ratcliffja
Member
Yeah that's hardly a bomb. Potentially losing a LITTLE money isn't a bomb. So many people on GAF love to exaggerate everything.
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Warner Bros. seemingly renames Edge of Tomorrow for home release
- Thread starter Talon
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Yeah that's hardly a bomb. Potentially losing a LITTLE money isn't a bomb. So many people on GAF love to exaggerate everything.
Corronchilejano
Member
It's Groundhog Day with mechs and aliens. It's a fun movie.
Every time my husband brings up Edge of Tomorrow I have to think about what the hell he's talking about for a good 3 minutes. Even after seeing it, I couldn't connect the name with the movie. I must say, at least with Live, Die, Repeat I would know which movie they were talking about.
I didn't realize Deadline, EW, Variety and every other Hollywood trade was run by GAFers.
The rule of thumb is that you need 2x production budget to be profitable with some variance (but that's why it's a rule of thumb).
Always a good link: http://io9.com/5747305/how-much-money-does-a-movie-need-to-make-to-be-profitable
Jackben
bitch I'm taking calls.
Yes, that's the premise. But it's nowhere near the quality of Groundhog Day and the entertainment value severely declines starting with a second viewing.
ratcliffja
Member
"Performed not so great" is not the same as "bombed." I'm not even trying to defend the movie as I have no interest in ever seeing it. I just think people tend to speak in extremes way too much.
Because it was the tagline
I think it literally was their tag line for the movie. At least have I seen it during their marketing campaign
edit: here it is. They just switched places
AuthenticM
Member
Agree
MisterHero
Super Member
Warner Bros. pres Sue Kroll admitted that they changed it from All You Need is Kill because of "negative chatter" around the word "kill."
https://variety.com/2014/film/news/...-to-make-sure-tomorrow-never-dies-1201183917/
https://variety.com/2014/film/news/...-to-make-sure-tomorrow-never-dies-1201183917/
pieatorium
Member
All you need is kill is a bad title, its grammatically terrible and doesn't even fit the story the way it's supposed to be doing.
Edge of Tomorrow isn't great either, nor is Live.Die.Repeat but both are better than having a nonsense sounding title.
Edge of Tomorrow isn't great either, nor is Live.Die.Repeat but both are better than having a nonsense sounding title.
The movie industry doesn't work like that.
Blockbusters need to make huge margins, and they are overwhelmingly front loaded with a few exceptions with huge legs every few years - Titanic, Avatar, TDK. For a movie of that budget, a $50 million opening weekend is fucking fantastic. A $30 million opening weekend is dismal.
They hit $20 million.
It's a matter of expectations. A studio won't be hugely disappointed if a $20 million indie barely breaks even. You invest $175 million in a film and it maybe breaks even after promotion and distribution costs? That's a financial stinker.
Corronchilejano
Member
They could've left the drama outside really.
Bobby Roberts
Banned
As I was watching the movie, I was wondering if "All you Need is Kill" was part of the chant that J squad was reciting on the base.
What do you do? KILL
What do you do? KILL
What do you need? KILL
ALL I NEED IS KILL
I thought that would have made the title fit just fine. ADR Bill Paxton asking the troops, and the troops responding back.
Memorable title restored.
Considering the reception Edge of Tomorrow got, why would you think that?
That they changed it from All You Need Is Kill in the first place is insane.
C'mon Disney... buy these fools out... show 'em how the mouse gets shit done.
FYI you were wrong on absolutely every level. There's nothing wrong with admitting that here either.
Absolutely.. the public has never been able to handle bizarre titles before.. I mean movies like
The Shawshank Redemption
Inception
Citizen Kane
Reservoir Dogs
Eternal Sunshine of the Spotless Mind
Inglourious Basterds
Good Will Hunting
oh wait...
the marketing failed at multiple levels, the generic name was just one of them. That being said, having a "nonsense" name as you put it at least would have been better (if only very slightly) than having the generic name it had.
The biggest problem with the marketing was that there was practically no build up to the movie whatsoever, what build up was there made it look like an ultra-generic sci-fi action movie (with the guy who's last movie was a relatively generic sci-fi action movie), and the only time the marketing actually revealed that there might be something more to the movie was immediately before and shortly after release. Warner just dropped the ball at every step of the way.
C'mon Disney... buy these fools out... show 'em how the mouse gets shit done.
FYI you were wrong on absolutely every level. There's nothing wrong with admitting that here either.
Absolutely.. the public has never been able to handle bizarre titles before.. I mean movies like
The Shawshank Redemption
Inception
Citizen Kane
Reservoir Dogs
Eternal Sunshine of the Spotless Mind
Inglourious Basterds
Good Will Hunting
oh wait...
the marketing failed at multiple levels, the generic name was just one of them. That being said, having a "nonsense" name as you put it at least would have been better (if only very slightly) than having the generic name it had.
The biggest problem with the marketing was that there was practically no build up to the movie whatsoever, what build up was there made it look like an ultra-generic sci-fi action movie (with the guy who's last movie was a relatively generic sci-fi action movie), and the only time the marketing actually revealed that there might be something more to the movie was immediately before and shortly after release. Warner just dropped the ball at every step of the way.
It might be creation and confirmation bias, but the more I see it, the more I like All You Need Is Death, haha.
Blargonaut
Banned
No one...? Okay, I'll bite-
What was the reception? I didn't read reviews, and people I know personally didn't like it. From what I heard, it was just an exceptionally vanilla scifi action flick.
I assumed it would have major scientologist themes, but now I'm wondering if that might not be the case.
I'll try to check the movie out, then. If it's ever available for Comcast On Demand I'll be sure to rent it.
WB should just rename it "Groundhog Day 2" instead of this.
That's a very morbid title for a borderline comedy.
Also sounds R-rated. WB wanted as far away from that as possible :/
WarrenMax007
Member
Are you fucking serious? It has 90 on Tomatoes and everyone is saying how good it is. I can't wait to watch it.
BlueTsunami
there is joy in sucking dick
Live. Die. Repeat/ Edge of Tomorrow/ Starring Tome Cruise: The Movie
sixteen-bit
Member
:Based on a novel by Hiroshi Sakurazaka
WarrenMax007
Member
Movie will be available on Amazon Instant Video on September 9th, a month before Blu Ray.
Ban Puncher
Member
Needs 'Rise' added to the title too.
ComputerMKII
Banned
Good title.
To me it sounds like a kind of uninspired takeoff on "All You Need Is Love" (which it may be.) Either way it's not a great title, although it does give a bit more of a suggestion to content than "Edge of Tomorrow", which sounds like generic sci-fi action.
gutter_trash
Banned
This is even worse because not everyone will be aware of the name change
If someone who saw it in theatres then wante to buy it on DVD later...
If someone who saw it in theatres then wante to buy it on DVD later...
Team Filler
Member
Another shining example of executive/marketing meddling hurting a (in this case great) movie.
sixteen-bit
Member
All You Need is Thrill
cloud_sleep
Member
Living On The Edge Of Tomorrow Again
The movie didn't have enough marketing. It wasn't a bad title. And it wasn't a bad trailer. It's just not enough people heard about it. I saw trailers for fucking Maleficent for months. I only saw the trailer for EoT once...on youtube.
But, what's done is done. What's the point of arguing. The movie itself is fantastic. One of the best blockbusters of the year...in a year with a half dozen amazing blockbusters.
But, what's done is done. What's the point of arguing. The movie itself is fantastic. One of the best blockbusters of the year...in a year with a half dozen amazing blockbusters.
GamePnoy74
Member
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