We do give American sports a chance but the fact is they are on Channel 5 (were when i last watched them) along with the NBA and the Baseball at about 2am in the morning and no-one likes watching replays of "live sports" during the day so theres no chance there. Also its hard to convince people who watch a full flowing game of Football (soccer) with 1 ad break in the entire game to sit and watch sports where every 5 minutes the teams find excuses not to play but celebrate Doritos new steakburger flavoured crisps. It is quite a culture shock to see sports where i feel you are watching 90 minutes of advertising with a few minutes of sport thrown in to break up the monotony