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[Majine]

(The Twitter dude is the reviewer for The Guardian)

So clever that I chuckled.

Have a nice day.

 

[Resilient]

I did a lol

 

[iMax]

Genius.

 

[GrantDaNasty]

Only 2 stars short of being a movie about the United States.

Getting deja vu regarding "10 OUT OF 10", featuring Batman: Arkham City.

 

[pfkas]

haha genius

/doffs cap

 

[Transistor]

 

[strafer]

The Last Of Us of movies.

 

[Gordon Shumway]

LMAO brilliant!

 

[Stormwatch]

I wonder why they would even bother putting it on the poster in the first place. I'm sure there were reviews from others that wouldn't have caused a controversy like this.

 

[Ray Wonder]

That's a hilarious way to viral advertise. I want to watch this now just because how clever that is.

 

[Chuckie]

I wonder why they would even bother putting it on the poster in the first place. I'm sure there were reviews from others that wouldn't have caused a controversy like this.

Yeah but then we wouldn't be talking about it now would we.

 

[Harmen]

Haha, amazing and a smart way to deal with critique. To those who notice, it appears that the two stars is a minority opinion and they are not afraid to show it.

 

[Fliesen]

 

[Red Liquorice]

There already is a British Classic of this story:

 

[itwasTuesday]

Approved

 

[Frecklestein]

It gets a five for that alone.

 

[Ray Wonder]

Hahaha that's great.

 

[jotun?]

I wonder how many of those 4 and 5 star ratings are on a scale of 10

 

[Gordon Shumway]

This isn't as funny..holy shit.

 

[Numb]

Smart move.

 

[Frog-fu]

That's damn clever.

 

[reptilescorpio]

Fantastic marketing move. Gets them plenty of attention and draws attention to the fact they got plenty of good reviews which would probably convince whoever sees the poster that it's a great movie.

 

[Shuggananas]

I wonder how many of those 4 and 5 star ratings are on a scale of 10

plot twist : they're on a scale of 100

 

[PillarEN]

Hey Emily Browning is finally in a movie with a fresh Rotten Tomato score. Finally. Poor girl kept getting cast in bad flicks.

 

[kewlmyc]

I'm impressed. That's clever as hell on their part.

 

[Moppet13]

I really hope that guardian review is actually 2 stars.

 

[Mdk7]

The OP made me chuckle, but this is even better!

 

[Sölf]

That's pretty awesome.

 

[Ray Wonder]

Is that 8.2 trillion retweets and 6.8 trillion favorites OP?

 

[Majine]

Is that 8.2 trillion retweets and 6.8 trillion favorites OP?

Hah.

No, my Twitter is in swedish. Tn is short for Tusen (Thousand).

 

[Daffy Duck]

Lol, that shit Kray.

 

[iMax]

I really hope that guardian review is actually 2 stars.

Sure is.
http://www.theguardian.com/film/201...rdy-on-double-duty-in-cartoonish-krays-biopic

 

[gdt]

What's the original quote?

 

[Triggerhappytel]

Sure is.
http://www.theguardian.com/film/201...rdy-on-double-duty-in-cartoonish-krays-biopic

This is genuinely brilliant. Bravo to whoever came up with this idea!

 

[Ray Wonder]

Hah.

No, my Twitter is in swedish. Tn is short for Tusen (Thousand).

Such a swedish sounding word. Tusen. Love it.

 

[Famassu]

So... did the Guardian give it only 2 stars or is that big quote in the middle edited so that it just takes a few positive words from a review, even though all-in-all the review was negative?

EDIT: oh, just saw that Guardian's review was 2 stars.

That's kinda lol. Clever marketers.

 

[sixteen-bit]

the graphic designer deserves a raise

 

[Messypandas]

What's the original quote?

Its not the quote its the fact that they stuck his 2 star review in between the two heads to make it look like 5 stars had been obscured.

 

[Moff]

So... did the Guardian give it only 2 stars or is that big quote in the middle edited so that it just takes a few positive words from a review, even though all-in-all the review was negative?

it's the guardians 2 stars
took me a while to realize that this isn't about the quote, either

 

[Htown]

Wow. That's actually amazing.

 

[gerg]

I'm sure that this could fall under some form of legal misrepresentation.

 

[Meciu]

Lol, it took me a while to realize why it's so clever..

 

[Zukuu]

I don't get it. What did they do, just add stars?

edit:

it's the guardians 2 stars
took me a while to realize that this isn't about the quote, either

Op should have seriously mentioned that the twitter guy was from the Guardian...

 

[MikeHattsu]

I don't get it. What did they do, just add stars?

They hid the 2 star review in-between some 4 star ones.

 

[Dabanton]

I don't get it. What did they do, just add stars?

edit:

Op should have seriously mentioned that the twitter guy was from the Guardian...

They used the characters to make it look like it was a 4 star review instead of a 2 star one.

 

[GoldenEye 007]

Yeah it would have been helpful to know up front that Benjamin Lee works for The Guardian.

Knowing that, it is pretty hilarious.

 

[Moppet13]

it's the guardians 2 stars
took me a while to realize that this isn't about the quote, either

I didn't even realize this, I thought they totally took the quote out of context and had the guardian review 'blocked' by the characters.

 

[Skiptastic]

That is incredible. I wish more people were this creative in their advertising. :lol

 

[Kabouter]

I love this so much, it's amazing

 

[Triggerhappytel]

I'm sure that this could fall under some form of legal misrepresentation.

Why? They show that it's a two-star review. They don't intimate anything else; just leave people free to make assumptions to fill in the gaps.