It's not about what people wanted to see that matters. What people want is internal. It exists without choice. I want that girl, I want this luxury, I want these drugs, desire this, desire that. What you actually do is a very different thing. I don't care if the people wanted to see it, and NBC wanted the ratings.
Choices have to be made for the greater good, a progressive society. Media has a big responsibility in that given their influence. Specifically the president of NBC in this particular case. And they showed absolutely no values beyond the ratings and the money. If they at least acted with some kind of sensitivity to the situation, warnings and context, it would have been better. The first picture posted on their front webpage, and in GAF's thread, was ridiculous though. Pure attention grabbing. Purely used as a means of advertisement in their case.
Not only was it the epitome of "offensive", hypocrisy at its best in this case, it showed no awareness of responsibility in their case. So yeah, blame the ****ing public. Way to teach being responsible for your own actions, and not blaming your own faults on others. The media simply wants to be a machine, acting on reflex. At some point they need to man up to their responsibility, even in the most minor forms.