Microsoft of late has been all about the whole "we know what's best for you" shit. First with UWA and now this.
Microsoft's in a bit of a weird place because of how poorly they've handled things in the past. They're "right" in that what many people want to do with their computers should be actively discouraged including avoiding updates since we have enough problems with spam/botnets etc. as-is, but they currently also have the conflict of really, really wanting their app store push to work and making poor decisions around that.