As Kswiston pointed out above, this movie has had really good legs, which can't be chalked up to marketing or OST (Well who knows), it has to have some type of solid WOM.Amazing marketing, great OST and that's pretty much it to be a huge success, terrible movie though.
I mean this is the 7th weekend and its holding amazingly well. ANd near the upper half of comic book movies this late in its run.
Since Iron Man 1, the only superhero films to made more than Suicide Squad's current WW gross without China are the two Avengers films, the two Dark Knights, Iron Man 3, Civil War, Batman B Superman, and Deadpool.
So 4 Iron Man, 3 Batman, and a Deadpool film.
Deadpool and BvS (minus China), will only end up $20-30M ahead at that.
I don't know how anyone could have expected a much better result for Suicide Squad than the one it ended up with.
Yeah, like we can talk about how much better it could have done with China and the likes, but I honestly can't imagine many pegged it for this much.
It's DC's best non-Batman film ever (Yes, I realize he is in this for like 30 seconds, but hardly a focus on the marketing/promotion)