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Sony launches new PS3 ad campaign (videos inside)
- Thread starter Wollan
- Start date
Shao Kahn Brewing a Stew
Banned
Nice ads... 
RichieRich
(works for gametrailers)
Tideas said:
"Universe of Entertainment":
http://www.gametrailers.com/player/27328.html
"Only on Playstation 3"
http://www.gametrailers.com/player/27329.html
A Human Becoming
More than a Member
The lack of Lair in the ad makes me smile.
Shao Kahn Brewing a Stew
Banned
ICallItFutile said:
It's there as symbiote (or whatever the hell you guys call the black slug).
Jive Turkey
Unconfirmed Member
I have a hard time believing that someone with a picture of Noriko's ass as an avatar hasn't grabbed a copy of Warhawk yet.Truespeed said:
SolidSnakex
Member
shagg_187 said:
Yeah it's like they're ashamed of it but have to include it anyway because it's part of their first party lineup, so they just toss it in quickly and move on.
SolidSnakex
Member
SRG01 said:
It's only being advertised as a PS product in the commercials i've seen.
Lord Error
Insane For Sony
Hmm, I can't say I think this PS3 ad is really that good. Ratchet ad on the other hand is really great.Concept17 said:
Btw, that subway shooting ad loses much of it's novelty and appeal when you know that it's a complete ripoff of a scene from a TV show (an awesome UK show called "Spaced"). It's true that it never broadcasted on TV, so it's not a "real" ad, but still, I don't like it for that, just as I don't like that gnome ad for Travelocity (idea copied from a movie "Amelie")
Ploid 3.0
Member
Truespeed said:
Ha 8 spu's 8 tentacles. I didn't think of it like that. Maybe no kraken in uncharted. About selling cell, it's a pretty significant part of PS3. It's the heart and the octopus seemed to be in the middle of all the things that were going on in the blob in this ad. Smashin the gutar, presenting game tv squares, holding things. It's something I didn't think about. But yea, I think it's all part of uncharted's spoiler!
Demigod Mac
Member
Overall, great. Typical Sony weirdness with the morphing PS3, but tons of great game footage. Mention of Blu-Ray and Spider-Man 3 (boosting consumer awareness YES THANK YOU!)
and then the more easily digestible price of $399.
It's like Sony just realized the beating they are taking and decided not to fuck around anymore.
and then the more easily digestible price of $399.
It's like Sony just realized the beating they are taking and decided not to fuck around anymore.
BlackGoku03
Member
What's special about the Wii adds, GP? Japanese guys in a small car coming up to strangers asking them to play...
It hits its dempgraphic just like these new PS3 ads hit its demographic. It's hard to deny that this ad:
1. Is a substantial improvement over the white room.
2. Features games and other components available with the system.
3. Has catchy CGI and music for males 13 to 29.
It hits its dempgraphic just like these new PS3 ads hit its demographic. It's hard to deny that this ad:
1. Is a substantial improvement over the white room.
2. Features games and other components available with the system.
3. Has catchy CGI and music for males 13 to 29.
Lord Error
Insane For Sony
No...hauton said:
Octopus = Cell (8 tentacles = 8 cores (1PPE+7SPUs))
DeejayKnight
Member
Sho Nuff said:SPIN IT!
Oh-oh oh-oh oh-oh-oh oh-oh oh-oh oh-oh-oh
:lol :lol :lol :lol :lol
Any way it goes, the new ads look badass, though. I just hope to see more like this, and i'm highly intrigued to see what they have in store for '08.
davepoobond
you can't put a price on sparks
i liked the white room ads 
DCharlie said:
Joke would've worked, except the "suckers" are in fact "speakers" in that ad...
I think the ad is going to go over well... Clearly they're missing out on the retirement home crowd, which obviously isn't wise, but this ad will resonate well with the "playstation-age" gamers, teen through 30's males... Which is good, because these are people that are not as reluctant to spend that cash on something like a game machine...
