Yeah, i think Microsoft didn't think there was any point at this time, their market goes more for hardcore gamers who follow news, but you'd think advertising Game Pass would be great for them, tell parents that their kids can have a bunch of games fast without them having to pay much, with online multiplayer included.
I showed a family member my Xbox and she genuinely thought i had bought a bunch of games fast until i told her about Game Pass, which she seemed interested at, even noticing it had Fifa games(she didn't care it didn't have the latest game, though no doubt my cousin would care) and at the moment i just thought that Microsoft should have been advertising this service a lot more.
I guess they are hoping for word of mouth, for people passing on stores to notice a new console came out and for them to have the big exclusives ready before actually saying anything?
Still, it's not as if they don't have anything, particularly for the crowd who don't follow gaming news or just wants to gift someone a console, those kinds of people would see Game Pass and think "Hey, i can just give hundreds of games at once and the commercial says they are big games, i will gift them a Xbox rather than PS5" while a lot of people online would mock the commercials and not change much.