Transformers films are pure garbage cinematic wise but they look nice on the big screen, so there fore sold billions worth.
Same for apple products. People that are buying their phones and tablets are either 1 of 2 people.
1. They are apple brand loyal customer, so someone who buy's mostly apple products.
2. Want to get in on mobile, easy to use UI wise products.
People who want more control go with Android and the likes.
Apple will always sell I never denied that, but their days of creating something that changes the industry are over. Your honestly going to tell me the Cylinder aka Mac Pro has lit the production world on fire? Your telling me that the streamlined version of Final Cut has made a huge impact among Production/designer's? Because the general consensus is it made them use Adobe.
Reason I say this is I work in TV and work with the advertising/production house.