A lot of the complaints always sounded like button mashing to me. Most players are probably personally inelegant and rush-down in mentality, it's the same thing you see in fighting games.
I'm not a very good game player but I felt this was a great game played from a slow, reactionary stance. I played on DM for what it's worth balance-wise. Your first goal is mostly footsies with the enemy. When they open up, jump in for a few strikes then escape. It's not a hack and slash. You don't get to attack whenever you want. Timing and positioning and constantly maintaining that positioning is the name of the game.
My feeling is that people shit on the gameplay because it's not "how they want to play the game". Well, it worked exactly how I wanted to play the game. Accurate, slow, elegant, deliberate. The W3 isn't bad, it's just different from the norm. Unfortunately, the way criticism has gone recently, too many people believe that all games should be X or Y in feeling, rather than allowing them to be all different flavours, and accepting those which taste good to them. This goes back to the whole "every FPS should control like CoD" when that's obviously a horrible idea which kills creativity and further confuses people into thinking games are formulaic software trying to reach a single "end goal" rather than a wide ocean of possibility with no end in sight.
There are lots of games where I don't like the combat, but that doesn't make them bad. I know this is a brain breaking concept for some, but I feel you will open the door to many new experiences if you can just accept 1% of this as true. Rather than conceiving of the things you don't like as bad, consider first and foremost that they are different.
TL; DR - I hate "feeling like a bad ass" and enjoyed this slower, more punishing take on gameplay. I played on DM and loved the combat from A-Z. Didn't invest much in Signs, and put nothing at all into the Crossbow. I am the kind of person who walks in towns, to really make the picture clear.