The Faceless Master said:what limits? any artificially implied limit in an EULA or TOS still has to actually stand up in court.
Any software, movie, nusic or whatever that you buy, doesn't actually really belong to you. You don't own it per se, you just bought a license to use it in a specific way, while you own the physical support (or hardware). So no, you can't do anything you want with it. You can't buy a DVD from HMV or Best Buy or whatever and then rent it, or distribute it, or edit it and upload it on YT or whatevs.