All of this is from the Press Conference held today.
9:05AM Look at computers. Telephones. As they became portable and affordable, the were more adopted.
9:06AM "For energy to be distributed, it had to be clean." Its mission: To make clean reliable energy affordable for everyone in the world.
9:12AM Cost, flexibility, reversibliity, and electrical performance. Ladies and gentleman, our table of contents for the next few.
9:13AM Cost. It's cheap. Fuel flexibility. "We can use a variety of materials... this fuel cell can take any of those fuels, and because of the unique chemistry, use that to produce electricity without the need for chemical plants that are complex that need to process the fuel. The fuel cell does all that for us. That's the uniqueness."
9:14AM "Depending on what location [the customer] use the product, they can use the local fuel. That's a big deal. Secondly, if you have the choice of multiple fuels you can switch at will, you can arbitrage, you can get the cheapest fuel going into your box and get the best economics out of the box. That's how it's useful." Can we use other powder to power fuel cells? Is that too recursive?
9:15AM We're looking at a Fuel + Air <-> Electricity equilibrium equation. This fuel cell can go both ways in this equation.