-
Hey, guest user. Hope you're enjoying NeoGAF! Have you considered registering for an account? Come join us and add your take to the daily discourse.
Uncharted 4 Marketing Push is HUGE!
- Thread starter viHuGi
- Start date
- Status
Primethius
Banned
You sure you're not getting the TW2 budget confused with TW3's? I don't recall the $12 million number being floated for TW3.
SlimySnake
Flashless at the Golden Globes
meh. they will spend $50 million marketing a game that was always going to sell millions instead of saving a fantastic studio like Evolution Studios.
Sony has got its priorities all screwed up.
Sony has got its priorities all screwed up.
SlimySnake
Flashless at the Golden Globes
All three Uncharted games cost $20 million each. This one was in development for longer than the others, but ND isn't a massive studio. It's probably close to SSM's size now which should put it around the $44 million range of God of War 3. No way in hell it cost $80-100 million.
100% sure. Maybe the original people pushing that number were confusing it for TW2s budget. But this number (maybe it was 15, but still) was definitely being dropped in Witcher 3 topics. Their whole point was that Western games had bloated budgets. I really don't know what to search for unfortunately, but I'll try and dig something up on mobile.
This gen is way more expensive to develop for though, and this game is way bigger and asset rich than GOW3. That said my 100,000,000 dollar number includes marketing which usually makes up half a total budget for big movie and game releases. I'm not including manufacturing and shipping which also adds up.
Making money is their priority
Astral Dog
Member
they want their top dog to sell big, less risk, maximun profit,more brand awareness, more PS4s sold, happy fanboys.etc.
it makes sense to me,other games like RC are there to push diversity.
Astral Dog
Member
when did this happen :O
http://www.gamespot.com/articles/this-is-how-much-the-witcher-3-cost-to-make/1100-6430409/
They're in the black. Modern games are very expensive, we've been in the Hollywood budget era for awhile now. Sure you can make cheap ones, just like you can make cheap movies. But big blockbusters come with a huge budget and an even bigger marketing strategy.
This is a pretty cool (though now slightly dated) look at the film industry side of budgets and costs: http://www.boxofficeprophets.com/column/index.cfm?columnID=8353
SuperSonic1305
Member
Champions League is bigger than the Super Bowl.
Mushroomer25
Member
That seems like a false equivalence. Sure, Uncharted will do well. But the mainstream audience needs to hear about it for those numbers to happen.
There also wasn't much saving Evolution. Sony realized they didn't need two 'driving game' studios.
gundamkyoukai
Member
ND is rather big now over 350 were working on UC4.
About 120 or so work on the other UC games.
This game will easy cost around that much will marketing added in .
potatohead
Member
It's been on almost every NBA playoff game I've seen, at least one ad.
Not that I watched every game, but the ones I watched at least.
GifGafIsTheBestGaf
Member
damn makes sense, first time for me seeing it as well (since back then was hard to watch these matches and i wasnt into internet)
btw, i know you guys dont see it as a biggie but this is probably the biggest event on football (or any other sport) second to the World Cup
probably
Since GAF is very anti-piracy, I wonder what they think of these streams.
potatohead
Member
Marketing will make a game like this go from 6 million sales to like 12 million.
It's not at all wasted money. Not everyone visits GAF.
This is one of, if not the, greatest looking games ever made. If Sony does not spend a crap ton advertising it even if just for that fact, they would be absolutely idiots.
BeforeU
Oft hope is born when all is forlorn.
what's so huge in this?
btw I think no one markets first party games like MS.
LOL good catch
btw I think no one markets first party games like MS.
LOL good catch
El-Pistolero
Member
You mean football?
This is the final piece of the jigsaw.
The Last of Us 2 is going to start in the North West of post apocalyptic England in the year 2016, following Yaya Toure as he desperately traverses the continent looking for the fabled cake which will cure all infected.
"The UEFA Champions League last year drew a global audience of 380 million viewers, while Super Bowl XLIX had the attention of 114 million viewers, a record for US television."
Rellik
Member
Yeah, I mean who the hell even watches the biggest domestic competition in the world's largest sport?
Are you kidding me? Do you even know what Champions League is?
You know, there is this magical land that exists outside the US - it's called the rest of the world.
Haha, I was going to point out you see Xbox ads in US soccer all the time. Not sure that means a bigger push.
However, Uncharted 4 literally just showed up in a Hulu ad as I was watching it X-D.
Yea Uncharted 4 is probably the closest thing to Halo 3 levels of advertisement, mail packaging, lock screens, buses, live sports, theaters...etc. They just needed something as huge and magical as Starry Night, damn that would've been epic, since their tag line is very similar too, "Finish the fight" for Halo 3, "A thief's end" for Uncharted 4.
Silent Hill
Banned
Sure is. I think this will be Sonys highest selling game to date.
visiblemode
Member
LMAO, that turned around quickly. Good to see it was a misunderstanding.
As for OP's point. The ads are everywhere. This is gonna be big.
To be clear we are talking about one game versus a season of football. Regardless the champions league is immensely popular across the globe.
I always find it funny when there are people who have no idea how huge the CL is. It's just another "soccer" match. Right.
hydragonwarrior
Member
They should play off the meme popularity and add a kill count meter as an easter egg. Ppl would buy it JUST because of the meme.
For real though this. I believe the Champion's League final is one of the most watched TV broadcasts worldwide every single year.
That being said you see a lot of PS4 adds every match, they just put the uncharted there instead to get the double bonus. They smart.
The Atticus
Member
Nope, to be clear that is referring to the Champions League Final.
derExperte
Member
Especially when you consider that they're using ad-space they usually use to advertise for the PS4. Daring. Monumental. HUGE.
sindbadthesailor
Member
They sponsored @midnight too; the host had to do a bit about the game right in the middle of the show which is always awkward.
The thing is, they have never done that with a game before.
Did they call it a computer game?
Deal with it brah
HeWhoWalks
Gold Member
That's crazy for any exclusive. I expect even more for Uncharted 4.
EdwardTeach
Member
I think there has been playstation advertising in every match I've seen in the champions league this year because Sony are one of the official sponsors. They are may sharing some of the line with their biggest first party game.
Banderdash
Member
Not like they've had a lot else to spend it on...
- Status
Similar threads
- Poll