AE and Sweeney know exactly what they are doing. Sweeney is first and foremost a businesswoman. Even as a child she had business mindset:
"Sweeney became interested in acting after auditioning to be an extra in an independent film that was shooting in the Spokane area.[13] To convince her parents to allow her to pursue acting, she presented them with a five-year business plan.[14]
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In 2020 she launched her own production company, Fifty-Fifty films, which was behind the hit romantic comedy Anyone But You which she starred in alongside US actor Glen Powell.
Speaking about her role in the company, she said: "I have to be like, I want to be in the room, I want to sit in every single meeting and want to be involved in every decision, I want to be taken seriously as a producer.
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Sydney Sweeney said in a recent interview with GQ UK that starring in Sony's "Madame Web" was a "strategic business decision" that more or less paid off despite the film being one of the year's most infamous box office flops. In Sweeney's eyes, "Madame Web" got her in the door at Sony Pictures and that's where she was able to have a massive box office success with the romantic comedy "Anyone but You."
"To me, that film was a building block, it's what allowed me to build a relationship with Sony," Sweeney told the publication. "Without doing 'Madame Web' I wouldn't have a relationship with the decision-makers over there. Everything in my career I do not just for that story, but strategic business decisions. Because I did that, I was able to sell 'Anyone but You.' I was able to get 'Barbarella.'"
The 27-year old actress rose to fame after starring in the hit HBO series Euphoria, playing the popular and troubled high school pupil Cassie.
www.standard.co.uk
"Madame Web" flopped at the box office, but Sydney Sweeney says it was a smart decision because it got her in the door at Sony Pictures.
variety.com
She knows what's she doing and the climate she's doing it in. Same with American eagle; they said in the run up to the ad campaign they aimed to be provocative and that it was going to push buttons. But none of it is ideological or political, even her registering as Republican on Trump's birthday--You think she doesn't know that's public record? It's all business, and y'all getting played if you think there is some culture war victory for you here
And with this she is getting ready to launch her lingerie brand with bezos linked investors