I hate writing a post like this but the genesis for this article is an IDC report, which is highly questionable. IDC and the other main market reporting vendors have a long history of producing reports that support the biases of their main sponsers. In their world the Zune triumphed, the chrome book is a best selling laptop and the iPad is a failure. All the evidence to support this is easily found as people have been commenting on this for years.
Apple has no need to reveal the sales of the Apple Watch. Maybe they have something to hide like poor sales. Or maybe they are tired of the market share pissing contest.
What is interesting is that the Swiss Watch Industry has reported declining sales in Swiss watches for the last 15 months.
http://www.fhs.swiss/eng/statistics.html
What product launched recently could be impacting the Swiss Watch industry? What product launched recently might some companies be willing to pay to have discredited, a bit of the old FUD.