I always thought the black onyx mouse over ads were cool how the stuff morphed based on selection title, this works pretty well too... Of course, there will be people who don't like it though; some that genuinely don't like it, some rooted to other machines, or those who still can't forgive Sony for finishing off Sega in the hardware segment...
Can't win them all Sony!
P.S. Give Uncharted the awesome commercial quality that Ratchet got please! More people need to become aware of this new IP...
Ploid 3.0
Member
J-Rzez said:Joke would've worked, except the "suckers" are in fact "speakers" in that ad...
I think the ad is going to go over well... Clearly they're missing out on the retirement home crowd, which obviously isn't wise, but this ad will resonate well with the "playstation-age" gamers, teen through 30's males... Which is good, because these are people that are not as reluctant to spend that cash on something like a game machine...
I always thought the black onyx mouse over ads were cool how the stuff morphed based on selection title, this works pretty well too... Of course, there will be people who don't like it though; some that genuinely don't like it, rooted to other machines, or those who still can't forgive Sony for finishing off Sega in the hardware segment...
Can't win them all Sony!
P.S. Give Uncharted the awesome commercial quality that Ratchet got please! More people need to become aware of this new IP...
Yea I liked how they did that. You can see them pulsating. So much visual stuff going on which is why I want it in HD. I like how Nariko's chain blades are swinging around in the end of the 30second ad.
The 30second commercial is all about the games. But with the 60second they try to add some of the features of PS3. No easy task considering what all it can do. Only showed BR movies, PSN, and Home.
davepoobond
you can't put a price on sparks
neptunes said:
there probably will be. this is more a "Buy PS3" commercial rather than "buy this game for your ps3" advertisement.
Wow talk about trying too hard to be hip :S
The TV spots focus so much on the transforming art that they utterly forget the games.
It's almost like they in the very last sec stopped up and said: Wait, didn't we forget something... oh yes, the games. Quick let's throw something in from Gametrailers.com
Who can honestly claim they were wowed by the actual game footage? No one because the game bit's are too short and presented in highly unfavorable angles making them look daft.
Just take Uncharted as an example, the game is a visual stunner but the PR guys manage to make it look like a last gen platformer. Twits, show footage where the animation blending, water, foliage and hand combat are noticeable.
SCE should get rid of the PR department and instead let the game developers make their own trailers to be aired on TV as it's obvious that the PR guys haven't even bothered to look into the games they are trying to sell people.
This is just as bad as the "long time to load, old squint your eyes to see game footage, no one is clicking this crap" banner adds they also are throwing out.
30 sec of the latest Uncharted trailer and 30 sec of the latest R&C trailer would sell more consoles than these two 60 sec adds which even fails to convey the PS3's multi functionality (if any, these new adds will only succeed at scaring away the female audience).
The TV spots focus so much on the transforming art that they utterly forget the games.
It's almost like they in the very last sec stopped up and said: Wait, didn't we forget something... oh yes, the games. Quick let's throw something in from Gametrailers.com
Who can honestly claim they were wowed by the actual game footage? No one because the game bit's are too short and presented in highly unfavorable angles making them look daft.
Just take Uncharted as an example, the game is a visual stunner but the PR guys manage to make it look like a last gen platformer. Twits, show footage where the animation blending, water, foliage and hand combat are noticeable.
SCE should get rid of the PR department and instead let the game developers make their own trailers to be aired on TV as it's obvious that the PR guys haven't even bothered to look into the games they are trying to sell people.
This is just as bad as the "long time to load, old squint your eyes to see game footage, no one is clicking this crap" banner adds they also are throwing out.
30 sec of the latest Uncharted trailer and 30 sec of the latest R&C trailer would sell more consoles than these two 60 sec adds which even fails to convey the PS3's multi functionality (if any, these new adds will only succeed at scaring away the female audience).
Very nice!!
At first I thought maybe they should show the box a bit more -during- the commercial (in addition to showing it at the end) but then I saw the ad builds up some sort of anticipation of "what the heck is this monster?" that is resolved at the end so its not a bad thing.
