The way I figure it is this: The average length of ownership is around 5 years. So 1/5 of car owners are buying a new car each year. Divide that by 12, and that means that 1 out of 60 people are buying a new car each month. Exactly how much varies over the course of the year, but still a large number of people are buying a new car in December. I suppose, might as well make it a gift.Christmas time car commercials where the husband or wife will buy the other a new car. If that was me I'd be fucking pissed, because that's a lot of money to be spending without talking about it first.
The way I figure it is this: The average length of ownership is around 5 years. So 1/5 of car owners are buying a new car each year. Divide that by 12, and that means that 1 out of 60 people are buying a new car each month. Exactly how much varies over the course of the year, but still a large number of people are buying a new car in December. I suppose, might as well make it a gift.
Whether or not this makes any sense depends on the people involved. My mom doesn't really know much about cars, nor does she really care. So, my dad handles all of the car purchasing. As far as I know, my mom usually isn't even there when my dad buys the car. He just buys it, and it's understood that it's her car.
Using words that makes their claim seem stronger than it is. "Fights" bad breath, "virtually" spotless, tastes "just like" regular, etc.
"You could save up to 50%!"
So you are giving me a cast iron guarantee that I'll save anywhere from 0-50%. Wow, that's, um, tempting.
"Now 85% fat free!"
So, 15% fat then. That's actually pretty poor.
Basically, any time they use really vague, misleading words to try and fool you. It's insulting.
Creams and Shampoo: 'It has <some plant> extract to <change something on the molecular level> *CG bullshit*.'
There was some cream that said it had shiitake mushroom extract and it did something. Does someone knowing that it uses shiitake extract really mean something to anyone?
The 'good' guy in every commercial is much better looking than than the 'other' guy.
Doesn't matter what it is about. Even if the other guy is good looking he has to be slightly balding or overweight.
That's what they're counting on. A good rule of thumb, flip their claims on their head, and see if it still sounds like a good deal.I actually never thought about this. Makes me wonder now.
Using cheesy words to make effeminate products sound masculine. I'm sure there is a L'oreal man cream called something like, "super dynamic, hydro-energetic turbo booster". Like, really guys?
Using words that makes their claim seem stronger than it is. "Fights" bad breath, "virtually" spotless, tastes "just like" regular, etc.
When they claim most people preferred something, and back it up with some small print like "63% of 187 people asked...". It just smacks of doctored stats. Why such specific numbers?
Yeah, I know it's required now, but the stats always seem curiously specific. I mean, the % will usually be specific anyway, but why is the field always so specific and minimal? It's usually a hundred and odd, but nearly always a very specific number like 157 or whatever. Why not just ask 500? Or even 200? It's the fact that it's never a round number that raises suspicions for me, more like they are bending the rules that flat out breaking them.On the contrary, I think that's part of the recent movement to provide citations and disclaimers for everything. It's only started being like that in the past couple of years.
Yeah I think it comes down to the same reasoning why mid 20's stars usually play teenagers in shows/movies. Except in that case it works from both ends. The adults watching the show can relate because they look more like them and so it's easier to get into it. Younger generations watch and think that's how they'll be when they're in high school. And high schoolers affirm the assumption in their head that they are in fact adults.I have noticed in Commercials for kid stuff like beyblade or Nerf guns that they use guys who are in their late teens when the target audience has to be no older than 12. I guess its to trick kids to thinking its cooler or something.
I hate fake chewing in food commercials, especially when it looks fake.
I used to cliff jump and take a lot of risks...But I don't take risks when it come to [something completely different solved by product X)
You know how winning a relay requires a team effort?...so that's why I trust my [some issue] with the hard working team of [business or firm Y]
...sigh...
How about car commercials? I never understood those. Like I go out every day and buy a $20,000 car with a payment plan, simply because they parade something shiny in front of my face. There's no way to put a "buy now" sign on $20,000.
While true that a car is a major financial investment, we have over 300 million people and we don't all need a car at the same time. For someone whose car has broken down or someone who would like a new car, an ad could be the thing that pushes them in that maker's direction.