaming consoles.

[yadda yadda yadda insert fluffy paragraphs detailing games and features here...complete with high res shots of all the shenanigans going down on the show floor and the immaculately set-up keynote stages]

Meanwhile, at the Nintendo booth, things seem to be relatively quiet, as Nintendo has strangely decided to forgo the traditional keynote in favor of a prerecorded series of clips of upcoming titles aired on their website. Nintendo seems to have sworn off the glitz and glam of the E3 keynote in favor of the quieter Nintendo Directs aimed primarily at their fans.

[yadda yadda yadda insert paragraphs describing the Nintendo Direct here...and a picture of Iwata looking like a bufoon in a Luigi hat. A goddamn Luigi hat.]

This will be how Nintendo's move is skewed in the press come E3. I guarantee it. If you think the press will do the work to paint Nintendo's abandoning of the keynote as a good thing, you're just as naive as Iwata.

I agreed with Sessler the most when he said it's about saving face. E3 is a big, important event. And if you're a gaming company with something big and important to show, you show up there, and you show big. Nintendo knows this, and they've showed big before in the past when they knew they had something. Not having a keynote at E3 seems more like a cop-out than a smart, calculated move. You can't help but feel like Nintendo would be showing at E3 if they felt that had something big. And that's how it's going to come off to the general public.
 
The first part of your attempts to be funny is inaccurate, the second part isn't hyperbole and shows you don't know what words mean.

Inaccurate? The press conferences are not officially part of the conference. That's fact, no?

At this point Dave, I can only assume your multitude of posts per page is a sad attempt to remain relevant because you have nothing to show.
 
You know why Nintendo isn't going to do a Big E3 Conference this year? It's because Iwata cries every time he sees gifs about him, I mean think about it, he obviously reads GAF and cries to Reggie every time he sees a gif.

I mean really.

If Nintendo knows they can't "compete" than they wouldn't even be at E3,

They're clearly phasing E3 out of their plans.
 
I hate to point you out.. but this "talking point" is becoming ridiculous. You don't want to discuss, "oh just go wait on your Mario,. Zelda, whatever". Nintendo actually has shown lots of new games, talked about them, said they'd have even more unannounced projects, but we get that mentioning that would destroy your goofy argument.

I love the PC, its my primary game machine, but holy shit do I see some of you really bitter "other guys" posting in all these threads repeating the same, tired old meme over and over again, it gets as bad as "PC gaming is uber expensive!!"

Utter nonsense.

Point is they will still show the same games, they will still get reported on, talked about, raved about or torn apart, only there won't be bumbling fools on stage making idiots out of themselves.

But hey, maybe you can go back to playing Halo 54 or Infamous: Son of Krypton or whatever it's called. See.. a horrible thing to try to use in an argument isn't it?

Haha, maybe you could pull that shit if you knew me. But since you don't, hush. I own every console released this gen except for the Wii-U, want to know why? Because there are no games! I would like to have a reason to justify buying one, Nintendo hasn't given me a single one yet. How am I bitter? I don't benefit from Nintendo's failure in any way.

You are mistaking bitterness for frustration. This is no talking point, do you follow trends? Sales figures? It's the fucking truth, sooner you people accept it the better.
 
They should troll everyone by hiring a conference room as usual and present a simulcast of the day's Nintendo Direct. Problem sold! The people who seem to think that E3 is absorbed by anyone outside of the hardcore gaming sphere are hilarious. Sure, it might get a few column inches on Time magazine's website, but Nintendo are featured plenty as it is. People talk as if it's the Superbowl or Seinfeld's finale.

Price + advertising + software seal the deal, not an awkward conference. Sony's PS4 unveiling was met by a decidedly muted reaction; it would be delusional to think an E3 *conference* is going to contribute to massive, instant mainstream success. Never worked like that, never.
 
What difference does this make? Nintendo is not getting that audience back, not with the Wii-U. They have no killer app to get the attention of the casuals. The usual franchises will not help in the long run. Expect a nice bump this holiday, not sure what will happen after that. That Gamepad has no game that justifies it's existence yet.

The difference that it makes is that nobody who is actually potentially going to buy a Wii U or 3DS is going to boycott them because they heard about a game they want in one type of press conference over another. Or are you telling me that if Nintendo held their E3 press conference today and it contained each new game announcement from the Directs this year, plus trailers for 3D Mario and Kart, you would run to the store and buy them tomorrow?
 
Inaccurate? The press conferences are not officially part of the conference. That's fact, no?

At this point Dave, I can only assume your multitude of posts per page is a sad attempt to remain relevant because you have nothing to show.

E3 is a trade show. The press conferences take place before the show itself starts. They have always been the bigger deal from a media point of view. Saying "the press conferences aren't part of the conference" makes you look like a silly billy.
 
I watch E3 every year, yes it has diminished but it is still my gaming highlight of the year, by far.



That goes without saying. I really could care less about what other people think, I see many deluded people in here and I genuinely don't understand it. Get over it? Get over wanting Nintendo to succeed and not take missteps? Right... whatever man, keep drinking that Mario flavored koolaid.
That's just it man. Nintendo has been to E3 every year and look where they are. Having an E3 conference doesn't mean you automatically do well or get good exposure. They realized that what they were doing wasn't working so they decided to take a new approach. This way they can distinguish themselves from the competition, especially when the competition is bringing out new hardware. And I have to assume they wouldn't be making this move unless they had a good amount of games to show off.

They're saying "Look, we get that this form of conference isn't working, and you don't want to see charts and sales numbers. So we're going to get that information to those people privately, and instead of having the press come onto the show floor and compete for time with everyone else that shows up at E3, we will show them the games privately so they get the best experience and can report it back to you. And of course since you can't be here we will have a special event just to show off the games to you."

That's how E3 should be, and I agree that it's a big miscue if Nintendo doesn't have their presentation on TV with the other coverage. Ever since we started getting all that pomp and circumstance with celebrities and they started showing things like Kinect and Wonderbook we complain about E3 just isn't for us anymore and that they're just trotting out the same old shit. The same thing happened with the Oscars, now it's more about the Red Carpet and musical numbers then it is about actually recognizing film. Now Nintendo is trying to get the focus back on games and we are complaining about it? For what? Because we won't have a funny on stage goof to laugh about 10 years down the line? Really?
 
What difference does this make? Nintendo is not getting that audience back, not with the Wii-U. They have no killer app to get the attention of the casuals. The usual franchises will not help in the long run. Expect a nice bump this holiday, not sure what will happen after that. That Gamepad has no game that justifies it's existence yet.

... and what does this have to do with the discussion? The guy you quoted is saying Wii's success is not linked or due to their E3 presentations. This thread has nothing to do with whether WiiU has games.
 
Top Bottom