At first I thought maybe they should show the box a bit more -during- the commercial (in addition to showing it at the end) but then I saw the ad builds up some sort of anticipation of "what the heck is this monster?" that is resolved at the end so its not a bad thing.
Tieno
Member
I think this console ad shows more actual game footage and tries to show what the actual system can do than the other console ads I've seen, which almost exclusively focus on life style and image. These ads do a pretty good job for trying to convey a rather complex message (games, system capabilities, image, et) in a short time.VonGak! said:
Pretty damn impressive ads if you ask me.Definitely geared towards late teens to 30s audience.Loved the transformer-esque black/white stuff.One might argue about the game clips not beeing the best they could be, but really, those games will have their individual commercials no?
They made a great, fast and compelling 60 (or 30) second commercial with all the stuff they need to be pimping.Games, Blu-ray, PSN-Home and $399 price.
The only fault i see is that they should've done it earlier.
They made a great, fast and compelling 60 (or 30) second commercial with all the stuff they need to be pimping.Games, Blu-ray, PSN-Home and $399 price.
The only fault i see is that they should've done it earlier.
hauton said:
The male octopussy has it's genitals on the tentacle.
And when it is planning to mate, it releases it's tenteacle, and it (the tentacle) swims out on it's own and find a female octopussy and goes on about it's buisness, when the act is done, it's becomes a part of the female octopussy.
So Nature also planned for redundancy on the octopuss-tentacles, just as IBM/Sony/Toshiba did on Cell..
Very true ^.^Tieno said:
It's just that I'm afraid it won't cut it for Playstation this time around because the general perception already is that the console lacks games which stands out and makes it worth buying.
So showing a TV-spot filled with distraction (the black utility CGI thingy) and music repeating "be prepared to be stunned, this will take your breath away" will just seem like fog (EDIT: do not trust your eyes, think what we tell you to think) to the viewer when the game-clips shown almost scream mediocrity.
I guess my biggest issue is that they haven't called in the doctor ensuring that the games are shown from their very best angle but instead have found random clips where some are outdated and actually work against the games (show the inside view of GT5 and stay away from the angles where it looks like GT4).
Game trailers circulating on the net like those for GT5, R&C, Uncharted,... (can't think of others) cut to the length of these TV-spots would convey the message of PS3 having games better and hit their targeted audience.
I just do not think that the main R&C audience nor their parents (I had to ^.^) will be caught by these new TV-spots.
AdventureRacing
Member
Why did they get rid of the voice at the end of the ads saying 'playstation'? I think that was a mistake.
The uncharted and R&C ads were good but i really don't like this one, and i doubt it will have much impact. Although compared to the white room it is a big improvement.
The uncharted and R&C ads were good but i really don't like this one, and i doubt it will have much impact. Although compared to the white room it is a big improvement.
AltogetherAndrews
Member
VonGak! said:
Action and motion is far more important to an ad like this than animation blending and foliage. They aren't marketing to NeoGAFers.
As for leaving it up to the developers... you understand that these are general platform ads, yes?
Tideas said:
Quite simple, people already need to be aquainted with the games to look through the horrid shots used for the TV-spots.
There can't be any doubt about how PS3 hyped I am but these two spots actually managed to cool me down.
Next time making PR for a game console, make sure to actually show the games in a way people will want to play them.
AltogetherAndrews said:
I do agree with your action comment (I even said it my self with the hand to hand combat example) but Nathan climbing a flat wall doesn't impress anyone nor dos it have much action plus the shot actually made the game look low poly.
These PR people are straight out hurting Uncharted.
They should have used something like one of the many action gifs taken from the latest Uncharted trailer.
It's pretty obvious that the PR guys never worked with the game developers but went through old footage and took the first they could find (after all both you and I have seen the shots used before).
AdventureRacing
Member
Tideas said:
Why do i need to back it up?
I doubt we will ever know how effective the ad is, personally i hope it works im just saying i doubt it's effectiveness. That's just my opinion and im happy for you to disagree.
Edit: I agree with Vongak. Those images shown in the gifs are the sort of things i'd like to see more of in the ad.