Fandom has changed with social media.
Shipping has been been around for ages. When I was young and in fandom, the thought of even hinting to creators that fandom existed was tantamount to a crime. I remember a huge kerfuffle that happened because someone at a con handed a creator a print out of their favorite fan fic. Fandom was PISSED.
Now, for some fucking reason, fans have decided that shipping isn't just for fun, it's for results: getting the couple to actually become canon. It's insane. I'm a shipper, I enjoy writing and reading fanfic of couples I think have great chemistry that aren't canon couples (though the story matters more to me than the ship), but this new, bizarre entitled behavior from some shippers is very upsetting to me.
I mean, there are people that constantly harass actors over this crap, as if they have any control over it. In the Supernatural fandom, there's a contingent of fans who actually believe the two male leads are secretly in love, that their wives are beards, and that the studio is preventing them from being open about their relationship. These J2 fans, as they call themselves, have gone so far as to send death threats to Misha Collins, another star on the show, because a lot of people ship his character with one of the male leads' character.
Yep, they sent death threats to an actor because other people thought Destiel was cool. What the entire fuck is wrong with people like that?
But, this type of behavior is still, thankfully, a small but vocal minority of fandom. Hopefully reality will set in and these people will stop giving fandom and fan creators a bad name.
/resident fanthroplogist