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Shuhei Yoshida blames Hello Games for No Man's Sky PR

Like, I know a lot of people agree with him, but, throwing devs under the bus is maybe not the best way to go about it?


And this is why Sony doesn't respond when, say, Bethsheda puts the blame on them for mods, or someother devs blames devkits, etc, etc. The best course is generally silence, but that upsets people too.

Sony isn't wrong - they can't control what comes out of a dev's mouth.
 
And this is why Sony doesn't respond when, say, Bethsheda puts the blame on them for mods, or someother devs blames devkits, etc, etc. The best course is generally silence, but that upsets people too.

Sony isn't wrong - they can't control what comes out of a dev's mouth
.

Aye, but at the same time if they're going to chuck cash at the thing you'd assume they'd be a little more on the ball about its marketing. They pay for exclusivity, they put out ads, but it's not to do with them? Odd.
 
Shu needs a pr person to help him here. Yeah we hyped the game ridiculously knowing it's not really what the team is promising. got an exclusive console deal and allowed him and the team to talk falsly about the E3 random planets in our stage. But no, it's the developer's fault.

That is not Shu job .
He is the head of WWS .

Shu had no idea at all.

Playing a part of the game means you know everything about it and it's development .............
 
Hello Games is responsible for No Man's Sky PR. As he said, he's an indie developer who was serving as a PR guy -- that really doesn't go hand in hand most of the time. They're separate roles for a reason.
 
Nothing wrong with what he said. The game definitely wasn't what it was promised to be. I think in this instance the fault lies with both parties. It's mostly lies with Murray but Sony is hardly blameless in this.
 
Sony benefited directly from NMS being hyped to obscene levels (which they had a significant hand in) and so did NMS (because they're rich now). NMS stays quiet while Sony blames them, everyone's secretly happy behind the scenes while they misinformed customers and benefited from it. Sony has no reason to be mad at NMS because the team who made it made Sony a good portion of money and if they suffer any backlash they can just blame Hello Games (which they are), good business scheme from everyone involved - well played.
 
Did Sean ask for a PR person? Previously someone posted a quote where he says the he aappreciated their hands-off approach. What if he gave them the same answers he gave us when asked about features. It's hard to know how much responsiblilty is on Sony without knowing how deep they were involved with the game

So Sony partially funded the game, published it, marketed it, but had absolutely no involvement in it? They just have Murray free reign?

Some people will believe anything huh?
 
To all those people saying Sony helped promoting NMS:

Sean lied.

Sony didn't.

So who is to blame?

Sony sat in with Sean and repeatedly controlled what he said so that the public was allowed to think what it wanted.

Sean lied and Sony deliberately supported those lies with an interruption of discourse.

That's lying. That will land you in prison in any particular country if your own prevention of someone's speech was seen as hampering justice. You would have little trust in anyone who was attempting to prevent some important piece of information that would have an effect on your social life and would likely take personal offense to their calculated decision to prevent you from being informed.

It's a lie.
 
You tell me that for profit business company who marketed and approved the game to be sold to consumers is not my friend? I don't believe you.

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It's like Spielberg told shia during Indiana Jones press tour... Sometimes you've gotta be a car salesman. He should done some pr speak spin, not flat out called him out.

Well, his responses were pretty diplomatic if you ask me. He was very PRish about the whole thing...
 
That is not Shu job .
He is the head of WWS .



Playing a part of the game means you know everything about it and it's development .............

So fucking stupid I know.

Sony probably got lied to just as much as everyone else.

Sony: "Hey, so this game seems interesting and we want to know more about it?"

Sean: "Well, it's got this this that this that this and that."

Sony: "Holy fuck, really, can we see it?"

Sean: "It's still in development, but we can show you what we have."

Sony: "Ok, we understand that games in development, are just that - in development. What you have looks good."
 
Damn, GAF really getting into the Clickbait thread titles recently!

Article title could have easily been "Shu Yoshida thinks Sean Murray could have done with a dedicated PR person."
 
Sony sat in with Sean and repeatedly controlled what he said so that the public was allowed to think what it wanted.

Sean lied and Sony deliberately supported those lies with an interruption of discourse.

This implies that Sony knew there won't be features like multi-player components all these time.
Is there any evidence that Sony knew Sean was lying all along? Could it be that Sean simply told Sony what he lied was still in development and will be in the final release?
 
I just don't understand why they wouldn't come out and make statements on the grievances. Just make a statement. ANYTHING! Just say something. I don't care if you're a big studio or small studio, the silence is just damning. This is a fact, whether you have enjoyed the game or not.
 
