People keep saying they're not doing anything about it. Wasn't there a advert posted here that dealt with that very issue?
I'm not familiar with the advert, but it needs to be treated with the same priority as all the marketing they put in for Pokemon X&Y. Hell, I think Mario & Luigi: Dream Team had more marketing behind it.
I mean, look at the effort Microsoft is going through to try and turn around opinions on the Xbox One with their new advertisements. However we as game enthusiasts view the situation regarding their 180, the general person who doesn't follow this stuff would see those adverts and find it to instantly dispel whatever they may have saw in a CNN blurb or from one of the guy's from the 4th floor.
What's worse is that Nintendo doesn't really seem to care. Every problem they say isn't a problem, that their competition isn't something that can affect them, and the one thing they admit to being an issue [games] they aren't doing squat about in marketing or goodwill.
Edit: I haven't seen any videos on the regular networks, from CBS to Fox to Nickelodeon. Seen plenty of X&Y ads though. Except for a few days around when the first ads for the Wii U came out, I haven't seen anything.
The good thing about this is that Fred Meyers will be selling quite a few Wii U systems until someone in management posts up a notice for customers to clarify the situation. The bad news is that they're going to lose money on it.