https://www.wsj.com/articles/apple-to-hold-product-launch-event-on-sept-12-1503928157Apple Inc. has scheduled a product announcement event on Sept. 12, according to people briefed on its plans, reinforcing expectations that the technology giant will release new iPhones and a smartwatch well ahead of the holiday shopping season.
The company is expected to unveil three iPhones, according to other people familiar with its plans.
Update:
It's happening.
September 12.