This implies that Sony knew there won't be features like multi-player components all these time.
Is there any evidence that Sony knew Sean was lying all along? Could it be that Sean simply told Sony what he lied was still in development and will be in the final release?

I think the sticker on the back of that box makes more sense now...
 
I feel like some of the opinions here would be much different if people understood the idea of scope control and how heavily it's emphasized in project management.
 
So Sony partially funded the game, published it, marketed it, but had absolutely no involvement in it? They just have Murray free reign?

Some people will believe anything huh?

Sony offered to provide development funding but Hello Games denied if I'm not mistaken. They only requested financial assistance for promotion and publication.

It's not the first time Sony got rekt because of their flexible policies...The Order and Rime are other projects that didn't deliver in the end.
 
Not period.

People losing their shit over this. This was Sean Murray fault and only his.

You really think that there was no oversight whatsoever from Sony? None? As in they just said, "Release on our system when you're ready, kthxbye!" And that was it?
 
Not period.

People losing their shit over this. This was Sean Murray fault and only his.

Sony threw money in this exclusive, they promoted this exclusivity, even felt proud of this exclusivity, Sony seemed very attached to this exclusivity and they didn't provide the proper PR management to handle it?

I'm sorry but I can't help but feel Sony is trying to get their hands washed and blame it all on Hello Games.
 
omg Shu was in the same room as a developer that published a game on the platform.... they're best buds and they laugh and roll in piles of money together at night!

its called a photo op.

Photo ops tend to occur when someone wants to market a game. Marketing a game suggests they know what the game is.
 
Exactly. And even if they didn't have any idea there is responsibility that goes with that. They threw and Indie dev. Into primetime ffs. Willingly and knowingly.
I just want to know how they got played so badly by a dev if this is what happened and they didn't know
 
So Sony partially funded the game, published it, marketed it, but had absolutely no involvement in it? They just have Murray free reign?

Some people will believe anything huh?
Depending on your deal, yes. That's how it goes. Sony is very much hands-off when it comes to CONTENT and 3rd parties.

I'm sure you've heard of the "Pub Fund" they offer Indies and ask for very little in exchange. They are very good to work with as an independent.

They give you the venue and a microphone, they don't make a band for you and write your music - that's your job.

Sony sat in with Sean and repeatedly controlled what he said so that the public was allowed to think what it wanted.

Sean lied and Sony deliberately supported those lies with an interruption of discourse.

That's lying. That will land you in prison in any particular country if your own prevention of someone's speech was seen as hampering justice. You would have little trust in anyone who was attempting to prevent some important piece of information that would have an effect on your social life and would likely take personal offense to their calculated decision to prevent you from being informed.

It's a lie.
That's not how any of this works.

-

Lots of people in this thread are apparently well versed in what is behind the curtain of our developer/platform holder agreements like you are all developers with inside knowledge of the process.

Or

People just spew the latest garbage in an epic display of Murray-esque jargon hoping to create a narrative of misinformation bases solely on your cluelessness.

I'll let the cooler, less hyperbolic heads decide.
 
So Sony/Microsoft/Nintendo hold equal responsibility with developers for all bug-ridden games released on their respective platforms?

If the first thing you see when you boot up the game is "Sony Interactive / Nintendo / Microsoft Studios Presents" then, yep! Absolutely.
 
Pretty big gap between quotes from article and the thread title.

Comments seem pretty sensible to me in context and hardly constitute throwing anybody under the bus.
 
Part of the blame is absolutely on Sony. Their name is all over this game. I'm not saying equal blame, but certainly some of it. How much, I haven't really thought about.

You can say that Sony didn't know about all the stuff in detail, but at the end of the day they profited off of this as well as HG. It is an exclusive to their console. If Sony truly didn't know anything about all the stuff going on with development and the state of the game and the misinformation, it was still their choice to not know. They could have implemented some sort of quality check or even put just one guy on checking in on the situation, which when we are talking about millions in profit (let alone future profit from brand image and potential hardware sales) that would hardly be anything for them. They sure as heck willingly put a whole lot of cash into the marketing and I just can't imagine they just did that on good faith alone.

Now, if they want to throw HG under the bus I am all for it. Sure, I think the honorable thing for them to do would be to shoulder some of the blame for a product that they very well know is synonymous with their brand. However, if they are just going to clam up then the least they could do is make an example of HG and throw them under the bus if for nothing but to serve as a lesson to any other devs who might want to do business the same way HG did. Maybe they would think twice seeing that if they screw up royally like this and don't say anything about it, it's under the bus you go!
 
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