Hmmmmm, Gamestop has been wrong on prices lately - they originally listed LoHIII for $29.99, then bumped it up to $39.99 just this week.
OTOH, Amazon.com also says it's $19.99, and it lists the publisher as "Jack of all Games", which is the budget title division of Take Two I believe.
(Anyway, the game itself was announced a whiles ago, so I don't know why people in this thread are surprised it's coming out)
Hmmmmm, it also looks like they dropped the price of VCS down to $29.99 as well